Top Hair Color Brands for Vibrant Transformations

When it comes to transforming your hair's color, selecting the right brand is crucial for achieving vibrant, long-lasting results. From well-renowned brands that have been trusted for decades to innovative newcomers making waves in the market, the options available for hair color enthusiasts are nearly endless. Whether you are looking for natural hues, vivid shades, or a temporary flair, there is a brand that caters to your specific desires. Curious to discover which brands made the cut for the best in hair color? Read on to find out more.

Illustration of hair color

Best brands of hair color in 2025

L'Oréal Paris

L'Oréal Paris, a leading global beauty brand, holds a significant share in the hair color market, with a 25.8% share in the urban market in 2019, and has consistently innovated in hair color technology, offering a wide range of products including permanent, semi-permanent, and temporary options that cater to diverse needs, like gray coverage and root touch-ups. They achieved a record 25% market share in the professional products division in 2023, with global sales reaching over 41 billion euros in 2023, further solidifying their position as a top producer of hair color. You can explore their range of hair color products.

Clairol

Clairol, founded in 1931, is a leading brand in hair color, known for revolutionizing the industry with the 1956 introduction of "Miss Clairol", the first at-home hair coloring kit, which increased the number of women coloring their hair from 7% to 40% by the 1970s. Today, Clairol is a division of Wella, offering a wide range of products including permanent, semi-permanent, and root touch-up solutions, like Nice 'n Easy and Natural Instincts, and continues to be a popular choice for at-home color with a strong presence in the market. You can find more information about their products at Clairol's website.

Garnier

Garnier, a brand established in 1904, is a globally recognized producer of hair color, holding a 15.56% market share in the US in 2020 and is known for its commitment to natural ingredients and sustainable practices, with 99% of their ingredients being vegan, and is a popular choice for at-home coloring with over 85% of people currently dyeing their hair. Garnier's hair color range includes popular lines like Nutrisse and Olia, offering a variety of shades and formulations for different needs.

Wella Professionals

Wella Professionals, founded in 1880, is recognized as the number one salon color brand in the world, with their Koleston Perfect line selling 1.5 tubes per second globally in FY23, offering a vast portfolio of over 160 shades and has been recognized as such by Kline's 2022 Salon Hair Care Study. The brand continues to innovate, delivering double-digit growth and maintaining its leading position through investments in hair care and technology.

Schwarzkopf

Schwarzkopf stands out as a leading hair color producer, offering a wide range of products including the Keratin Color line, known for up to 100% gray coverage and 80% less breakage compared to untreated hair. Their professional line is the fastest growing brand in its category and the brand is often associated with celebrity stylists. Plus, their Live Color XXL was used by an estimated 1.64 million women in Great Britain back in 2020, reflecting its broad appeal. Explore their products further.

Redken

Redken, founded in 1960 by Paula Kent and Jheri Redding, is a leading professional salon brand that pioneered the "Scientific Approach to Beauty," using a balance of protein, moisture, and an acidic pH in their formulations. Redken is the #1 professional brand in the US and is known for its innovative and high-quality hair color products, including Shades EQ, the #1 demi-permanent hair color, and Chromatics, a permanent, ammonia-free option. With 8% of US hair care users using Redken, and a 75% loyalty rate among those users, Redken is a popular choice for both professionals and consumers looking for vibrant and long-lasting color. They offer a wide array of shades from natural chocolates to bold coppers, and continue to be a trendsetter in hair color for over 60 years. You can explore their range of products at Redken's official website.

Revlon

Revlon stands as a prominent hair color producer, offering a diverse range of products, including the popular ColorSilk line, known for its ammonia-free formula enriched with keratin and silk amino acids, providing multi-tonal color and improved hair condition; in 2020, Revlon's Colorsilk brand held a 9.54% sales share in the U.S. market, demonstrating its strong presence. Revlon continues to innovate, recently launching the Color 'N Care line, which combines vibrant color with natural nourishment. With both permanent and temporary options, Revlon caters to various consumer needs, and their products can be found in many retail stores as well as online; you can explore their offerings further on their website.

Joico

Joico, a leading brand in professional hair color, is renowned for its innovative formulas, including the K-Pak line known for hair repair, and the LumiShine collection which provides up to twice the shine while strengthening hair with ArgiPlex technology. Joico offers a wide range of vibrant and long-lasting shades for both permanent and semi-permanent color with low ammonia levels, making it a preferred choice among professionals. The brand is often praised for its color saturation and longevity. You can explore their products by visiting their official website.

Manic Panic

Manic Panic, established in 1977 by sisters Tish and Snooky, is a pioneering brand in vibrant hair color, offering a wide array of shades and is known for its 100% vegan and cruelty-free formulas since its inception; this brand is favored by celebrities and individuals alike for its bold, long-lasting colors that typically last 4-6 weeks, and the company donates 15% of its annual profits to various charities, demonstrating their commitment to both self-expression and social responsibility. You can find their products on their official website.

Arctic Fox

Arctic Fox, established in 2013, is a leading brand in semi-permanent hair color, known for its vibrant, long-lasting, and cruelty-free dyes, formulated with vegan ingredients and no harsh chemicals, and they donate 15% of their profits to prevent animal abuse; their products, developed over two years of research, are designed to be DIY-friendly, conditioning, and fade within the original color spectrum, ensuring consistent, beautiful tones as they lighten. You can explore their wide range of colors and products on their official website.