Top Skincare Brands to Transform Your Routine

In recent years, the skincare industry has witnessed a surge in innovative brands offering a wide range of products designed to cater to various skin types and concerns. From high-end luxury labels to affordable drugstore options, consumers are spoilt for choice when it comes to selecting the perfect regimen for their skincare needs. Whether you're looking to address acne, anti-aging, or simply maintain a healthy glow, this array of brands has something to offer for everyone. To discover some of the top brands that stand out in the skincare world, read on below.

Illustration of skincare

Best brands of skincare in 2025

La Roche-Posay

La Roche-Posay, a leading dermocosmetic brand established in 1975, is recommended by over 90,000 dermatologists worldwide and was the fastest-growing skincare brand in 2022 with a 46% increase in dollar sales and 48% unit sales growth compared to 2021; they are also recognized as the number one personal care brand among female consumers in Australia as of February 2024, with a brand index score of 67.81. They formulate innovative skincare solutions for sensitive skin, conducting over 600 clinical studies on 90,000 patients of all ages; committed to pioneering dermatology, La Roche-Posay strives to make dermatological care accessible through advanced health technologies. You can explore their products.

CeraVe

CeraVe, a dermatologist-developed skincare brand founded in 2005, is recognized for its effective formulations that include three essential ceramides (1, 3, and 6-II) to help restore the skin's natural barrier, and is available in over 40 countries; L'Oreal acquired the brand in 2017, and it is ranked as the 3rd brand by sales in the dermocosmetics market, offering a wide range of fragrance-free and non-comedogenic products suitable for all skin types including those with sensitive skin; CeraVe products are designed to address various skin conditions such as acne, eczema, and psoriasis; the brand's products are available for purchase at various retailers and online. For more information, visit the official CeraVe website.

The Ordinary

The Ordinary, founded in 2013 by Brandon Truaxe under DECIEM, is a skincare brand celebrated for its simple, effective, and science-backed formulations, offering a range of products from serums to peels, like the popular Niacinamide 10% + Zinc 1%, and is known for its transparency and integrity. The brand focuses on using familiar clinical technologies with honesty and integrity at affordable prices, disrupting the beauty industry with its minimalist aesthetic and effective skincare solutions. They have best sellers like the "Buffet" serum which contains an array of anti-aging technologies, and the AHA 30% + BHA 2% Peeling Solution. You can find their products on their official website: The Ordinary.

Neutrogena

Neutrogena, founded in 1930, is a leading American skincare brand with 88% brand awareness in the US, offering a wide range of dermatologist-recommended products, and holding a 16.7% market share in acne treatments in 2019. They are committed to 100% recyclable or refillable packaging by 2025 and have achieved a 145% increase in site conversions during a recent holiday period. Their products, known for high quality and efficacy, are sold in over 70 countries.

Drunk Elephant

Drunk Elephant, founded in 2012, is a popular skincare brand renowned for its "clean clinical" approach, which combines natural ingredients with scientific formulations, avoiding what they call the "Suspicious 6" (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS), and employing high percentages of active ingredients; the brand was acquired by Shiseido in 2019 for $845 million. With a focus on biocompatible skincare that enhances skin health while maintaining balanced pH levels, some of the brand's bestsellers in 2024 include the Protini Polypeptide Cream, T.L.C. Sukari Babyfacial mask, and D-Bronzi Anti-Pollution Sunshine Drops, appealing to a wide range of consumers. Drunk Elephant gained popularity for its commitment to clean ingredients and effective products, and its popularity was further boosted by social media, although it has faced some controversy over the brand's appeal to younger audiences. The brand has a diverse range of products that cater to different needs and concerns, from cleansing and hydration to exfoliation and targeted treatments, with prices ranging from $20-$120.

Skinceuticals

Founded in 1997, SkinCeuticals is a leader in advanced skincare, born from decades of skin cancer research and Dr. Sheldon Pinnell's pivotal antioxidant research, resulting in patented formulations like the C E Ferulic serum with a specific ratio of L-ascorbic acid, vitamin E, and ferulic acid within a pH range, as well as many other high potency products with proven results, such as Phloretin CF showing 20% more even skin tone and 27% increase in radiance. The brand is trusted by dermatologists and plastic surgeons for both daily home care and to complement aesthetic procedures; their commitment to science ensures effective solutions to prevent, protect, and correct various skin concerns. You can explore more about their products on the SkinCeuticals website.

Sunday Riley

Sunday Riley, established in 2009, is a leading skincare brand, celebrated for its innovative approach that combines advanced scientific research with potent botanical ingredients, resulting in effective products. The Good Genes All-In-One Lactic Acid Treatment is one of their most popular offerings for addressing hyperpigmentation and wrinkles. Another best seller is the C.E.O. 15% Vitamin C Brightening Serum, as the brand prides itself on being 'Powered by Science, Balanced by Botanicals.' They offer a variety of products and kits for different skin concerns while remaining a cruelty-free brand. You can explore their products through their official website.

Tatcha

Tatcha, founded in 2009 by Vicky Tsai after a trip to Kyoto where she discovered traditional Japanese beauty rituals that healed her dermatitis, is a highly-regarded skincare brand known for its effective formulas using pure ingredients, like the Hadasei-3™ complex which is a trinity of anti-aging superfoods: green tea, rice, and algae; the brand has been praised for its ability to plump and brighten skin and its best-selling products include The Dewy Skin Cream and The Water Cream, both priced at $72, and is a Sephora exclusive brand. For more details, you can visit their official website.

Paula’s Choice

Paula's Choice, founded in 1995 by Paula Begoun, is a globally recognized skincare brand known for its research-backed, effective formulations and ingredient transparency, with a devoted following that praises its efficacy; the brand's Skin Perfecting 2% BHA Liquid Exfoliant, for example, is sold every 6 seconds globally and has over 70,000 5-star reviews; additionally, 76% of their global workforce identifies as female, and the brand is available in over 20 markets worldwide. The brand is also committed to cruelty-free practices and has a strong online presence with their website offering extensive skincare research. You can find their products on their official website.

Estée Lauder

Estée Lauder, founded in 1946, is a leading skincare producer with a strong history of innovation, achieving approximately $7.9 billion in net sales in 2024 from skincare products alone, and experiencing a 9% growth in skincare sales in the third quarter of fiscal year 2024, driven by their hero products. Their Advanced Night Repair serum is a best-seller, known for reducing signs of aging, and the Revitalizing Supreme+ moisturizer is also popular for deep hydration and anti-aging benefits. The company's overall revenue reached nearly $16 billion in 2023, solidifying its position in the beauty industry. You can explore their products at: Estée Lauder's official website.