Top Area Rug Brands for Stylish Comfort

When it comes to enhancing the aesthetics of your home, an elegantly chosen area rug can make all the difference. Area rugs not only add a splash of color and texture but also provide comfort and warmth to any space. In this article, we explore some of the top brands known for their high-quality, stylish, and durable area rugs that suit a variety of tastes and budgets. Ready to transform your living space? Discover the best brands for area rugs below.

Illustration of area rugs

Best brands of area rugs in 2025

Safavieh

Safavieh is a prominent player in the area rugs market, known for its high-quality products and significant market presence. The company generates over $500 million in annual revenue and is part of a fragmented market that is expected to grow by USD 3.79 billion from 2024 to 2028, with a CAGR of almost 3.68%. Safavieh's products are certified safe by OEKO-TEX standards, ensuring they are safe for children and pets. The company offers a wide range of rugs, including machine-made, handmade, and hand-tufted options, and its products are available through various retail partners and its own website. North America, where Safavieh is headquartered, contributes significantly to the global area rugs market, holding around 37% of the market share.

Loloi

Loloi Rugs is a leading textile brand renowned for its high-quality area rugs, pillows, and throws, catering to various design styles such as farmhouse, coastal, modern, and traditional. Since its inception in 2004, Loloi has expanded significantly, employing hundreds of employees and operating multiple distribution facilities. The company offers a wide range of products, from budget-friendly power-loomed rugs to heirloom-quality handmade rugs, utilizing various fiber types including wool, jute, and polyester. Loloi has earned the ARTS Award for "Best Rug Manufacturer" multiple times, including in 2010, 2011, 2015, 2016, 2018, and 2023. Their products are available through numerous online retailers and furniture stores, reflecting their strong market presence. For more details, visit Loloi Rugs' official website.

Nourison

Nourison is a leading and diversified producer and importer of handmade area rugs, recognized for its vast variety and consistently innovative quality. Established in the 1980s, Nourison has built a reputation over more than 30 years, offering over 4,500 distinct styles in area rugs and shipping more than 95% of orders within 48 hours. The company is known for its signature collections, including luxurious handmade rugs and prestigious designer lines, as well as its commitment to maintaining an outstanding in-stock position. Nourison has also expanded into home furnishings, introducing new categories and collections such as the Brushstrokes and Iliana series. Its products cater to both residential and commercial spaces, making it a key player in the global area rugs market.

Surya

Surya is a renowned brand in the home furnishings industry, particularly esteemed for its high-quality area rugs. With annual revenues ranging from $100 to $500 million, Surya has established itself as a significant player, employing between 100 to 500 employees. The company's rugs are crafted from the finest materials, including natural fibers like bamboo silk and linen, and are often handmade by skilled artisans, ensuring strength and durability. Surya's products may exhibit slight variations in design, color, and size, but these are not considered defects, reflecting the natural uniqueness of handmade pieces. The company has recently expanded its product portfolio through strategic acquisitions, such as the purchase of RST Brands, to enhance its offerings in the outdoor furnishings segment.

Ruggable

Ruggable is a pioneering brand in the area rug industry, known for its innovative machine-washable rugs that have transformed the home decor market. Founded by Jeneva Bell in 2010, Ruggable introduced a two-piece rug system that includes a detachable, machine-washable rug cover and a non-slip rug pad, making maintenance effortless. The brand has seen significant growth, with online sales revenue reaching $23 million in October 2024 and a strong online presence with 4.6 million total visits to their website. Ruggable's products are popular for their affordability, durability, and wide range of designs, catering to busy households and pet owners. The brand also emphasizes sustainability, using recycled materials for their rug pads and partnering with OneTreePlanted.

Mohawk Home

Mohawk Home is a leading producer of area rugs, known for its high-quality, sustainable, and durable products. The brand, part of Mohawk Industries, holds a significant market share in the global area rugs market, with the North America market alone accounting for around 38% of the global share in 2023. Mohawk Home's area rugs are popular for their aesthetic appeal and functionality, contributing to the brand's strong presence in both residential and commercial markets. The company's acquisition of Fabrica International in 2022 further strengthened its position, valued at USD 715 million. Mohawk Home's products are favored for their eco-friendly materials and diverse design options. For more information, visit their official website.

Jaipur Living

Jaipur Living is a renowned global rug and textile furnishings company, celebrated for its innovative designs and exceptional craftsmanship. The brand partners with talented designers and artisans worldwide, introducing new collections regularly, such as the 19 new area rug collections launched at the High Point Market in 2017, which included hand-knot, tufted, machine-made, and flat-woven constructions. Jaipur Living has also been recognized with several awards, including the 2019 ICFA Design Excellence Award for its Indie Collection Farra rug. The company is committed to sustainability and community empowerment, reflecting its core promise to create meaningful and eye-catching designs. With a strong presence in the market, Jaipur Living continues to innovate, as seen in its recent collaborations and product launches. For more information, visit their official website.

West Elm

West Elm is renowned for its high-quality and stylish area rugs, offering a diverse range of styles, including solid and neutral looks, shag rug styles, natural fiber rugs, prints and patterns, and distressed area rugs. Their rugs are designed to enhance any room, from living rooms to outdoor spaces, and are made from materials such as wool, cotton, and recycled materials. West Elm's collaboration with Shaw Contract ensures durability and sustainability, making their rugs suitable for both residential and commercial environments. The brand also offers significant discounts during their rug sales, featuring exclusive savings on best-selling styles. With a focus on modern and contemporary designs, West Elm's rugs are a popular choice for those looking to elevate their home's aesthetic.

Dash & Albert

Dash & Albert, founded in 2004 by designer Annie Selke, is a renowned brand for high-quality, stylish area rugs, offering a wide range of designs from neutral to playful patterns. Their rugs are made from various materials, including natural fibers like jute, sisal, and wool, ensuring durability and aesthetic appeal. The brand is known for its casual sophistication, making it a favorite for home decor enthusiasts. Dash & Albert rugs are available in various sizes and can be customized to fit specific needs. With a focus on quality and design, Dash & Albert continues to be a top choice for those seeking elegant and functional floor coverings.

Pottery Barn

Pottery Barn is renowned for its diverse and stylish area rug selection, offering high-quality options such as their woven rugs from Afghanistan, which support local women and education. These rugs are made from strong and durable wool, a superior fiber for rugs. However, it's important to note that their tufted rugs, particularly those from India, have been criticized for issues like strong odors from latex and excessive shedding. Despite these challenges, Pottery Barn's 8x10 wool rugs are often praised for their value, priced between $500 to $700, which is competitive compared to other high-quality rug options. For those seeking a polished and put-together style, Pottery Barn's rugs can be a great choice when carefully selected.