Top Face Moisturizer Brands to Keep Your Skin Glowing

When it comes to achieving healthy and hydrated skin, choosing the right face moisturizer is essential, and several top brands consistently receive high praise for their products. Renowned for quality ingredients and effective formulas, brands like CeraVe, Neutrogena, and La Roche-Posay have become favorites among skincare enthusiasts and dermatologists alike. Additionally, Olay and Clinique are celebrated for their ability to cater to a variety of skin types, ensuring everyone finds a perfect match. For those seeking the ultimate hydration solutions, explore our comprehensive list of the best brands and what makes their offerings stand out below.

Illustration of face moisturizer

Best brands of face moisturizer in 2025

CeraVe

CeraVe is a leading brand in the U.S. skin care market, particularly renowned for its face moisturizers, with 29% of face care users in the United States utilizing its products. The brand boasts a high brand awareness of 76% among face care users, and 43% of those who know the brand express a liking for it. CeraVe products are developed with dermatologists and feature essential ceramides, hyaluronic acid, and niacinamide, making them highly effective for various skin types, including eczema and dry skin. The brand's loyalty is strong, with 79% of its users indicating they are likely to use CeraVe again. In terms of market performance, CeraVe generated $22.6 million in total revenue in April 2024 and had a significant branded search volume of 5.8 million during the same period. For more details, visit the CeraVe official website.

Neutrogena

Neutrogena is a prominent brand in the face moisturizer market, known for its wide range of hydrating products that cater to all skin types. With a brand awareness of 88% among face care users in the United States, Neutrogena is used by 31% of these users, indicating a significant market presence. The brand is particularly popular, with 41% of U.S. face care users expressing a liking for Neutrogena, and 27% indicating they are likely to use the brand again. Neutrogena's products, such as the Rapid Wrinkle Repair and Hydro Boost lines, are highly regarded for their effectiveness, with retinol being a key ingredient recommended by dermatologists. Despite facing competition, Neutrogena remains a trusted name in skincare.

La Roche-Posay

La Roche-Posay is renowned as one of the best producers of face moisturizers, celebrated for its innovative and dermatologically-driven skincare solutions. In 2022 and 2023, the brand was recognized as the fastest-growing skincare brand, with a significant growth of 46% in dollar sales and 48% in unit sales in 2022, according to NielsenIQ. Recommended by over 90,000 dermatologists worldwide, La Roche-Posay has conducted more than 600 clinical studies on diverse skin pathologies. The brand's commitment to dermatology and innovation is evident in its range of products catering to various skin concerns, from sensitive skin to acne-prone complexions.

Clinique

Clinique is renowned as one of the top producers of face moisturizers, with a brand awareness of 74% among face care users in the United States. The brand is used by 21% of face care users, and 67% of its users show loyalty by indicating they are likely to use Clinique again. In 2022, around 20% of U.S. face care users had heard about Clinique through media, social media, or advertising. Clinique's products are part of the broader facial care market, which is expected to grow significantly, with the global market projected to reach USD 158.62 billion by 2029. The brand's popularity is also reflected in its customer satisfaction, with 24% of U.S. face care users expressing a liking for Clinique. For a detailed overview, visit the Clinique face care brand profile.

Olay

Olay is a leading brand in the face moisturizer market, renowned for its high-quality skincare products. With a brand awareness of 90% among face care users in the United States, Olay is used by 28% of these users, demonstrating its strong market presence. In the UK, Olay face creams and lotions have been consistently popular, with various products ranking among the most used from 2013 to 2020. Olay's commitment to clean beauty, avoiding ingredients like parabens, phthalates, and mineral oil, further enhances its appeal. The brand's strong customer loyalty, with 82% of users likely to use Olay again, underscores its reputation as a trusted skincare brand.

Kiehl's

Kiehl's is a leading skincare and cosmetics brand, particularly renowned for its high-quality face moisturizers. With a strong presence in the U.S. market, Kiehl's male cosmetics revenue reached $562 million in 2021, highlighting its significant market share. The brand enjoys a high brand awareness among male cosmetics users, with 42% recognition and 9% usage share in the United States. Kiehl's products are favored by 10% of U.S. male cosmetics users, and 78% of its users show loyalty to the brand. As part of the L'Oreal Group, Kiehl's operates over 250 retail stores worldwide and more than 1,000 points-of-sale in department stores and airports.

Aveeno

Aveeno is a highly regarded brand in the face moisturizer market, known for its high brand awareness of 84% among U.S. face care users and a usage share of 31%. The brand enjoys strong loyalty, with 87% of its users likely to use Aveeno again. Aveeno's products, particularly those featuring oatmeal, are recommended by dermatologists for their therapeutic benefits, especially for sensitive and dry skin. The brand's popularity is further evidenced by 38% of U.S. face care users expressing a liking for Aveeno. With a commitment to natural ingredients and sustainability, Aveeno continues to be a favorite among consumers. For more details, visit their official website.

Drunk Elephant

Drunk Elephant is renowned as one of the top producers of face moisturizers, known for its high-quality, vegan, and cruelty-free products. The brand achieved significant success, with global net sales of $120 million in 2019 and a 61% increase from 2018, making it the No. 1 or No. 2 skincare brand at many retail partners, including Sephora. Drunk Elephant's Protini Polypeptide Cream is particularly praised for its hydrating and skin-strengthening properties, featuring a Signal Peptide Complex and Pygmy Waterlily Stem Cell Extract. The brand enjoys a strong loyalty base, with 70% of its users in the U.S. indicating they are likely to use Drunk Elephant again. With a brand awareness of 39% among U.S. face care users, Drunk Elephant continues to be a popular choice. For an in-depth analysis, check out this Drunk Elephant Protini review.

Eucerin

Eucerin is renowned as one of the top producers of face moisturizers, boasting a strong presence in the skincare market. In Germany, the brand enjoys an 80% brand awareness among face care users, with 16% of these users actively using Eucerin products. Globally, Eucerin and Aquaphor, both under Beiersdorf, saw a significant 26.1% increase in sales to PS570 million in the first half of 2023, contributing to Beiersdorf's overall organic sales growth of 12.3%. Eucerin's products, such as the Face Immersive Hydration Daily Lotion and Advanced Repair Cream, are highly regarded for their effectiveness in addressing various skin concerns. The brand's loyalty is also notable, with 75% of its users indicating they are likely to use Eucerin again. For more information, you can explore their face care products online.

First Aid Beauty

First Aid Beauty is renowned for its high-quality, problem-solving skincare products, particularly its face moisturizers, which are designed to address various skin concerns such as dryness, sensitivity, and combination skin. Their Ultra Repair Face Moisturizer, for instance, is a lightweight, quick-absorbing formula that provides immediate hydration and is enriched with ingredients like colloidal oatmeal, shea butter, and meadowfoam seed oil. This product is free from essential oils, fragrances, and harsh chemicals, making it ideal for sensitive skin. With a 4.6 out of 5-star rating from over 600 reviews, it is a testament to the brand's commitment to delivering clinically-proven, cruelty-free products. First Aid Beauty's products are also 100% designed to solve skin issues and promote healthier-looking skin.