Top Bedding Brands to Elevate Your Sleep Experience

Choosing the perfect bedding set is essential for a good night's sleep, and with countless options available, it's important to be informed about the best brands. From luxurious high-thread-count sheets to sustainable and eco-friendly materials, the market offers a wide array of choices to suit every taste and budget. Leading brands such as Brooklinen, Parachute, and Boll & Branch are renowned for their premium quality and comfort, ensuring you get the most restful slumber possible. If you're looking to upgrade your bedding essentials, explore the detailed list below for top recommendations and features of each brand.

Illustration of bedding set

Best brands of bedding set in 2025

Brooklinen

Brooklinen is a leading direct-to-consumer bedding brand, renowned for its high-quality, luxurious bed linens and bedroom essentials. Founded in 2014 by Rich and Vicki Fulop, the company has experienced rapid growth, with revenue almost quadrupling from $500,000 in its first year to $2.3 million in 2015 and projecting $15 million in subsequent years. Brooklinen's success is attributed to its direct-to-consumer model, which eliminates middlemen and offers products at affordable prices, and its effective marketing strategies, including word-of-mouth referrals and social media campaigns. The brand boasts a high average order value of $250-$275 and a conversion rate of 3.00-3.50%, outperforming many of its competitors. Brooklinen is also expanding its physical presence, aiming to open 30 brick-and-mortar stores by the end of 2024.

Parachute

Parachute Home is a leading brand in the premium bedding market, known for its high-quality and comfortably designed products. The company, founded by Ariel Kaye in 2014, saw significant growth during the COVID-19 pandemic, with sales reaching around $150 million in 2021. Parachute Home is recognized for its strong brand recognition, with a reported brand awareness of 75% in its target demographic, and it has received awards such as the 2022 Best Bedding award by Good Housekeeping. The brand offers over 30 different bedding products, including items made from sustainable materials like 100% organic cotton and linen, and enjoys strong profit margins, with a gross margin of around 60% for its bedding essentials. As of 2022, revenue from bedding products accounted for approximately $100 million, with a consistent demand for basic bedding essentials driving steady growth.

Boll & Branch

Boll & Branch is a renowned brand in the bedding industry, celebrated for its high-quality, ethically sourced products. Since its founding in 2014, the company has expanded its offerings to include a range of bedding sets, furniture, and even a premium mattress. Boll & Branch sheets are crafted from organic cotton and hold prestigious certifications such as GOTS, OEKO-TEX, and Fair Trade, ensuring both comfort and sustainability. The brand's Signature collection, with its 300-thread count and sateen weave, is particularly popular for its soft, light feel. Boll & Branch is set to double its retail locations in 2024, further solidifying its presence in the market. For a detailed review of their sheets, visit the Sleep Foundation's overview.

Frette

Frette, established in 1860, is a renowned producer of luxury bedding sets, known for its masterfully-crafted linens and home furnishings of unparalleled quality. With an estimated annual revenue of $135.9 million and a workforce of 433 employees, Frette has solidified its position as a leader in the luxury bedding market, which is expected to grow at a CAGR of 3.38% from 2023 to 2030. Frette's products are found in prestigious hotels and private homes worldwide, and the company operates over 100 boutiques globally. Their luxury sheet sets, made from high-quality materials like cotton sateen and linen, offer exceptional comfort and durability. Frette's commitment to craftsmanship and innovation has made it a staple in the luxury bedding industry.

Saatva

Saatva is a pioneering direct-to-consumer mattress brand that has distinguished itself through its luxury innerspring mattresses, free delivery, and in-home set-up, setting it apart from competitors who rely on the "mattress-in-a-box" model. Founded in 2010, Saatva achieved $415 million in sales in 2021, with a 53% sales jump during the pandemic years. The company is known for its data-driven and cost-disciplined growth strategy, which has enabled it to remain profitable from its first year. Saatva's products are made to order in 19 factories and delivered through 159 distribution centers, ensuring a traditional, high-end mattress experience. The brand is expanding its retail footprint with new stores opening in major cities across the U.S. For more details, visit their official website.

Snowe

Snowe is a renowned brand in the home goods market, particularly celebrated for its high-quality bedding sets. Founded in 2015 by UPenn graduates Rachel Cohen and Andres Modak, Snowe is often referred to as the "Everlane of home goods" due to its focus on thoughtful design, enduring quality, and affordability. The company's linen sheets, made from flax using an eco-friendly air-whipping process, have garnered universal acclaim for their softness and breathability. With annual revenue of $4 million and a strong presence in the market, Snowe continues to innovate and meet consumer demands for luxurious yet accessible home essentials. Its products have been featured in prominent publications such as The New York Times, Fast Company, and Vogue. Explore their offerings and learn more about their high-quality bedding sets.

Pottery Barn

Pottery Barn is a leading brand in the home furnishings industry, particularly renowned for its high-quality bedding sets. In 2021, the company held a market share of 3.2% in the U.S. furniture and homeware market, generating approximately $25.9 billion in revenue. Their bedding sets, such as the Organic Percale Sheet Set, are made from GOTS-certified organic cotton and feature a 400 thread count, ensuring breathability and durability. Pottery Barn's products are known for meeting strict quality standards, including the okek certification, which ensures the absence of harmful substances. The brand's commitment to quality and sustainability makes it a preferred choice for consumers seeking premium bedding.

Casper

Casper, launched in 2014, quickly disrupted the mattress industry with its innovative foam mattress products and effective content marketing strategy, achieving a $1.1 billion valuation by 2019. The company sold around 511,372 mattresses directly to consumers and 163,324 through retail partnerships in 2020, with a strong brand equity reflected in its 31% aided awareness and 80% net positive brand sentiment. Despite facing challenges, Casper remains a leader in the mattress market, which is expected to grow to $18.47 billion by 2024. Casper's products are known for their quality, with an average order value of $750, although the company faces significant advertising and production costs. Casper's expansion into retail partnerships and the "sleep economy" with products like Casper Glow has been a strategic move to enhance its market presence.

The Company Store

The Company Store is renowned for producing high-quality bedding sets, offering a wide range of materials such as luxurious sateen, crisp percale, and organic cotton, as well as eco-friendly options like TENCEL(tm) and bamboo/cotton blends. Their bedding collections, including the Legends Luxury(tm) and Company Cotton(tm) collections, are celebrated for their exceptional softness, breathability, and lasting quality. The company sources materials from diverse artisans and manufacturers worldwide, ensuring premium-grade quality. Their sheets are available in various sizes, including Twin, Twin XL, Full, Queen, and King, and they offer deep pocket sheets for mattresses over 16 inches deep. With a focus on sustainability and comfort, The Company Store's bedding sets are a top choice for those seeking luxurious and practical bedding solutions.

West Elm

West Elm is renowned for producing high-quality bedding sets, with a focus on sustainability and comfort. Their Tencel lyocell sheets, for instance, have outperformed numerous other sets in tests, offering a great balance between softness and crispness, and are ideal for those seeking affordability without compromising on comfort. The brand is committed to ethical production, with 60% of their product sales supporting sustainability initiatives, and they have invested significantly in local and artisan communities. West Elm's bedding sets are also known for their durability, with many sets receiving high ratings for pill-resistance and fabric strength. Additionally, 100% of their all-cotton bedding is sustainably sourced, including organic options.