Top Hair Care Brands for Salon-Worthy Locks

When it comes to taking care of your luscious locks, choosing the right hair care brand can make all the difference. With countless options available on the market, identifying the crème de la crème of hair care can be a daunting task for anyone looking to maintain healthy, shiny tresses. Whether you're searching for nourishing shampoos, strengthening conditioners, or transformative hair treatments, certain brands have gained a reputation for delivering outstanding results. Eager to discover which brands top the list and why they stand out? Look no further below for an insightful guide to the best names in hair care.

Illustration of hair care

Best brands of hair care in 2025

Olaplex

Olaplex is a leading brand in the hair care industry, renowned for its science-backed, bond-building products that repair and restore damaged hair. Founded in 2014, the company has quickly gained popularity, with brand awareness reaching nearly 40% in the UK and 33% in the US by 2022. Olaplex's products are distributed through multiple channels, including professional salons, direct-to-consumer sales, and specialty retail stores like Sephora and Ulta Beauty. Despite recent declines, the company reported global net sales of over $458 million in 2023, with a strong presence in the US market where sales increased by 7.3% in Q2 2024. Olaplex's innovative products and omnichannel strategy have positioned it as a top player in the hair care market. For more information about their cutting-edge solutions, visit their official website.

Moroccanoil

Moroccanoil is a renowned Israeli cosmetics company, headquartered in New York City, specializing in argan oil-based hair care products. Founded in 2008 by Carmen and Ofer Tal, the company has grown significantly, with a revenue of US$60.6 million in 2024 and employing over 500 people. Moroccanoil's products, such as the Moroccanoil Treatment Original, have gained widespread acclaim for their ability to increase hair shine by up to 118% and are available in over 40 languages. The brand has expanded its global presence, distributing products in hundreds of salons worldwide, and is favored by several celebrity actresses. With more than 50 hair products and 10 shower products, Moroccanoil has established itself as a luxury beauty empire.

Kerastase

Kerastase is a prominent hair care brand, recognized by 34% of hair care users in the United States, with 6% of these users actively using the brand's products. The brand enjoys a loyalty rate of 67%, indicating that a significant portion of its users are likely to use Kerastase again. In terms of popularity, 7% of U.S. hair care users express a liking for the brand. Kerastase also maintains a strong online presence, with its U.S. website receiving 498,100 visits in recent months and a bounce rate of 42.26%.

Aveda

Aveda is renowned as one of the leading brands in the hair care industry, distinguished by its commitment to eco-friendly and organic products. Founded on a philosophy of using pure flower and plant essences, Aveda has phased out parabens from its formulas and now offers over 350 products preserved without parabens. The company uses 90% certified organic essential oils and 89% certified organic raw herbal ingredients, and it was the first beauty company to manufacture using 100% wind energy. Aveda's products are free from toxic chemicals like sodium lauryl sulfate and phthalates, aligning with consumer preferences for natural and sustainable hair care solutions. This approach has contributed to Aveda's strong presence in the market, particularly in the professional hair care segment. For more information about their commitment to eco-friendly products, visit the Aveda website.

Oribe

Oribe is a prestigious luxury hair care brand known for its high-performance, innovative products that set a new standard in the industry. Founded in 2008 by Oribe Canales and Luxury Brand Partners, Oribe generates over $90 million in annual sales and is distributed globally, including in top-tier professional salons and leading specialty retailers. The brand is renowned for its fragrant formulas, luxe packaging, and products that are free from parabens, sodium chloride, and gluten, while also being cruelty-free and color-safe. Oribe's products, such as the Gold Lust Repair & Restore Shampoo, have been clinically tested and praised for their effectiveness, with 90% of users reporting a noticeable reduction in oiliness after use. As part of Kao's Salon Division, Oribe continues to expand its global reach and market presence. For more information about their products, you can explore Oribe's extensive range of offerings.

Redken

Redken, owned by L'Oreal Group, is a renowned American hair care brand that has been a leader in the industry since its founding in 1960 by Jheri Redding and Paula Kent. Known for its "Scientific Approach to Beauty," Redken pioneered protein reconditioning and developed patented protein-based products. The brand enjoys a significant presence, with 55% of hair care users in the United States recognizing the brand, and 8% of these users actively using Redken products. Notably, 75% of Redken users show loyalty to the brand, indicating a high level of customer satisfaction. Redken continues to innovate, as seen with the launch of its Acidic Color Gloss range in January 2024. For more details, visit their official website.

Davines

Davines is a leading producer in the hair care industry, known for its high-quality, sustainable products. Founded in 1983 by the Bollati family in Parma, Italy, Davines has achieved significant growth, recording a 14% increase in sales to over EUR263 million in 2023, with a strong presence in 90 countries and affiliations with 45,000 professional salons worldwide. The company has developed 136 original formulas for haircare and skincare, and its products saw a 16% sales increase in 2023. As a certified B Corp since 2016, Davines emphasizes its commitment to sustainability and positive impact on people and the environment. The company's production is entirely based in Italy, using renewable energy sources to maintain a carbon-neutral footprint. Discover more about their innovative and sustainable products on their official website.

Living Proof

Living Proof is a renowned hair care brand that seamlessly combines advanced bio-medical technology with rigorous scientific testing to create innovative, effective products. Founded by MIT Professor Robert Langer and venture capitalist Jon Flint, the company has garnered over 80 awards for its breakthroughs, including the Edison Award for Innovation in Consumer Products. Living Proof's products, such as the No Frizz Humidity Shield and Perfect hair Day (PhD) line, utilize proprietary molecules like OFPMA and PBAE to address common hair care challenges like frizz and volume. With an estimated annual revenue of $35 million and a growth of 24% in employee count, Living Proof has firmly established itself as a significant player in the hair care industry. Acquired by Unilever in 2017, the brand continues to expand its reach, retailing in 33 countries plus Hong Kong.

Briogeo

Briogeo is a highly recognized and acclaimed hair care brand in the United States, with a brand awareness of 26% among hair care users. The brand is known for its clean, effective, and natural formulations, free from harsh sulfates and silicones, and is cruelty-free, gluten-free, and mostly vegan. Founded by Nancy Twine, Briogeo offers a wide range of products suitable for all hair types and has gained significant popularity, with 6% of U.S. hair care users utilizing its products. The brand has also demonstrated strong user loyalty, with 83% of its users likely to use Briogeo again. Briogeo has been acquired by The Wella Company to expand its eco-friendly cosmetic portfolio globally. For more information, visit Briogeo's official website.

Paul Mitchell

Paul Mitchell, part of the John Paul Mitchell Systems brand portfolio, has been recognized as the leading professional hair styling brand worldwide, according to the Kline Report Salon Hair Care Global Series for 2022. With a presence in 30 markets, the brand is known for its salon-quality products and innovative offerings, including the recent launch of a scalp therapy collection and Bond Rx. Paul Mitchell has strong brand awareness in the United States, with 65% of hair care users recognizing the brand, and 10% of users actively using its products. The brand is also notable for its commitment to sustainability and its pioneering stance against animal testing since 1980. Paul Mitchell's products are sold every 4 seconds globally, highlighting its widespread popularity. Explore more about their products on their website.