Top Lipstick Brands That'll Paint Your Smile Perfectly

Lipstick is a quintessential component of any makeup routine, offering both color and confidence to those who wear it. When selecting the perfect lipstick, considering the brand is just as important as choosing the shade or finish. Numerous brands have shaped the industry, offering quality products that stand the test of time, with some renowned for their classic allure and others celebrated for their bold innovations. Below, you'll find a curated list of the best brands for lipstick, each bringing unique flair and formulation to the realm of beauty.

Illustration of lipstick

Best brands of lipstick in 2025

MAC Cosmetics

MAC Cosmetics is a leading brand in the lipstick market, known for its innovative and inclusive approach since its inception in 1984. The brand gained significant recognition with its bold lipstick shades, including the iconic "Russian Red" created for Madonna's Blonde Ambition tour in 1990. With a global presence in 105 countries and over 1,500 different locations, MAC Cosmetics has established itself as a top-ranked prestige makeup brand in the US. The company is renowned for its philanthropic efforts, having donated $500 million to AIDS research, and it continues to innovate with 52 launch collections each year. MAC Cosmetics retains a strong market position, particularly in the ecommerce sector, despite competition from other brands. For a deeper understanding of their success strategy, check out this strategy study.

Chanel

Chanel stands as a pinnacle in the luxury cosmetics industry, particularly renowned for its high-quality lipsticks. In 2023, Chanel reported nearly $20 billion in sales, with significant growth attributed to its makeup division, including the successful launch of the 31 Le Rouge lipstick housed in a refillable glass case. The brand's lipstick products have consistently attracted a large user base, with over 832,000 users in 2020 alone. Chanel's innovative approach and commitment to luxury have solidified its position, holding a 15% market share in the global luxury market. The brand's relentless focus on exceptional creations and sustainable practices, such as the refillable lipstick case, further enhances its appeal.

NARS

NARS is a prominent brand in the cosmetics industry, particularly renowned for its high-quality lipsticks. With a brand awareness of 51% among cosmetics and make-up users in the United States, NARS stands out for its extensive range of 60 shades in matte, satin, and sheer finishes. The brand is used by 10% of U.S. cosmetics users, and 70% of its users show loyalty to the brand. NARS lipsticks are formulated with Moringa and Passion Fruit Seed Oils, enhancing color vibrancy and lip hydration. The brand's innovative product formulations and effective marketing strategies contribute to its strong market presence.

Fenty Beauty

Fenty Beauty, founded by Rihanna in 2017, has emerged as a leading brand in the lipstick market, praised for its inclusivity and diverse product range. The brand offers 40 different shades of foundation and has a significant presence among cosmetics users, with 13% of U.S. cosmetics and make-up users utilizing Fenty Beauty products. The brand's loyalty is high, with around 10% of users likely to use Fenty Beauty again, indicating a 77% loyalty rate among its users. Fenty Beauty's brand awareness is substantial, with 53% of U.S. cosmetics and make-up users recognizing the brand. This strong market presence contributes to the overall growth of the global lipstick market, which is projected to grow at a CAGR of 5.1% from 2024 to 2033. To explore the full range of offerings, visit the Fenty Beauty official website.

Charlotte Tilbury

Charlotte Tilbury is renowned as one of the best producers of lipstick, with a brand that has revolutionized the beauty industry. Founded in 2013 by the acclaimed makeup artist Charlotte Tilbury, the company has seen significant growth, including a 38% increase in turnover to £310.30m in 2022 and a further jump to £448.5m in 2023. The brand's innovative products, such as the award-winning HOT LIPS collection, have garnered over 390 awards and have been praised for their ease of use and high quality. In 2019, the HOT LIPS 2 collection was launched, accompanied by a £1 million pledge to the charity WOMEN FOR WOMEN INTERNATIONAL. Charlotte Tilbury's lipsticks are loved by supermodels and celebrities, contributing to the brand's strong global presence. For more information on their acclaimed products, visit the Charlotte Tilbury website.

Dior

Dior, a renowned luxury brand, stands out as a leading producer of lipsticks, with its cosmetics and perfumes revenue reaching EUR7.72 billion in 2022, up from EUR6.61 billion in 2021. The brand's lipstick and lip gloss segment saw a significant increase, with 808,000 users in 2020, reflecting its strong market presence. Dior's global reach is bolstered by its 390 stores across 51 countries, including a substantial presence in Europe, Asia, and the Americas. The brand's commitment to quality and innovative marketing strategies has contributed to its growth, making it a favorite among consumers for high-end beauty products. Dior's market capitalization of $151.88 billion in 2023 further underscores its dominance in the luxury industry.

Maybelline

Maybelline, a leading global brand in the cosmetics industry, is renowned for its high-quality lipstick products, which are part of its extensive range of makeup offerings. With a presence in 129 countries, Maybelline has successfully tapped into the growing demand for lipsticks, particularly among the younger demographic, where the under 20 age group accounts for a significant revenue share. The brand's innovative products and strategic marketing, including a strong online presence and user-generated content, have contributed to its success. For instance, Maybelline saw a 47.1% rise in e-commerce sales during the COVID-19 pandemic, highlighting its adaptability and market reach. As part of the L'Oreal group, Maybelline continues to innovate and expand its product lines to meet evolving consumer trends.

Urban Decay

Urban Decay is a prominent brand in the cosmetics industry, particularly known for its high-quality and innovative makeup products, including lipsticks. With a brand awareness of 56% among cosmetics and make-up users in the United States, Urban Decay is used by 11% of these users, and around 10% of them are likely to use the brand again, indicating strong customer loyalty. The brand's popularity is further highlighted by its successful product lines, such as the Nakeds eyeshadow palettes, which have significantly contributed to its market presence. Urban Decay's products are part of L'Oreal's Consumer Products division, ensuring continuous improvement in product development and marketing. The brand's commitment to quality and its multi-cultural, all-genders appeal have made it a favorite among makeup enthusiasts. For more information, visit Urban Decay's official website.

YSL Beauty

YSL Beauty is a leading brand in the luxury lipstick market, known for its high-quality and trendy products. Since 2014, YSL Beauty has achieved double-digit sales growth every year, with a notable 17% year-over-year increase as of October 2018. The brand's lip products, such as the highly pigmented and moisturizing lipsticks, have been favorites among consumers, offering a range of finishes including matte, gloss, and balm-like textures. YSL Beauty's expansion into emerging markets, including India, has further boosted its sales, with collaborations like the launch of YSL products on Nykaa's platform. The brand's commitment to luxury and innovation has solidified its position in the competitive beauty market. For more information about their range of products, visit the YSL Beauty website.

Lancôme

Lancome, a renowned luxury cosmetics brand, stands out as a leading producer of high-quality lipsticks, catering to a target audience of middle-aged women who value prestige and sophistication. With a strong market presence, Lancome holds a significant share in the U.S. premium beauty market, recording a 21.3% market share as of May 2022. The brand's commitment to delivering exclusive and luxurious formulations has contributed to its success, particularly in the growing luxury lipstick market expected to reach $13 billion USD by 2024 and grow at a CAGR of 6.8% until 2032. Lancome's products are highly sought after for their elegance and quality, making it a go-to brand for luxury beauty products. The brand's effective marketing strategies and strong online presence further enhance its competitive edge.