Top Curl Cream Brands for Perfect Curls

Curly-haired individuals often face the challenge of maintaining their curls while ensuring they stay nourished and frizz-free. The right curl cream can be a game-changer, adding definition, moisture, and shine to your curls. With so many options available, finding the best curl cream that suits your unique hair needs can be overwhelming. Below, we've compiled a list of top-rated curl cream brands that are loved by users and experts alike.

Illustration of curl cream

Best brands of curl cream in 2025

DevaCurl

DevaCurl is a leading brand in the curly hair care and styling products market, known for its innovative products and techniques. The brand experienced significant growth, with a 50% year-over-year increase in Brazil in 2018 and over 30% growth in the U.S. during the same period. DevaCurl is the prestige hair care category's No. 1 brand for curly and ethnic hair products, with wavy and curly products growing at 40% per year. For more details, visit the DevaCurl website.

Ouidad

Ouidad is a renowned brand in the curly hair care market, known for its high-quality curl creams and other hair care products. In October 2024, Ouidad generated $375,537 in revenue, with a competitive average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. The brand offers a range of products, including shampoos, conditioners, and styling creams, which are designed to provide moisture and definition for curly hair. Ouidad's products are particularly praised for their ability to hydrate and detangle curly hair, making them a favorite among those with curly hair types. Despite lagging behind some competitors in terms of revenue, Ouidad's products are highly regarded for their effectiveness and quality.

SheaMoisture

SheaMoisture is a leading global beauty brand renowned for its high-quality, naturally infused products, particularly its curl creams, which are designed to nourish and define curly hair. The brand's Manuka Honey & Yogurt Hydrate & Repair Whipped Curl Cream is a standout product, offering a rich formula with shea butter, manuka honey, and yogurt to provide soft and flexible hold. SheaMoisture has reinvested over $10 million in community programs and has supported over 53,000 West African women in their shea butter supply chain. The brand's commitment to natural ingredients and community investment has made it a favorite among curly hair enthusiasts. With a projected market growth of 4.4% in the curly hair care segment by 2031, SheaMoisture continues to be a significant player in the industry.

Moroccanoil

Moroccanoil is a leading brand in the luxury haircare industry, particularly renowned for its high-quality curl care products. The company's Curl Defining Cream, infused with argan oil rich in tocopherols and essential fatty acids, has won the Allure Readers' Choice Awards in 2019 and 2022, highlighting its effectiveness in defining curls and combating frizz. With a global presence in hundreds of salons and a product lineup available in 40 languages, Moroccanoil has seen a significant 180% increase in global growth with the help of localization efforts. The brand's products cater to the growing demand for natural and specialized curl care, driven by the natural hair movement and the need for products that enhance and protect curly hair. Moroccanoil's curl care segment is part of a broader market that has shown resilient growth, even amidst a decline in salon retail revenue.

Cantu

Cantu is a leading brand in the curly hair care and styling products market, renowned for its high-quality, shea butter-enriched formulations that moisturize and repair hair. Their products, such as the Avocado Hydrating Curling Cream, are designed to provide frizz-free definition and hydration, making them a favorite among consumers with curly, coily, or wavy hair. The brand's commitment to natural ingredients, like avocado oil and aloe vera, aligns with the growing demand for organic and natural products, expected to boost the market growth with a CAGR of 4.4% from 2024 to 2031. Cantu's products are co-developed with expert stylists, ensuring they meet the specific needs of various hair types, including wigs, weaves, braids, and locs. The brand's focus on healthy hair growth and hydration has made it a trusted name in the industry.

Bumble and Bumble

Bumble and Bumble is renowned for its high-quality curl creams, formulated with rich blends of oils and butters to provide moisture, define curls, and reduce frizz. Their curl products are ideal for medium to thick, curly hair and are enriched with ingredients like jojoba oil, avocado oil, coconut oil, cocoa butter, and shea butter. In the UK, the brand enjoys a 26% brand awareness among hair care users, with 6% of users actually using Bumble and Bumble products, and 67% of these users showing loyalty to the brand. Consumer testing has shown significant satisfaction, with 98% of users reporting that the product creates a foundation for layering other products and 97% saying it absorbs easily into hair. The brand's products are highly praised for their ability to deliver hydration and protect hair from damage.

Aveda

Aveda is a leading brand in the curl care market, known for its high-quality, eco-friendly products that cater to the unique needs of curly-haired individuals. The Aveda Be Curly Advanced line, which represents 7% of Aveda's revenue, offers a range of products that enhance curl definition, reduce frizz, and add shine using natural ingredients. This line is part of the resilient growth seen in the curl care segment, which showed a nearly 2% increase despite a 10% decline in salon retail revenue in the first half of 2024. Aveda's commitment to natural and cruelty-free products aligns with the growing preference for natural hair care, with 50% of American women preferring such products. The brand's use of 96% naturally derived ingredients in its curl enhancer cream further underscores its dedication to natural hair care.

Kinky-Curly

Kinky-Curly is a renowned brand in the curly and kinky hair care market, known for its natural and nourishing products. The brand is a proud signer of the Compact for Safe Cosmetics, ensuring their products are free from harmful ingredients like petroleum, silicone, and parabens. Their popular product, Kinky Curly Curling Custard, is formulated with botanical oils and humectants to moisturize and strengthen hair, making it a staple for those following the Curly Girl Method. The curly hair care market, which Kinky-Curly is a part of, was valued at $9,716.0 million in 2021 and is projected to reach $15,654.8 million by 2031, growing at a CAGR of 4.7% from 2022 to 2031.

Maui Moisture

Maui Moisture is renowned as one of the best producers of curl creams, particularly with their Curl Quench + Coconut Oil Curl Smoothie, which is formulated to detangle, defrizz, and define curls while enhancing softness and body. This product is rich in coconut oil, papaya butter, and plumeria extract, making it ideal for thick, curly hair. Maui Moisture products are vegan, free from silicones, sulfates, parabens, and synthetic dyes, ensuring they are gentle and nourishing. The brand uses 100% aloe vera as its first ingredient to provide intense hydration. This commitment to natural ingredients and curl care makes Maui Moisture a trusted choice for those with curly hair.

Curlsmith

Curlsmith is a leading brand in the curly hair care and styling products market, renowned for its high-quality, clean, and natural ingredients. Founded by Michal Berski, Curlsmith offers gourmet hair care products specifically designed for curls, free from harsh chemicals like sulfates, parabens, and silicones. The brand has gained significant popularity, with over 300k followers on Instagram and a strong presence in multiple countries, supporting its B2B customers and major retailers like Zalando and The Hut Group. In October 2024, Curlsmith's online sales revenue was $1,628,706, with a median of $55,983, and it leads its competitors in revenue and transactions.