Top Tub Brands: A Splash of Style and Innovation

Finding the perfect bathtub can be a transformative experience for your bathroom, offering both a luxurious aesthetic and ultimate comfort. From classic clawfoot designs to sleek modern jets, the right brand can make all the difference in transforming your bathing experience. With so many options available on the market, selecting a reliable brand that combines style, durability, and functionality can be quite a task. Below, we explore some of the best bathtub brands renowned for their innovation and quality craftsmanship.

Illustration of tubs

Best brands of tubs in 2025

Kohler

Kohler is a leading brand in the kitchen and bath fixtures market, particularly renowned for its high-quality tubs. In 2023, Kohler maintained a clear lead with a 16% market share in brand dollar share for kitchen and bath fixtures, and it held a 14.3% unit share. The brand is favored for its superior quality and innovative products, contributing significantly to the global bathtub market, which is projected to grow at a CAGR of 6.17% from 2024 to 2032. Kohler's dominance is also reflected in its brand consideration rates, with 20% of consumers considering the brand for their kitchen and bath needs. This consistent performance solidifies Kohler's position as one of the best producers for tubs and other bathroom fixtures.

American Standard

American Standard is a leading brand in the bathtub market, known for its high-quality and innovative products. The company is part of the global bathtub market, which was valued at USD 10.72 billion in 2023 and is projected to grow at a CAGR of 6.17% from 2024 to 2032. American Standard, along with other major players like TOTO LTD. and Kohler Co., dominates the market with a focus on luxury, sustainability, and technological advancements. The residential segment, which accounts for around 60% of the market share, drives much of the demand for American Standard's bathtubs, particularly those with modern materials like fiberglass and composites. These products are favored for their durability, ease of installation, and low maintenance. You can find more information about their offerings on their website.

Jacuzzi

Jacuzzi is a premier brand in the hot tub industry, renowned for its quality, innovation, and long-standing presence since its founding in 1915. The company is credited with major advances in hot tub technology, including the development of the first whirlpool tub in 1968. Jacuzzi's products are known for their luxurious features, such as full foam insulation, advanced control panels, and smart app controls. The brand dominates the market, with significant market share, and its products are popular globally, especially in the U.S., where it is a leader in the hot tub market. Explore their luxurious features on the official Jacuzzi website.

Toto

Toto, a leading global manufacturer of sanitary ware and bathroom accessories, is renowned for its high-quality and innovative bathtubs. In 2021, the fiberglass material segment, which Toto contributes to, accounted for almost 31.73% of the total bathtubs produced, highlighting the company's influence in modern material adoption. Toto's products are recognized for their durability, ease of installation, and low maintenance, aligning with consumer preferences. The company's net sales reached a decade-high of close to 702.3 billion Japanese yen in the business year ended March 31, 2024, demonstrating its strong market presence. Toto's commitment to technological innovations and environmental sustainability further solidifies its position as a top producer in the industry.

Duravit

Duravit is a leading manufacturer in the bathroom industry, renowned for its high-quality and innovative products, including tubs. In 2022, Duravit reported a 16% increase in sales, reaching a record EUR707 million, driven by successful new product launches and strong performance in segments like bathtubs and brassware. The company's global strategic plan has been instrumental in gaining market share, particularly in German-speaking areas and China. Duravit's commitment to sustainability is evident in its goal to become climate-neutral by 2045 and its exploration of green energy generation. As a key player in the bathtub market, Duravit continues to influence trends with its versatile and aesthetically appealing products.

Roca

Roca is a leading international brand in the design, production, and commercialization of high-quality bathroom solutions, including tubs. In 2023, Roca Group achieved a turnover of 2,057 million euros, with an EBITDA of 318 million euros, equivalent to 15% of revenues. The company has strengthened its position in the premium bathroom segment through strategic acquisitions, such as Madeli and Clarke in the USA, and Alape in Germany. Roca is committed to sustainability, aiming for net-zero emissions by 2045. With a strong focus on innovation, design, and sustainability, Roca remains at the forefront of the bathroom solutions market.

Maax

Maax, a leading bathware manufacturer, has significantly enhanced its market presence by launching bilingual websites for the U.S. and Canada, resulting in a 36% increase in traffic and improved product rankings, particularly for bathtubs. This digital transformation, facilitated by tools like Salsify and Kontent.ai, has streamlined multilingual product data and boosted customer engagement. Maax's strategy has set a new benchmark for customer-centric marketing in North America, enhancing regional relevance and client relationships. The company's focus on personalized messaging and localized user experiences has driven brand recognition and enriched customer interactions. This approach has contributed to Maax capturing a larger market share in the competitive bathtub market.

Ariel

Ariel is a leading brand in the walk-in tubs market, known for its high-quality and safety-focused products. The global walk-in tubs market, which Ariel is a part of, was valued at $369.65 million in 2022 and is expected to grow at a CAGR of 5.89% until 2028, reaching $521.14 million. Ariel, along with other key players like Kohler and American Standard, dominates the market with innovative features and robust market penetration. The brand's commitment to luxury and safety has driven significant demand, especially among elderly and disabled individuals. Ariel's products are characterized by their user-friendly design and advanced safety features, such as doors that open to prevent falls and slips.

Aquatic

Aquatic, a renowned brand in the bathtub market, is distinguished for its high-quality and versatile tubs, such as alcove, freestanding, and drop-in models. In 2023, the global bathtub market, which includes brands like Aquatic, was estimated at USD 9.89 billion and is projected to grow at a CAGR of 4.1% from 2024 to 2030. Aquatic's products are favored for their compact dimensions, easy installation, and cost-effectiveness, particularly in residential bathrooms. The brand's focus on aesthetic appeal and multifunctional designs aligns with the rising demand for contemporary bathroom upgrades, with 62% of homeowners prioritizing bathroom enhancements. As the Asia Pacific region is expected to witness the fastest CAGR of 5.2% in the bathtub market, Aquatic is well-positioned to capitalize on this growth.

Sterling

Sterling, a brand under Kohler Co., is renowned for producing high-quality tubs and showering products, particularly those made from Vikrell(r) material, which is known for its durability and ease of installation. In 2022, the acrylic segment, which includes Vikrell(r), held a 44.0% revenue share in the global bathtub market. Sterling's products are certified by the GREENGUARD Environmental Institute for low chemical emissions, ensuring a healthier environment. The brand's commitment to quality and innovation has made it a preferred choice among homeowners and professionals. With the recent expansion of Kohler's manufacturing facility in Casa Grande, Arizona, Sterling is set to increase its production capacity to meet the growing demand for its products.