When it comes to preserving cherished memories and enhancing the aesthetic of your home, choosing the right picture frame brand is essential. High-quality frames not only protect your photographs but also add a sophisticated touch to your decor. From classic wooden designs to sleek modern styles, there's a brand out there to suit every taste and budget. Below, we explore some of the best brands renowned for their craftsmanship and innovative designs.
Illustration of picture frame
Best brands of picture frame in 2025
Nielsen
Nixplay, often recognized for its digital picture frames, is a prominent brand known for its high-quality and innovative products. In 2023, Nixplay raised $15 million in a Series B funding round to expand its product range and global presence. The company operates in a market segment projected to reach $1.2 billion by 2030, with a CAGR of 1.2% from 2022 to 2030. Nixplay's products are lauded for their user-friendly interface and Wi-Fi connectivity, contributing significantly to the dominance of the plug-in segment, which captured over 58% of the market in 2023. The residential application segment, where Nixplay is a key player, accounted for over 70% of the market in 2023.
Umbra
Umbra is renowned as one of the best producers of picture frames, offering elegant and contemporary designs that enhance home decor. Their Prisma Frame Collection, for instance, features versatile brass wire frames that float images between glass, receiving high customer satisfaction with a 4.7/5 rating. Umbra's Exhibit Picture frame is another popular product, made of steel and available in various colors, allowing for flexible layout preferences. The brand's products are highly recommended for their modern style and durability, as evidenced by positive customer reviews. With a strong presence in the market, Umbra continues to innovate and meet the growing demand for personalized home decor.
Framebridge
Framebridge is a leading innovator in the picture framing industry, known for disrupting traditional custom framing with its affordable, high-quality, and convenient services. Since its inception, Framebridge has raised over $82 million through seven funding rounds and has attracted a significant customer base, with 40% of its customers under 35 years old and one-third being first-time custom framers. The company offers prices 50% to 70% lower than traditional retail framing stores and has experienced high customer repeat rates, with more than half of its customers returning within one year. Framebridge's user-friendly online and mobile app platforms allow customers to upload photos or mail in items using prepaid packaging, with frames handcrafted and shipped within three days. This innovative approach has made custom framing more accessible, especially among millennials.
West Elm
West Elm is a renowned brand for picture frames, offering a diverse range of modern, transitional, and vintage-inspired styles to complement any home decor. With 95% of their products designed in-house from their Brooklyn studios, West Elm ensures unique and exclusive collections. The brand is committed to sustainability, with 60% of their product sales supporting sustainability initiatives and $13.2M invested in small American-made businesses. West Elm's picture frames come in various materials, including metal, wood, acrylic, and marble, and are available in multiple sizes and finishes. Their commitment to ethical production and sustainable practices makes them a standout in the home decor industry. For more details on their offerings, check out their exclusive picture frame collections.
Pottery Barn
Pottery Barn is a renowned brand in the picture frame market, known for its high-quality and aesthetically appealing frames. The brand offers a wide range of frame types, including metal, wood, and unique materials like marble and mother-of-pearl, catering to various consumer preferences. With a strong presence in the North American market, which accounts for more than 38% of the global picture frame market revenue, Pottery Barn continues to expand its market share through its emphasis on home decor and personalized aesthetics. The global picture frame market, which was valued at USD 9.33 billion in 2023, is expected to grow at a CAGR of 5.00% until 2032, and brands like Pottery Barn are poised to benefit from this growth. Pottery Barn's diverse product line and commitment to quality make it a favorite among consumers looking to enhance their home decor.
Michael Aram
Michael Aram is renowned for producing exquisite picture frames that embody a unique blend of natural inspiration and meticulous craftsmanship. Each frame is handcrafted using techniques such as grinding, buffing, and polishing metals, ensuring no two pieces are identical. The brand's collections, like the Molten Frame and Black Orchid Frame, are praised for their timeless look and sculptural forms inspired by nature. With a strong customer satisfaction rate, as evidenced by a 4.8/5 rating from customer reviews, Michael Aram frames are highly regarded for their beauty and quality. These frames are available in various sizes, including 5" x 7" and 8" x 10", and often feature gold- or silver-tone hues.
Crate & Barrel
Crate & Barrel is renowned for its high-quality and stylish picture frames, catering to both household and commercial needs. The brand offers a diverse range of frames, including brushed brass and other elegant designs, which have been praised for their ability to elevate any space. While specific market share data for Crate & Barrel is not provided, the global photo frame market, which includes such brands, is expected to grow at a CAGR of 3.1% from 2024 to 2031, reaching a market size of USD 76.35 million by 2031. The increasing demand for home decor and smart devices also supports the growth of premium brands like Crate & Barrel. Household applications, which are a key segment for Crate & Barrel, held the highest market share in 2021.
Laura Ashley
Laura Ashley is renowned for its exquisite picture frames, reflecting the brand's 70-year heritage of beauty and design. Since its inception in 1953, Laura Ashley has evolved from handmade screen-printed textiles to a global lifestyle brand, including elegant picture frames that blend classic English romance with modern styles. The brand's attention to detail and quality has made it a favorite among consumers, with collaborations like the 2019 revival of iconic 70's and 80's fashion further enhancing its reputation. Laura Ashley's picture frames, such as the gold and glass designs, are highly regarded for their aesthetic appeal and craftsmanship. With a rich history and continuous innovation, Laura Ashley remains a top choice for those seeking high-quality picture frames.
Target
Target's Threshold brand is renowned for producing high-quality picture frames that combine sleek design with functional excellence. With a 4.8 out of 5-star rating from over 1141 reviews, these frames are praised for their modern style and durability. The black matte finish and slim frame border add a clean, contemporary look to any decor, while the glass window glazing protects photos from dust and damage. These frames are available in various sizes, including 14" x 18" matted to 8" x 10", 11" x 14" matted to 5" x 7", and 16" x 20" matted to 11" x 14", making them versatile for different photo sizes. The sawtooth back ensures easy hanging in either horizontal or vertical orientation. For more information, view the Thin Gallery Frame Black by Threshold on Target's website.
Restoration Hardware
Restoration Hardware (RH) is renowned for its exquisite and luxurious home furnishings, including high-quality picture frames that embody sophistication and style. Their products, such as the Pewter Heirloom Travel Picture Frame, are beautifully crafted with materials like pewter and feature a lustrous brushed finish, making them ideal for commemorating special moments. RH's attention to detail and ability to personalize items with initials, names, or dates enhance the value of their products. The company's strategy of transforming its retail footprint into architecturally inspiring Design Galleries has significantly elevated their brand image and driven sales. With a strong focus on marketing and customer experience, RH continues to appeal to affluent consumers, particularly those in their 30s and 40s.
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