Finding the right products for curly hair can often feel like a daunting task, given the myriad of options available on the market. Curly hair requires special attention and care to maintain its health and vibrancy, and some brands stand out in providing effective solutions. Whether you're looking for a moisture-rich conditioner, a defining gel, or a nourishing oil, there are a few brands that consistently receive rave reviews from the curly hair community. To discover our top recommendations for the best curly hair brands, continue reading below.
Illustration of curly hair products
Best brands of curly hair products in 2025
DevaCurl
DevaCurl is a leading brand in the curly hair care and styling products market, known for its innovative and hydrating products tailored for various curl types. The brand's products, such as No-Poo Decadence and One Condition Decadence, feature ingredients like chufa milk, quinoa, and botanical blends to address key curly hair needs like hydration, strength, and shine. DevaCurl has a strong presence in the US and Canada, with distribution in salons like Sally Beauty and retail outlets like Sephora and Ulta, and its products range from $8.95 to $159. The brand is part of a market projected to reach $15,654.8 million by 2031, growing at a CAGR of 4.7% from 2022 to 2031.
Cantu
Cantu Beauty is a renowned brand in the curly hair care and styling products market, known for its ultra-moisturizing products made with 100% pure shea butter. Founded in 2003, Cantu offers a wide range of products tailored for textured hair, including those for wavy, curly, and coarse hair types. The brand's products are co-developed with expert stylists like Angela Stevens and are free from harsh ingredients such as sulfates, silicones, and parabens. Cantu's market presence is part of a larger industry projected to reach $15,654.8 million by 2031, growing at a CAGR of 4.7% from 2022 to 2031. Despite having a small market share, Cantu's web traffic rankings are better than the industry average. For more information, visit Cantu Beauty's official website.
SheaMoisture
SheaMoisture is a leading global beauty brand renowned for its naturally infused products tailored for textured hair and melanin-rich skin. As part of Sundial Brands LLC, the brand has made significant strides in the curly hair care market, with strategic campaigns like 'We Are Hair' achieving a 33% higher Viewability Completion Rate and a 5% uplift in branded searches. SheaMoisture's products are designed to nourish hair from root to tip, and the brand has reinvested over $10 million in community programs. As a certified B Corporation, it sources Fair Trade Shea Butter, supporting over 53,000 West African women in cooperatives. Their commitment to innovation and inclusivity has solidified their position as a leader in the curly hair care and styling products market. For more details, visit SheaMoisture's official website.
Ouidad
Ouidad is a renowned brand specializing in curly hair care and styling products, known for its innovative "Carve and Slice" cutting technique and a wide range of products that cater to various curl types and concerns. Founded by Ouidad Dossou, the brand has been a leader in the industry since the late 1980s, offering gentle cleansers, sulfate-free shampoos, deep conditioners, and styling products that enhance curl definition without weighing hair down. Ouidad's products often feature beneficial ingredients like aloe vera, shea butter, and jojoba oil, which help maintain hydration and define curls. Despite some products containing silicones, which may not align with the Curly Girl Method, Ouidad remains a popular choice among curly-haired individuals, contributing to the growing curly hair care market projected to reach $15,654.8 million by 2031 with a CAGR of 4.7% from 2022 to 2031. Check out their best-selling products for more options.
Bounce Curl
Bounce Curl, founded in 2015 by Merian Odesho, is a leading brand in the hair care industry, particularly renowned for its innovative products tailored for wavy, curly, and coily hair. The brand has garnered a significant following, with over 1 million social media followers and customers in more than 150 countries. Bounce Curl's products are free from undesirable additives like silicones, parabens, and sulfates, and are vegan and cruelty-free, aligning with strict European regulatory guidelines. The brand's patented EdgeLift Brush has been a game-changer, selling out over 14 times in six months. Bounce Curl's commitment to natural ingredients and scientific formulations has made it a favorite among curly hair enthusiasts.
Pattern by Tracee Ellis Ross
Pattern by Tracee Ellis Ross is a renowned brand celebrated for its comprehensive range of curly hair products, offering solutions for various curl types and needs. Founded by Tracee Ellis Ross, the brand is known for its high-quality, moisture-rich formulations, such as the Palo Santo Leave-In Conditioner and the Heavy Conditioner, which provide up to 20% off on regular prices. The Interchangeable Curling Iron, a key product, is available at a 30% discount from its original price of $249. The brand's products are designed to enhance curl definition, reduce frizz, and promote hair health, making it a favorite among those with curly hair since its launch. With a 4.7-star rating, PATTERN Beauty continues to be a trusted name in the hair care industry. Explore their offerings with the PATTERN Beauty product range.
Maui Moisture
Maui Moisture is renowned as one of the best producers of curly hair products, leveraging 100% aloe vera as the first ingredient to provide intense moisture and nourishment. Their products are vegan, free from silicones, sulfates, parabens, and synthetic dyes, making them ideal for curly and dry hair. The brand offers a range of products, including shampoos, conditioners, hair masks, and leave-in treatments, all designed to detangle, defrizz, and define curls. Maui Moisture aims to be 100% reusable and recyclable by 2025, aligning with eco-friendly and sustainable consumer trends. Owned by Johnson & Johnson, the brand continues to innovate and cater to the growing demand for natural and effective hair care solutions.
Kinky-Curly
Kinky-Curly is a renowned brand in the curly and kinky hair care market, known for its commitment to using natural ingredients that moisturize and strengthen hair. The brand's products, such as the Kinky Curly Curling Custard and Knot Today, are formulated to add moisture, provide hold without drying the hair, and protect against environmental elements. Kinky-Curly is a proud signer of the Compact for Safe Cosmetics, ensuring products are free from harmful ingredients like petroleum, silicone, and parabens. The brand also supports charity:water, contributing to building wells in developing countries. The curly and kinky hair care market, which includes brands like Kinky-Curly, is projected to grow at a CAGR of 4.7% from 2022 to 2031, reaching a value of $15,654.8 million by 2031. For more information, visit the Kinky-Curly website.
As I Am
As one of the leading brands in the curly hair care and styling products market, As I Am is renowned for its high-quality, specialized products tailored for various curly hair types, including wavy, classic curls, and coils & afros. The brand's popularity is driven by the increasing demand for personalized and innovative hair care solutions, with the global curly hair care market projected to reach $15,654.8 million by 2031, growing at a CAGR of 4.7% from 2022 to 2031. As I Am's products are designed to meet the specific needs of curly hair, contributing to the market's growth fueled by rising awareness and fashion trends embracing natural curls. The brand's commitment to inclusivity and sustainability aligns with consumer preferences, making it a favorite among those with curly hair. With a strong presence in regions like North America and Europe, As I Am continues to expand its customer base through effective pricing strategies and high-quality offerings.
Briogeo
Briogeo is a leading brand in the curly hair care market, celebrated for its natural, effective, and clean hair care products. With a decade of expertise, Briogeo has expanded its product line to include a new styling category, the Style and Treat collection, which includes an air dry cream, wax stick, sculpting cream, and styling foam, all priced under $30. The brand's curl care collection is designed to seal in moisture, minimize frizz, and enhance natural curl patterns, with its proprietary Curl Complex boosting curl moisture by up to 3.5 times. Briogeo's products are free from harsh chemicals like sulfates, silicones, and parabens, aligning with the brand's commitment to clean chemistry. Discover more about their offerings in the curl care collection. The global curly hair-care market, which Briogeo is a part of, is predicted to grow to $15.65 billion by 2031.
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