Top Curler Brands: Elevate Your Hair Game!

When it comes to achieving those perfect, bouncy curls, the right curling iron can make all the difference. With a plethora of options available, choosing the best brand can be overwhelming. However, certain names have consistently stood out for their innovative designs, reliability, and ability to deliver salon-quality results at home. From industry-leading technology to user-friendly features, explore our comprehensive list of the best curling iron brands below to find the one that's perfect for your styling needs.

Illustration of curler

Best brands of curler in 2025

Dyson

Dyson has established itself as a leading producer in the curler market, notably with the success of its AirWrap styling tool, which saw a 76% revenue increase over six months in 2023. The company's commitment to innovation, as evidenced by its significant investment in R&D (around £9 million per week), has driven its growth. Since entering the hair care market with the Dyson Supersonic hair dryer in 2016, Dyson has gained a significant share, with its products renowned for their high quality and advanced technology. The global curling irons market, which includes Dyson's products, is projected to reach USD 6.76 billion by 2030, growing at a CAGR of 6.67% from 2022 to 2030. Dyson's strong brand identity and premium pricing strategy have helped it build a loyal customer base.

T3

T3 is renowned as one of the best producers of curling irons, offering high-quality, technology-forward hair styling tools. The T3 SinglePass Curl curling iron, for instance, features a tourmaline-ceramic blend barrel, five temperature settings, and T3's SinglePass technology to maintain even heat, making it a favorite among users for its ability to create smooth, long-lasting curls. With a 2-year warranty and ETL safety certification, T3 ensures durability and safety. The brand has been innovating in the hair styling industry since its inception in 2003, and its products are highly regarded for their performance and longevity. The global curling irons market, which T3 is a part of, is expected to reach $6.82 billion by 2030, growing at a CAGR of 7.8% from 2024 to 2030.

BaByliss

BaByliss, a renowned brand in the hair care industry, is esteemed for its high-quality curlers that combine innovation, ease of use, and superior performance. In the global hair curler market, which was valued at USD 3.1 billion in 2023 and is expected to grow at a CAGR of 5.1% from 2024 to 2032, BaByliss stands out for its advanced technology and user-friendly designs. The brand's products, such as automatic curlers with customizable settings and rapid heating, cater to the growing demand for convenient and technologically advanced hair styling tools. With a strong presence in regions like Europe, where the market is anticipated to grow with a CAGR of around 4.6%, BaByliss continues to innovate, offering features like smart technology and healthier hair care options. The brand's commitment to quality and innovation has made it a favorite among consumers seeking premium hair styling solutions.

ghd

ghd is a prominent brand in the hair styling tools market, particularly renowned for its high-quality curling irons. In 2023, curling irons accounted for over 23.5% of the global hair styling tools market, with ghd being one of the key players driving this segment. The brand's products are popular for their versatility and ease of use, making them a favorite among both professional hairstylists and home users. ghd's strong market presence is also reflected in its significant revenue, with estimates suggesting their New Zealand operations generate revenue between $200 million to $500 million. The brand's influence is further amplified by social media, where beauty trends and influencer endorsements boost consumer interest. For more details, visit the ghd official website.

Remington

Remington, a renowned brand in the hair care industry, is a leading producer of high-quality curlers, contributing significantly to the global automatic hair curler market valued at USD 3.1 billion in 2023. With a strong presence in regions like North America, where the US dominates with a 79% market share, Remington's innovative products, such as those with smart technology and customizable settings, drive consumer demand. The brand's focus on healthier hair care options and advanced features aligns with market trends, particularly in Europe and Asia Pacific, where the market is expected to grow at a CAGR of 4.6% and 5.9% respectively from 2024 to 2032. Remington's products are popular for their ease of use and minimal damage to hair, making them a favorite among consumers. The brand's extensive distribution network ensures wide market reach and accessibility.

Conair

Conair Corporation is a leading player in the global curling irons market, renowned for its high-quality and innovative hair styling products. The company has significantly contributed to the market's robust growth, with the global curling irons market expanding from $3.52 billion in 2022 to $3.77 billion in 2023, and projected to reach $5.02 billion by 2027 at a CAGR of 7.4%. Conair's curling irons are popular for their adjustable heat settings, quick styling features, and interchangeable barrels, catering to a wide range of consumer preferences. The brand's dominance is evident in its market share and customer satisfaction, fueling the overall growth of the curling irons market. Conair's commitment to innovation and quality has made it a preferred choice among consumers.

Beachwaver

The Beachwaver Co. has established itself as a leading brand in the hair styling industry, particularly renowned for its patented rotating curling irons. With over 1.3 million followers on TikTok, the brand has sold more than 331,000 Beachwaver B1 Rotating Curling Irons in the Midnight Rose colorway in just seven months, and its exclusive TikTok Live bundles often sell out within 24 hours. Beachwaver boasts 20,000 affiliates and has garnered over 200 million content likes since launching on TikTok Shop in 2023. The brand's products are popular across a wide age range, from 18 to 70 years old, and it has seen significant growth, with $2.8 million in monthly sales on TikTok Shop. Beachwaver is also expanding its presence into brick-and-mortar stores, including over 1,900 Target stores nationwide. For more details about Beachwaver's innovative styling products, visit their official website.

Hot Tools

Hot Tools, a renowned brand in the curling irons market, is known for its high-quality and versatile products. In 2023, curling tongs, a category where Hot Tools excels, dominated the market with a 47.2% share due to their ability to create various types of curls and innovative features like adjustable heat settings and ceramic coatings. The brand's products are popular both in residential and commercial settings, contributing to the market's growth driven by the increasing demand for hair styling tools. With the global curling irons market projected to grow at a CAGR of 7.8% from 2024 to 2030, Hot Tools is well-positioned to continue its market presence. The brand's focus on user experience, safety, and technological innovations aligns with the rising trends in the hair styling industry.

Paul Mitchell

Paul Mitchell, a leading professional hair styling brand, is renowned for its high-quality curling irons that deliver healthy, shiny results. Their Pro Tools curling irons feature the exclusive Express Ion Complex, available in various barrel sizes, including extra-large and ultra-slim diameters. As the #1 professional hair styling brand worldwide, Paul Mitchell's products are favored by beauty experts and consumers alike. The global curling irons market, in which Paul Mitchell is a significant player, is expected to grow at a CAGR of 9.1% from 2023 to 2028, driven by trends such as smart technology integration and sustainable materials. This growth underscores the brand's commitment to innovation and customer satisfaction.

Bio Ionic

Bio Ionic is a leading brand in the curling iron market, renowned for its innovative products such as the Long Barrel Curling Iron, which features a 6 1/2-inch ceramic barrel and six adjustable temperature settings up to 430 degrees Fahrenheit. This iron utilizes NanoIonic Mineral Technology, generating negative ions to hydrate and smooth hair, reducing styling time by up to 50%. Bio Ionic's products are favored for their ergonomic design, cool touch tip, and instant heat-up capabilities. The brand's commitment to technology and user experience has contributed to the overall growth of the curling irons market, which is expected to expand at a CAGR of 6.67% from 2024 to 2031. Bio Ionic's products are available at various retailers, including Amazon, Ulta, and Walmart.