Creating a comfortable and restful sleep environment is essential, and choosing the right bed linen plays a pivotal role in achieving that. Among the multitude of brands available, some have distinguished themselves for their quality, comfort, and style. Whether you're drawn to classic cotton, luxurious silk, or eco-friendly bamboo, the array of options can cater to every preference. Curious to learn about the top brands that stand out in bed linen offerings? Discover our curated list of the best brands below.
Illustration of bed linen
Best brands of bed linen in 2025
Brooklinen
Brooklinen is a leading brand in the bed linen market, renowned for its modern and luxurious products that blend comfort and style. Founded on Kickstarter in 2014 by Vicki and Rich Fulop, Brooklinen has gained significant recognition for its high-quality sheets and other bedding essentials. The brand stands out with a revenue of $10,804,655, a conversion rate of 3.00-3.50%, and an average order value (AOV) of $250-$275, positioning it as a leader in the industry. Brooklinen's products are known for their crisp and cool texture, making them a favorite among consumers seeking a premium sleep experience. The brand's commitment to direct-to-consumer sales and fair pricing has contributed to its success.
Parachute
Parachute is a leading brand in the premium bedding market, recognized for its high-quality products made from 100% long-staple Egyptian cotton and European flax. With a brand awareness of 75% in its target demographic, Parachute has received numerous awards, including the 2022 Best Bedding award by Good Housekeeping. The company's revenue grew by 58% year-over-year to $150 million in 2021, and it is expected to continue growing at a CAGR of 5.60% from 2024 to 2029. Parachute's strong social media presence, with over 500,000 Instagram followers and a 3% engagement rate, has driven a 25% increase in sales. The brand's commitment to quality and sustainability is further highlighted by its Oeko-Tex certification.
Boll & Branch
Boll & Branch is renowned for its high-quality, eco-friendly bed linens, featuring organic cotton and various eco-certifications, including Fair Trade. The brand, founded in 2014, generates over $200 million in annual revenue and is known for its direct sourcing from cotton growers, enhancing its margin profile. Boll & Branch sheets are praised for their softness, breathability, and durability, with customers reporting improved sleep quality. The company has expanded its presence through online sales and retail stores, including partnerships with Nordstrom and Bloomingdale's. With a focus on long-term growth and community engagement, Boll & Branch continues to build a strong market presence. For more details, visit their official website.
Snowe
Snowe stands out as a premium producer of bed linen, particularly noted for its innovative approach to softening linen sheets through an eco-friendly air-whipping process, making them exceptionally soft and breathable from the outset. Their 100% cotton sheets, woven in a percale pattern, are highly praised for their crisp, lightweight fabric and excellent temperature regulation. The brand's attention to detail, such as designing sheets to be slightly oversized to fit any mattress, and their robust quality control, ensure a durable and comfortable sleeping experience. With a 90-day risk-free trial, customers can test the durability and comfort of Snowe's sheets. Snowe's commitment to quality and innovation has earned them nearly universal positive reviews. For detailed insights, explore the Snowe Sheets Review.
Saatva
Saatva is a pioneering direct-to-consumer mattress brand that has distinguished itself through its luxury products and innovative business model. Founded in 2010, Saatva achieved $415 million in sales in 2021, with a 53% sales increase during the pandemic years. The company is known for its traditional, non-compressed mattresses delivered through a network of 159 distribution centers and 19 factories. Saatva offers a 365-night home trial and lifetime warranty, along with free delivery and setup. It has expanded its retail footprint with showrooms in major cities and plans to open more in the coming years. For more details about their offerings, visit their official website: Saatva's official website.
Frette
Frette, a luxury linens and home furnishings brand established in 1860, is renowned for its masterfully-crafted products, employing the finest fibers and skilled artisans. With an estimated annual revenue of $135.9 million and 433 employees, Frette has experienced a 6% growth in employee count and a remarkable 40% revenue increase in 2021 compared to 2020. The brand operates over 100 boutiques worldwide and retails online, with more than 80% of its sales coming from overseas markets. Frette's products are found in prestigious hotels and discerning private homes, yachts, and jets. The company achieved a historic high turnover of 100 million euros in 2021, with an EBITDA of 13%.
Sferra
SFERRA is a renowned brand in the luxury bedding industry, celebrated for its more than 130 years of fine craftsmanship and innovation. The company introduced the first 1,020-thread-count linens in 2001 and is known for sourcing the world's choicest natural fibers, including the exclusive Giza 45 Egyptian cotton. SFERRA's products, such as their Giza 45 collection, offer rich softness and subtle sheen, redefining luxury in the bedding market. The brand's commitment to quality and elegance has made it a staple in the industry, with a legacy that includes bespoke services and high-end table linens. SFERRA continues to lead in the luxury bedding segment, contributing to the global market growth driven by consumer demand for premium materials.
Crate & Barrel
Crate & Barrel is a renowned destination for high-quality bed linen, offering a wide range of contemporary and modern designs that cater to various tastes. Founded in 1962 by Gordon and Carole Segal, the brand has evolved to include exclusive products from over 100 artists and designers worldwide. With up to 60% off in their bedding and bath sales, customers can update their home textiles without breaking the bank. Crate & Barrel's commitment to sustainability is evident in their FSC-certified packaging and energy-efficient practices, such as using 100% LED bulbs. The brand's extensive collection includes linen bedding, duvet covers, and more, making it a top choice for those seeking stylish and durable bed linens.
Pottery Barn
Pottery Barn is renowned for its high-quality bed linens, offering a diverse range of materials and weaves to cater to various preferences. Their sheet sets, such as the Organic Percale, Belgian Flax Linen, Tencel, and Essential Sateen, are made from premium materials like GOTS-certified organic cotton, high-quality flax, and Tencel lyocell, ensuring breathability, durability, and comfort. In 2021, Pottery Barn's revenue was $3.121 billion, reflecting its strong market presence in the home furnishings industry. The brand's attention to detail in materials and construction makes its bedding sets stand out, with features like a 400-thread-count percale weave and hypoallergenic linen. With a wide array of sizes and color options, Pottery Barn's bedding is a popular choice among consumers. For more detailed insights, check out the Pottery Barn sheets review.
RH
Restoration Hardware is renowned for its high-quality bed linens, particularly its Italian Heritage Washed Linen Sheet Sets, which offer hotel-worthy softness and durability, although they come at a premium price of $625 for a King set. The company's retail operations generate significant revenue, with a 21% growth in retail sales from the third quarter of 2011 to 2012, and they achieve high sales per square foot, exceeding $282.
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