Top Educational Toy Brands: Sparking Curiosity and Fun

In today's rapidly evolving educational landscape, selecting the right toys for children's cognitive development is more important than ever. Educational toys serve as essential tools that can enhance learning while stimulating creativity and critical thinking skills in young minds. With a plethora of options available, choosing the best brands can make a significant difference in the overall learning experience. Interested in discovering which brands stand out in this space? Continue reading below to find a curated list of top recommendations for educational toys.

Illustration of educational toys

Best brands of educational toys in 2025

LEGO

LEGO is renowned as one of the best producers of educational toys, driving significant growth with a 13% revenue increase to DKK 31.0 billion in the first half of 2024, outperforming the toy industry with a 14% rise in consumer sales. The LEGO Class Blocks market is expected to expand at a CAGR of 5.10% from 2023 to 2030, driven by the integration of technology in educational settings and a growing emphasis on STEM initiatives. North America dominates the market with over 40% of global revenue, while Europe is the fastest-growing region with a CAGR of 4.2%. LEGO's strategic shift to target adults has also contributed to its success, with a 27% increase in revenue in 2021 and the introduction of adult-oriented sets that offer complex builds and collectible value. This multifaceted approach has solidified LEGO's position as a leader in educational and creative toys. For more information on their offerings, visit the official LEGO website.

Melissa & Doug

Melissa & Doug is a prominent brand in the educational toys market, known for its high-quality and engaging products that foster cognitive development and motor skills in children. In 2023, the U.S. educational toys market, where Melissa & Doug is a key player, was valued at USD 12.19 billion and is projected to grow at a CAGR of 10.8% from 2024 to 2030. The brand contributes to the market's dominance, with North America holding a 38.18% market share in the global educational toys market. Building and construction sets, a segment where Melissa & Doug excels, dominated the U.S. market with a 30.8% share in 2023. The brand's products are favored for their ability to enhance spatial awareness and physical world understanding. For more details, visit Melissa & Doug's official website.

LeapFrog

LeapFrog is a leading brand in the educational toys market, renowned for its innovative and engaging products. In 2000, the company experienced a remarkable 130% growth in sales, reaching nearly $180 million, making it the fastest-growing company in the toy industry that year. The LeapPad, one of its flagship products, became the #1 seller in December 2000, surpassing popular toys like Barbie and the Razor Scooter, and was also voted the People's Choice Award for Product of the Year. LeapFrog's products, such as the LeapPad Learning Center, have been praised for bringing real paper books to life and providing interactive learning experiences. The company continues to innovate, releasing eco-friendly learning toys in 2022, such as the Interactive Learning Easel and the Wooden AlphaPup. For more information, visit LeapFrog's official website.

Fisher-Price

Fisher-Price is a leading brand in the educational toys market, primarily targeting children aged 0-5 years and holding around 35% of the market share in North America and 25% in Europe for the infant, toddler, and preschool segment. The brand is known for incorporating educational elements into its toys, supporting early learning and enhancing developmental skills. Fisher-Price products are designed to promote cognitive, physical, and emotional growth, making them a trusted choice among parents. In 2023, Fisher-Price contributed to Mattel's significant market presence, with the company's infant, toddler, and preschool segment generating $1,000.80 million in revenue. By focusing on safety, education, and entertainment, Fisher-Price maintains a strong position in the global toy market. Learn more about their offerings on the official Mattel website.

VTech

VTech, a renowned leader in the educational toys market, is celebrated for its innovative and high-quality electronic learning products. Founded in 1976, VTech boasts a rich history of developing award-winning products, including the prestigious Toy of the Year (TOTY) Award winners. The company retained its leadership in electronic learning toys in the US and Canada, despite a 15.2% decline in ELPs revenue in North America in 2023, which was USD 471.4 million. VTech's products are available in 28 different languages worldwide, with over 100 new products introduced annually. The company's commitment to innovation and educational value has made it a trusted brand globally.

Learning Resources

Learning Resources, a leading producer of educational toys, is renowned for its engaging and interactive products that promote learning and development in children. The global educational toys market, which includes esteemed brands like Learning Resources, is poised for significant growth, with a projected market size of USD 146.7 billion by 2033, driven by a CAGR of 9.5% from 2024 to 2033. In 2023, the market was valued at approximately USD 59.2 billion, with North America commanding over 36.5% of the market share. Educational toys, particularly those crafted by Learning Resources, find immense popularity in the below 4 years age segment, capturing more than 54.8% of the market share in 2023. These toys encompass a vast array of subjects, including science, math, and critical problem-solving skills.

Ravensburger

Ravensburger is a leading brand in the educational toys market, particularly renowned for its high-quality games, puzzles, and arts & crafts products. In 2023, the global educational toys market, where Ravensburger is a key player, was valued at USD 59.2 billion and is expected to grow at a CAGR of 9.5% until 2033, reaching USD 146.7 billion. Ravensburger's products, such as jigsaw puzzles, are highly regarded for their durability and detail, making them a favorite among consumers. The brand is part of the Ravensburger Group, which also includes other notable brands like BRIO and ThinkFun, contributing to its diverse and growing market presence. Ravensburger's dominance in the market is further highlighted by its strong presence in offline stores, which held over 64.4% of the market share in 2023. Explore more about their innovative products and brands.

Playskool

Playskool, a renowned brand under Hasbro, is a leading producer of educational toys, known for its engaging and interactive products that promote learning and development in children. The brand's toys, such as those focused on motor skills and problem-solving, align with the growing demand in the educational toys market, which is expected to reach USD 146.7 billion by 2033 with a CAGR of 9.5% from 2024 to 2033. Playskool's products cater to various age groups, including the dominant 'Below 4 Years' segment, which captured over 54.8% of the market share in 2023. The brand's commitment to safety and educational value is reflected in its wide range of toys that enhance skills such as hand-eye coordination, shape identification, and color recognition. As part of the broader educational toys market, Playskool continues to be a significant player, particularly in regions like North America, which held over 36.5% of the market share in 2023. For more information, explore the Playskool brand under Hasbro.

Hape

Hape is renowned as one of the best producers of educational toys, committed to creating safe and high-quality products made from sustainably sourced materials like bamboo. Their toys undergo rigorous safety testing to meet or exceed international standards, using non-toxic, water-based paints and finishes. Hape's dedication to educational value aligns with the growing demand for such toys, as the global educational toys market is expected to reach USD 146.7 billion by 2033, growing at a CAGR of 9.5% from 2024 to 2033. In 2023, the motor skills toys segment, which Hape contributes to, held over 27.1% of the market share. Hape's products cater to various age groups, including the dominant below 4 years segment, which captured more than 54.8% of the market share in 2023.

SmartLab Toys

SmartLab Toys is a renowned brand in the educational toys market, known for its innovative and engaging products that combine entertainment with skill development. The brand is part of the broader smart toys market, which is expected to grow significantly, with the global smart toys market projected to reach USD 72 billion by 2034, growing at a CAGR of 14.4% from 2025 to 2034. SmartLab Toys focuses on STEM learning, offering products that enhance critical thinking, problem-solving, and creativity, particularly popular among school-age children who constitute around 47% of the smart toys market share. Their toys often integrate apps and touchscreens, blending screen time with education, and are favored by parents for their ability to teach empathy, emotions, and social skills through interactive play. The brand's commitment to educational value aligns with the growing demand for educational toys, such as building and construction sets, which dominated the U.S. educational toys market with a 30.9% share in 2023.