When it comes to achieving radiant and healthy skin, selecting the right face cream can make all the difference. The skincare market is replete with a myriad of brands each vying for a spot in your daily beauty routine. Renowned names promise everything from deep hydration to glowing skin and wrinkle reduction, tailored to suit various skin types and concerns. If you're on the quest to find the perfect face cream, explore our comprehensive guide below for a detailed rundown of the best brands available today.
Illustration of face cream
Best brands of face cream in 2025
Estée Lauder
Estee Lauder is a leading manufacturer and marketer of prestige skin care products, holding a significant market share of 10.5% in the global skin care market as of 2023. The company, founded in 1946 by Mrs. Estee Lauder, offers a diverse range of skin care products including moisturizers, creams, lotions, serums, and cleansers. With global net sales exceeding $11.2 billion, Estee Lauder's brands such as Estee Lauder, Clinique, and La Mer are highly regarded for their quality and innovation. The company's products are sold in over 150 countries and territories, reflecting its global reach and consumer trust. Estee Lauder's commitment to research and development ensures continuous improvement and expansion of its product lines. For more information, visit their official website.
La Mer
La Mer is a renowned luxury skincare brand, particularly celebrated for its iconic Creme de la Mer moisturizing cream, which has achieved billion-dollar brand status. Acquired by The Estee Lauder Companies in 1995, La Mer's products are known for their high-quality ingredients and labor-intensive production process, with the Creme de la Mer selling approximately one jar every 36 seconds worldwide. The brand's formulations, including the Miracle Broth derived from biofermented sea kelp, have been endorsed by numerous celebrities and validated by independent dermatologists. La Mer's products are distributed globally, with a strong presence in over 150 countries. Despite its high price point, such as £435 for 100ml of Creme de la Mer, the brand maintains a loyal customer base due to its powerful skincare benefits.
Olay
Olay is a leading brand in the face cream market, known for its high-quality and result-driven products. In the UK, an estimated 1.6 million people used Olay Complete Care women's face creams and lotions in 2023, while Olay Regenerist women's face cream had around 1.3 million users. In the United States, Olay enjoys a brand awareness of 90% among face care users, with 28% of these users actively using Olay products. The brand is highly regarded, with 34% of U.S. face care users expressing a liking for Olay, and 82% of its users showing loyalty to the brand. Olay's products are popular globally, contributing to the face creams market, which is expected to grow from $16.23 billion in 2023 to $17.88 billion in 2024. For more information about their face care range, visit the Olay website.
Drunk Elephant
Drunk Elephant is renowned as one of the top producers of face creams, boasting a brand awareness of 39% among face care users in the United States. The brand achieved global net sales of $120 million in 2019, with a remarkable 118% compound annual growth rate between 2016 and 2019. It is the No. 1 or No. 2 skincare brand at all its retail partners, including Sephora, with only 20 stock keeping units (SKUs). Drunk Elephant's products, such as the Protini Polypeptide Cream and Bora Barrier Repair Cream, are highly praised for their innovative formulas and effective skincare benefits. The brand's loyalty is also notable, with 70% of its users indicating they are likely to use the products again. Discover more about the best Drunk Elephant products.
CeraVe
CeraVe has established itself as a leading brand in the skincare industry, particularly renowned for its face creams, by achieving $1 billion in sales in 2021 and growing sales by 75% year-over-year, making it the No. 3 brand by sales in the dermocosmetics market. Developed with dermatologists, CeraVe's products contain a unique blend of three essential ceramides and utilize Multivesicular Emulsion (MVE) technology for long-lasting hydration. The brand boasts a 76% brand awareness among face care users in the United States, with 29% of these users actively using CeraVe products. CeraVe is also the No. 1 dermatologist-recommended moisturizer brand in the U.S., available in over 40 countries worldwide. Its influencer marketing strategy has significantly increased its earned media value, contributing to its widespread popularity.
L'Oréal Paris
L'Oreal Paris is a leading global beauty brand, renowned for its high-quality face creams and skincare products. As of 2021, L'Oreal Paris held a significant 9.7% of the global beauty and personal care market, solidifying its position as the top global beauty brand. In the North American skincare market, L'Oreal Paris increased its market share by 1.5 percentage points from 2016 to 2021, reaching 10.31% in value terms. The brand's skincare segment generated approximately $10.2 billion in revenue in 2024, reflecting a 7% increase from 2023. L'Oreal Paris is committed to innovation, with products like the Age Perfect Cell Renewal Midnight Cream, which is dermatologist validated and helps repair the skin barrier up to 1.5 times faster than untreated skin.
Clinique
Clinique is a highly recognized and trusted brand in the face care industry, with 74% of face care users in the United States aware of the brand and 21% actively using its products. Known for its clinically-proven, dermatologist-guided solutions, Clinique offers a range of allergy-tested and fragrance-free products. The brand enjoys a significant loyalty rate, with 67% of its users likely to use Clinique again. In terms of market presence, Clinique is part of the larger skincare market expected to reach USD 122.35 billion by 2024. Its products, such as the popular Dramatically Different Moisturizing Gel, are favored for their effectiveness and gentle formulation.
Neutrogena
Neutrogena is a highly recognized and popular brand in the U.S. skincare market, boasting an impressive 88% brand awareness among face care users. It holds a 31% usage share, indicating that 35% of those who know the brand actually use its products. Around 27% of users express loyalty to Neutrogena, underscoring a strong customer retention rate. Despite recent market share declines, Neutrogena remains a significant player, maintaining a market share of 14.1% globally as per recent data. The brand continues to innovate with products like the Hydro Boost line and collaborates with dermatologists to sustain its reputation. For more information, visit their official website.
Kiehl's
Kiehl's is a leading skincare and cosmetics brand, particularly renowned for its high-quality face creams. In the United States, Kiehl's holds a significant market presence, with 9% of male cosmetics users utilizing its products, and a brand awareness of 42% among male cosmetics users as of 2022. The brand's male cosmetics revenue in the U.S. was projected to reach $562 million in 2021, highlighting its strong market position. Kiehl's products are known for their effectiveness, with 78% of users showing loyalty to the brand. The company's commitment to skincare innovation and customer satisfaction has made it a staple in the beauty industry.
Tatcha
Tatcha is renowned for its high-quality, Japanese-inspired skincare products, particularly its face creams, which have garnered widespread acclaim for their efficacy. The Tatcha Dewy Skin Cream, for instance, is highly praised for its ability to intensely hydrate dry and combination skin types, utilizing ingredients like hyaluronic acid, squalane, and Japanese purple rice. This cream has been noted to provide a luxurious, dewy texture without feeling greasy, and it is available in various sizes, including 1.7 and 2.5 ounces. With a strong email marketing strategy and an excellent domain authority ranking of 71, Tatcha has established a solid online presence. The brand's products are often recommended for their immediate and long-term benefits, such as reducing dry patches and redness, and enhancing skin elasticity.
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