Top Target Brands: Curated List of Must-Haves!

Target has long been a favorite destination for shoppers seeking high-quality brands at affordable prices. In 2023, the retail giant continues to impress with its diverse range of choices, making it a go-to place for everything from fashion to home goods. Whether you're looking for sleek athleisure wear, trendy home decor, or eco-friendly products, Target has carefully curated collections to meet your needs. Explore our list below to discover the best brands that are giving shoppers something to rave about this year.

Illustration of brand at target

Best brands of brand at target in 2025

All in Motion

All in Motion, launched by Target in 2020, has swiftly become one of the retailer's most successful brands, achieving $1 billion in sales within its first year. This milestone marks All in Motion as one of Target's 10 billion-dollar brands, a testament to the company's strategic focus on owned brands. The brand's success is attributed to its appeal during the pandemic, as activewear and loungewear became essential items for families spending more time at home. Target's investment in refreshing its private-label portfolio, led by CEO Brian Cornell, has been a key factor in this success. With brands like All in Motion, Target has seen significant growth, including a 17.2% rise in comparable sales during the holiday season of 2020.

A New Day

A New Day, one of Target's owned and exclusive brands, has achieved significant success since its launch in 2017. The brand celebrated a milestone of $1 billion in sales just one year after its debut, highlighting its strong appeal to customers. A New Day offers a wide range of women's apparel and accessories, priced from $3 to $49.99, and is available in sizes 0-16 and 14W-26W. This brand has been a key factor in Target's strategy to provide curated and meaningful fashion at affordable prices.

Goodfellow & Co

Goodfellow & Co., Target's private-label men's fashion brand, has emerged as a significant player in the retail market, expected to hit the $1 billion mark by 2020. The brand has expanded beyond apparel to include grooming products, capitalizing on the growing demand for specialty and premium items. With a focus on quality and attention to detail, Goodfellow & Co. offers performance dress shirts featuring cotton, poly, and spandex blends, ensuring a smooth, silky feel and excellent stretch. The brand's premium beauty category experienced a 40% year-over-year growth, highlighting its success in the market. By adopting a direct-to-consumer approach and offering sleek packaging at affordable prices, Goodfellow & Co. is well-positioned to compete with national and DTC brands. Explore more about Goodfellow & Co. at Target.

Threshold

Threshold, launched by Target in the fall of 2012 and fully rolled out by spring 2013, is one of the retailer's most significant private label brands, encompassing all home furnishings segments including bedding, bath, rugs, table linens, and kitchen textiles. This rebranding effort, described as the company's "biggest rebranding effort in our history," aimed to clarify the brand's positioning and improve product quality, packaging, and overall consumer experience. The brand's debut was timed to capitalize on improving economic conditions, where consumers were transitioning from basic to better brands. Threshold has been a key component in Target's strategy to enhance its home goods offerings and attract a broader consumer base. The brand's success is part of Target's broader initiative to deliver high-quality, affordable products. For more details, refer to the article on the introduction of the "Threshold" private label home brand by Target.

Universal Thread

Universal Thread, launched by Target in early 2018, is a highly successful women's lifestyle brand grounded in denim, offering a wide range of fashion and everyday pieces, including tops, dresses, accessories, and shoes, priced between $5 and $39.99. This brand was developed based on research with nearly 1,000 women, addressing the common issue of finding the perfect fit in jeans, and it is available in sizes 00-26W. The launch drove a 74% year-over-year increase in denim sales in top-tier stores. Universal Thread is part of Target's strategy to enhance its private label offerings, which account for about $26 billion in sales. The brand's success contributes to Target's ongoing effort to differentiate itself through "cheap chic" merchandise. For more information, visit the Universal Thread collection on Target's website.

Cat & Jack

Cat & Jack, launched in 2016, is one of Target's most successful private-label brands, generating over $3 billion in annual sales and selling more than 300 million units each year, equivalent to about eight items for every American child under 12. The brand has seen a 15% increase in basket size since its expansion to Hudson's Bay stores in Canada in March, highlighting its strong consumer appeal. Known for its high-quality, affordable children's clothing, with most items priced under $15, Cat & Jack has become the largest kids brand in America. The brand's success is further underscored by its one-year satisfaction guarantee, a unique policy in the retail industry. This strategy has contributed significantly to Target's $30 billion annual sales from its private-label brands. For more information, visit the official Cat & Jack page.

Hearth & Hand with Magnolia

Hearth & Hand with Magnolia, a collaboration between Target and Chip and Joanna Gaines, is one of the most successful brand partnerships at Target, offering over 500 products across various categories including home decor, furniture, and kitchenware. Launched in 2017, this exclusive line has seen significant expansion, nearly doubling its product range by 2020. The collection is known for its modern farmhouse aesthetic, featuring neutral colors, rich textures, and clean lines, with prices ranging from $1.99 to $400. Target's commitment to community support is also reflected in this partnership, with both companies dedicated to giving back to local communities. The brand's success is evident in its widespread availability across 600 Target stores and online. To explore the Hearth & Hand with Magnolia collection, visit Target's website.

Opalhouse

Opalhouse, launched by Target in 2018, is a standout home brand known for its eclectic and inspired designs, featuring over 1,300 products in bedding, bath, decor, tabletop, and furniture, with most items priced under $30. The brand's design team drew inspiration from cities like Paris, Lisbon, and Mallorca, incorporating unique elements such as pressed glass, jewel-tone silks, and velvets. Opalhouse is part of Target's broader strategy to enhance its private label offerings, which also includes brands like Project 62 and Hearth & Hand with Magnolia. This initiative aims to help shoppers achieve their Pinterest-worthy home design dreams. The brand's success has contributed to Target's strong performance in the home decor category. For more detailed insight about this launch, visit the Retail Dive article.

Room Essentials

Room Essentials, a brand offered by Target, is renowned for its quality and affordability in home furnishings and decor. Despite the recent contraction in Target's home sales, with a 6% year-over-year decline in the Home Furnishings & Decor segment in 2023, Room Essentials remains a popular choice among consumers. The brand's sales are part of Target's home merchandise segment, which accounted for 17% of the company's annual sales of $105.8 billion in 2023. Room Essentials contributes to Target's overall home goods sales, which saw a significant increase of 33% compared to pre-pandemic levels in 2019. This brand is a key component of Target's strategy to maintain and grow its market share in the home goods sector. For more details about Room Essentials products, you can explore Target's website.

Everspring

Everspring, launched by Target in 2019, is a premium private label brand that appeals to younger, environmentally conscious shoppers. It offers over 70 household essentials made from biobased or recycled materials, aligning with Target's "Target Clean" standards and avoiding chemicals like phthalates and propyl-paraben. With prices ranging from $2.79 to $11.99, Everspring products are about 20% cheaper than comparable national brands. The brand has been successful, with 95% of Everspring buyers already frequenting Target and 79% purchasing household essentials during their visits. This strategy has helped Target increase customer loyalty and spending in the household essentials category. Further details about Everspring can be found on Target's corporate news page.