Aloe vera has been a popular plant for its myriad of health and skincare benefits, making it a staple in many households worldwide. With an abundance of products available in the market, choosing the right brand can be overwhelming for those seeking high-quality aloe vera goods. In this article, we have curated a list of the best brands that have consistently innovated and delivered exemplary aloe products, ensuring you benefit from its soothing and nourishing properties. Discover our top picks below and find the perfect aloe vera brand that suits your needs.
Illustration of aloe
Best brands of aloe in 2025
Badger
Badger, a trusted brand, has been producing high-quality aloe products since 1995, carefully formulating them with certified organic aloe vera. Their aloe gels and lotions often feature a very high percentage of aloe, sometimes up to 98%, ensuring potent soothing and moisturizing benefits. Known for their commitment to ethical sourcing, Badger's aloe is processed to retain its natural properties, providing relief for various skin concerns such as sunburns and dryness. Many consumers have noted significant improvements in skin hydration within days of regular use, highlighting the effectiveness of their aloe. To explore their full range of aloe vera products, visit their website.
Lily of the Desert
Lily of the Desert, established in 1971, is a leading producer of aloe vera products, using up to 99.7% certified organic aloe in their juices and gels. Their patented Aloesorb process enhances absorption and effectiveness, and is clinically studied. They offer a wide array of aloe-based items, from topical gels to digestive aids, all aimed at promoting wellness. Consumers can explore their product line on their website.
Nature Republic
Nature Republic is a leading producer of aloe vera products, with their popular Soothing & Moisture Aloe Vera 92% Soothing Gel containing 92% California CCOF-certified organic aloe vera, which has been loved by customers worldwide for over a decade due to its moisturizing and soothing properties. This gel is also vegan certified by EVE VEGAN, making it suitable for all skin types, including sensitive ones, and can be used on the face, body, and hair for instant hydration without stickiness.
Aubrey Organics
Aubrey Organics, founded in 1967, is renowned for its premium aloe vera products, with their aloe vera gel containing 98% pure leaf juice from certified organic sources. Offering a natural and vegan option for skin and hair care, it is free from artificial thickeners, colors, or fragrances. The company was acquired by Nutraceutical in 2016; despite closing in 2022, their products can still be found online through secondary retailers.
Seven Minerals
Seven Minerals, established in 2014, is a leading producer of aloe vera products, with their aloe vera gel boasting a 99.75% purity, and known for their commitment to using natural and organic ingredients; this includes offering a variety of aloe products, like sprays and gels, all processed to retain maximum efficacy, and their dedication is evident in the positive feedback received by their loyal customer base.
Aroma Magic
Aroma Magic, established in 1993, is a leading brand known for its natural and aromatherapy-based products, including a popular aloe vera line; their aloe vera sunscreen gel, which is 100% free of harsh chemicals, provides natural sun protection with vitamins B5, C, and E, while hydrating and purifying the skin with aloe vera extracts, and the brand also offers a variety of other aloe vera products such as cleansers and gels. Aroma Magic is committed to using organic ingredients and environmentally friendly practices, reflecting their philosophy that what we apply should be as natural as what we eat. You can explore their products.
Green Leaf Naturals
Green Leaf Naturals has been a leading producer of high-quality aloe vera products since 2010, using a proprietary extraction process that ensures a 99.7% purity level in their gels and juices; their commitment to organic farming practices guarantees a sustainable and potent product, with clinical studies showing a 90% satisfaction rate among users regarding skin hydration and soothing; in addition, their products are certified by the International Aloe Science Council (IASC), which confirms they meet the highest standards; their aloe vera is sourced from their own farms, guaranteeing freshness and potency.
Jason Natural
Jason Natural, established in 1959 with a name meaning "healer" in Greek, is a leading natural personal care brand known for its high-quality aloe vera products, including a popular 98% Aloe Vera Gel designed to soothe and hydrate skin, and an 80% Aloe Vera shampoo for moisturizing dry hair, all while being vegan and cruelty-free. The brand is dedicated to using safe, naturally derived ingredients, avoiding harsh chemicals like parabens and sulfates. You can explore their range of products on their official website.
Holika Holika
Holika Holika is a renowned brand, especially recognized for its exceptional aloe vera products, notably their 99% Aloe Soothing Gel, which has gained popularity since its release for its high concentration of aloe extract and its multi-functional use as a moisturizer, after-sun treatment, and for soothing irritated skin. It is formulated without parabens, mineral oils, or artificial colors, making it suitable for sensitive skin and the whole family. This product is known for its fast absorption and non-sticky feel, with a refreshing and cooling effect that hydrates and calms the skin. Holika Holika's aloe vera is also available in various sizes, such as 55 ml and 250 ml, catering to different needs and preferences, and has also been clinically tested for its soothing effect on skin damaged by UV rays.
Fruit Of The Earth
Fruit of the Earth, a family-owned company founded in 1980, has become a leading producer of aloe vera-based products, offering a variety of skincare, sun care, and health care items. Their aloe vera gel is a best seller, renowned for its 100% clear aloe vera composition that provides a cooling and soothing effect. The brand is committed to using natural ingredients and has expanded its line to include items enriched with Vitamin E and other beneficial components, all while maintaining their dedication to quality and nature-inspired formulations. They also offer other products such as lotions and creams and are based in Texas, USA.
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