Top Picks for Vibrant Purple Hair Dye Brands

Purple hair dye has become increasingly popular as it allows for bold and vibrant self-expression without committing to a permanent change. Many brands have recognized this trend and offer a wide range of shades, from deep plum to pastel lavender, to suit individual preferences. When choosing a brand, it’s important to consider factors such as color longevity, ease of application, and hair type compatibility. For those looking to explore the top choices and find the perfect purple hue, see our comprehensive list of the best brands below.

Illustration of purple hair dye

Best brands of purple hair dye in 2025

Arctic Fox

Arctic Fox is a leading brand for purple hair dye, known for its long-lasting, semi-permanent formulas that are free from harsh chemicals like peroxide, ammonia, and PPD. Their Purple AF hair dye, formerly known as Purple Rain, is a favorite among users, offering deep, true purple colors that work well on a variety of base colors from platinum to light brown. Arctic Fox colors are 100% vegan and 100% cruelty-free, with 15% of profits donated to animal-centered charities. The dye is designed to bleed less than other semi-permanent brands and contains added conditioners for hair health. For optimal results, it is recommended to use the dye on hair lightened to around a level 8 or lighter.

Manic Panic

Manic Panic is renowned as one of the best producers for purple hair dye, offering a range of vibrant and long-lasting colors. Their semi-permanent hair dyes are free from PPD, ammonia, peroxide, and parabens, making them a popular choice for those seeking vegan and cruelty-free options. These dyes work best on pre-lightened or bleached hair and can last for 4 to 6 weeks before gradually fading. The Ultraviolet shade, for example, has a mid-shade purple tone with a blue undertone, which can appear more blue on certain hair types or colors. Manic Panic's commitment to quality and ethical ingredients has made it a favorite among hair dye enthusiasts.

Pravana

Pravana is renowned as one of the best producers of purple hair dye, offering a range of vibrant and long-lasting color options. Their ChromaSilk VIVIDS collection, which includes semi-permanent and demi-permanent formulas, is particularly popular for its bold and creative shades. These products are formulated to deliver up to 2X the shine compared to untreated hair and can last up to 30 shampoos when used with Pravana's Color Protect Shampoo and Conditioner. The brand's commitment to using high-quality, ammonia-free ingredients has made it a favorite among stylists and consumers alike. With 24 intermixable shades available, Pravana provides endless possibilities for customization.

Joico

Joico is renowned as one of the best producers of purple hair dye, particularly through its Color Intensity line, which offers intensely concentrated pigments that last up to 20+ shampoos without the need for a developer. This line features the Quadramine Complex technology, which reconstructs and protects hair, ensuring healthier-looking hair after each color service. The ultra-nourishing Kukui Nut Oil in these products leaves hair gorgeously conditioned and amplifies shine. Joico's commitment to innovation, such as the introduction of the Quadramine Complex in 2006, has made it a leader in the hair care industry. With over 47 years of supporting the global salon community, Joico's products are trusted for their quality and safety.

Lime Crime

Lime Crime is renowned as one of the best producers for purple hair dye, offering a range of vibrant, semi-permanent colors that are 100% vegan and cruelty-free. Their Unicorn Hair Tints and Mixers provide a light wash of color, deep-conditioning the hair while depositing color, and are particularly effective on pre-lightened platinum to pale blonde hair. With a DIY-friendly, damage-free formula, these products have garnered positive reviews for their performance and longevity, although results may vary. The brand's commitment to conscious beauty and ethical sourcing further enhances its appeal. As of recent reviews, 74% of users recommend the Unicorn Hair Mixers.

Pulp Riot

Pulp Riot is renowned as one of the best producers of purple hair dye, offering a range of vibrant and long-lasting semi-permanent colors. Their shades, such as "Nightfall" and "Deviant," provide intense vibrancy that lasts up to 40 washes for deeper tones and 20 washes for lighter tones, with a true tone fade that maintains the color's integrity. These colors are formulated without PPD, ammonia, parabens, and gluten, and are vegan and cruelty-free. The conditioner-based proprietary blend helps to close the cuticle, smooth hair, and add shine, making it a preferred choice for those seeking high-quality, cruelty-free hair color. With over 40 shades available, including a clear option for dilution or adding shine, Pulp Riot empowers users to create custom colors effortlessly.

Adore

Adore is a highly regarded brand for semi-permanent hair color, particularly for those seeking vibrant purple shades. Their formula is free from ammonia, peroxide, and alcohol, making it gentle on hair and the environment. Adore's semi-permanent hair color lasts up to 4 weeks or 20 washes and is suitable for all hair types. With 40 beautiful, vibrant colors available, Adore offers a wide range of options, including rich and trendy tones. The product is also cruelty-free and vegan, appealing to a broad range of consumers.

Splat

Splat is renowned as one of the best producers for purple hair dye, offering a comprehensive kit that includes bleach and semi-permanent dye, ideal for ultra-vivid color transformations. The Splat Purple Desire kit is vegan, cruelty-free, and gluten-free, featuring ingredients like Baobab Seed Oil and Quinoa Extract to moisturize and protect the hair. This kit is designed for long-lasting color, lasting up to 30 washes if bleached before dyeing. Splat's products are part of a growing semi-permanent hair dye market, which is expected to reach $29.05 billion by 2028 with a CAGR of 7.7%. The brand's commitment to quality and customer satisfaction has made it a favorite among those seeking bold, vibrant hair colors.

Ion Color Brilliance

Ion Color Brilliance is renowned for its high-fashion, semi-permanent hair color shades, particularly its vibrant purple hues, which deliver boldly intense results. For optimal vibrancy, these colors are best applied to pre-lightened hair, with the degree of lift directly affecting the final color intensity. The Ion Color Brilliance Semi-Permanent Brights can be processed in 20 to 40 minutes without heat if the hair is pre-lightened, and they can also be diluted for pastel results. These products are formulated with advanced ionic technology and are free from PPD, enriched with hyaluronic acid, argan oil, and botanicals to nourish and strengthen hair. Ion's commitment to quality and innovation makes it a top choice for those seeking vibrant, long-lasting hair color.

Schwarzkopf Color Ultime

Schwarzkopf Color Ultime is a top choice for achieving vibrant and long-lasting purple hair dye, offering up to 10 weeks of color intensity and luminous shine. This brand, with over 120 years of hair expertise, provides professional-quality color results at home with its breakthrough formula infused with Diamond Brilliance Serum. The Color Ultime range includes bold shades like Radiant Plum and Ultra Deep Violet, ensuring vivid color intensity and fade-resistant results. The kit includes a color cream, developer lotion, conditioning treatment, and other essentials for a comprehensive coloring experience. This product is suitable for all hair textures, including color-treated, straight, wavy, and curly hair.