Top Luxurious Bath Tub Brands to Transform Your Bathroom Oasis

Transform your bathroom into a personal oasis with a bathtub that blends style, comfort, and quality craftsmanship. In the vast world of bathroom fixtures, several brands stand out for their innovation, durability, and design. From luxurious freestanding tubs to custom-fit alcove options, these top contenders offer something for every taste and budget. To discover which brands made it to our list of best bathtubs, read on below.

Illustration of bath tub

Best brands of bath tub in 2025

Kohler

Kohler is a leading brand in the bath fixtures market, holding a significant 14.3% unit share and 16% dollar share in 2023. It maintains its position as the top brand, with a slight increase in dollar share from the previous year. Kohler's products, such as the LuxStone Shower System, are known for their cutting-edge design, modern comfort, and durability, offering a range of styles including freestanding, walk-in, and wall-fit options. The brand's commitment to quality and innovation is reflected in its high brand consideration rate of 20%. Kohler's products are also backed by a lifetime limited warranty, ensuring customer satisfaction and trust. To explore more of their innovative designs, visit Kohler's bathtubs collection.

American Standard

American Standard is a renowned brand in the bathtub market, known for its innovative and high-quality products that enhance safety, comfort, and independence, especially for seniors. With over 150 years of excellence, American Standard offers a diverse range of bathtubs, including walk-in, freestanding, and deep soaking models, featuring advanced technologies like the RevitaJet™ Hydrotherapy System and Quick Drain® technology. The brand's walk-in tubs are particularly popular for their ease of use and safety features, making them a preferred choice for home improvements. American Standard's commitment to quality is backed by a lifetime warranty on both the bath and installation, including labor. The brand's products contribute significantly to the growing bathtub market, which is expected to reach USD 18.22 billion by 2032, with North America holding a substantial market share. For more information, visit the American Standard bathtub selection.

TOTO

TOTO LTD. is a leading player in the global bathtub market, renowned for its high-quality and innovative bathroom products. The company's offerings, including alcove, freestanding, and drop-in bathtubs, are highly preferred for their functionality, aesthetic appeal, and durability. In 2023, the alcove bathtubs segment, in which TOTO holds a dominating position, secured the largest market share of 37.5%. TOTO's strong presence in key markets such as North America, Europe, and Asia Pacific significantly enhances the company's market influence. The global bathtub market, where TOTO stands as a major entity, is projected to grow at a CAGR of 4.1% from 2024 to 2030. You can explore more about their products through their official website.

Jacuzzi

Jacuzzi is a renowned brand in the bathtub market, known for its high-quality and innovative products. The company offers a variety of bathtub collections, including freestanding, skirted, drop-in, and soaking baths, each featuring advanced hydrotherapy and air jet technologies. Jacuzzi's products are highly preferred for their ergonomic designs and luxurious bathing experiences, contributing to the brand's strong presence in the market. For instance, the global bathtub market, which includes brands like Jacuzzi, is projected to grow at a CAGR of 4.1% from 2024 to 2030, with the square segment expected to register a CAGR of 5.9% during the same period. Jacuzzi's commitment to excellence and customer satisfaction has made it a trusted choice among consumers.

Duravit

Duravit is a leading producer of high-quality bathtubs, having reported a remarkable 16% increase in sales to EUR707 million in 2022, driven by strong performance in product ranges such as the Duravit No.1 series. The company's adept global strategic plan and successful local production, supply, and procurement have significantly contributed to its growth. Duravit's bathtub offerings, including the D-Code range, boast elegant designs and excellent value, catering to various bathroom needs. With an aim to achieve climate neutrality by 2045, Duravit has also experienced significant growth in regions like China, even amidst challenging conditions. The brand's commitment to design, quality, and sustainability clearly positions it as a top choice in the competitive bathtub market.

Aquatica

Aquatica is a leading manufacturer of luxury hydrotherapy systems, everyday bathtubs, and accessible bathing solutions, boasting over 50 years of dedication to making bathing a comfortable and enjoyable experience. The company's products are renowned for their exceptional quality, offering a diverse range of sizes, styles, and features such as hydrotherapy, air jets, and other premium elements. Aquatica's commitment to excellence is underscored by its contribution to the growing bathtub market, which is projected to reach $18.22 billion by 2032, driven by increasing demand for luxury and spa-like bathroom experiences. The company's products are made in the USA, supporting the local economy and adhering to eco-friendly practices. Aquatica's accessible products are also code compliant with ADA/ANSI standards, catering to a wide range of customer needs.

Victoria + Albert

Victoria + Albert is a renowned British brand, established in 1996, that has garnered a worldwide reputation for crafting exquisite freestanding baths and basins. Known for their innovative use of QUARRYCAST™, a unique material made from finely ground Volcanic Limestone™ mixed with resin, their products are strong, durable, easy to clean, and warm to the touch, backed by a 25-year guarantee. The brand's Seros collection, a collaboration with British sculptor Sophie-Elizabeth Thompson, embodies the energy and movement of water through organic forms. With production facilities in South Africa and a global presence, Victoria + Albert continues to be at the forefront of international luxury bath design. Their products are showcased in various showrooms, including the Design Centre at Chelsea Harbour. For more information on their offerings, visit the Victoria + Albert website.

MTI Baths

MTI Baths is a renowned leader in the luxury bathing industry, celebrated for its innovative designs, high-quality products, and exceptional customer service. Since its establishment in the 1980s, MTI has pioneered the development of engineered stone, solid surface, and acrylic hydrotherapy bathtubs in the US. The company offers over 260 models of bathtubs and numerous customizations, and it was the first to introduce a lifetime warranty in 2003. With over 160 design awards and a strong presence in prominent decorative plumbing showrooms, MTI Baths continues to set industry standards. As part of The Engineered Stone Group since 2022, MTI Baths benefits from additional resources and global expertise. For more information, visit their website: MTI Baths.

Woodbridge

Woodbridge is a renowned brand in the bathtub market, known for its high-quality and versatile bathroom products since 2005. They offer a wide range of bathtubs, including freestanding, whirlpool, and air tubs, made from premium materials like 100% high gloss white LUCITE acrylic reinforced with ASHLAND resin and fiberglass. Their products are certified to UL1795 and comply with various industry standards, ensuring durability and performance. Woodbridge's commitment to customer satisfaction is evident through their US-based customer service and support team, as well as their comprehensive warranty and return policies. With a strong focus on aesthetic appeal and functionality, Woodbridge aligns with the growing trend of home renovations and the increasing demand for modern bathroom designs.

Ove Decors

Ove Decors is a leading brand in the bath products market, renowned for its high-end design and innovative solutions. Since its launch in 2004, the company has achieved significant milestones, including selling over 100,000 bathroom vanities by 2009 and becoming a market leader with one shower sold every nine minutes in North America by 2016. Ove Decors offers a wide range of stylish and durable products, such as freestanding bathtubs made from acrylic reinforced with fiberglass, ensuring they are light, strong, and fade-resistant. Their products are available at major retailers like Costco, The Home Depot, and Amazon. The company's commitment to delivering affordable, high-quality bath, lighting, and outdoor furniture has solidified its position in the industry. For more insights about their journey and product line, visit their official website.