Top Rug Brands That Transform Spaces with Style

Exploring the world of home decor, one aspect that often significantly enhances the ambiance of a room is a well-chosen rug. When it comes to selecting the perfect rug, quality and design play crucial roles, and there are numerous reputable brands that cater to various styles and budgets. Brands such as Safavieh are known for their timeless patterns and durable materials, while Dash & Albert offer vibrant, trendy designs. To discover more about these leading brands and find a rug that perfectly suits your taste and needs, read on below.

Illustration of rugs

Best brands of rugs in 2025

Safavieh

Safavieh is a renowned leader in the rug and home furnishings industry, boasting over 100 years of experience in crafting high-quality, luxurious area rugs. Since its inception in 1914, the company has evolved from an artisan family business to a global corporation with sophisticated manufacturing and distribution operations across three continents. Safavieh is known for its commitment to quality, craftsmanship, and style, offering over 3,000 programmed designs in various sizes and color schemes. The company has collaborated with prominent designers such as Martha Stewart, Ralph Lauren, and Thomas O'Brien, and has received numerous industry accolades, including the America's Magnificent Carpets Awards. With annual revenues exceeding $500 million, Safavieh continues to innovate while preserving centuries-old traditions in rug weaving. For more details about their journey and offerings, visit Safavieh's official website.

Ruggable

Ruggable is a leading brand in the rug industry, renowned for its innovative 2-Piece Rug System that allows for easy washing in a home washing machine, making it ideal for young families, pet owners, and busy individuals. The brand has seen significant growth, with a notable increase in conversions by 25% and a seven-fold increase in click-through rates (CTRs) after transitioning to a headless tech stack. Ruggable offers a vast array of designs, sizes, and textures, with over a thousand styles available, and its products are known for their affordability, style, and sustainability, including the use of recycled materials for rug pads. The company's strong online presence is highlighted by its high revenue of $23,002,058 and 87,507 transactions, along with 3,634,254 sessions on its website. Ruggable's commitment to sustainability and customer satisfaction has made it a preferred choice for those seeking high-quality, washable rugs.

Loloi

Loloi is a renowned rug manufacturer, known for its high-quality and diverse range of products. The company has been in the industry for decades and has gained significant brand recognition through collaborations with major interior designers and influencers, such as Chris Loves Julia, Amber Interiors, and Magnolia Home. Loloi offers rugs at various price points, including both handmade and machine-made options, with a focus on using natural fibers like wool and jute, as well as eco-friendly certifications like Goodweave and Oeko-Tex. Their rugs are popular for their durability, style, and affordability, making them a favorite among consumers. Loloi's products are widely available through online retailers like Wayfair, Rugs Direct, and Amazon. For more insights into the area rug industry and Loloi's latest endeavors, check out the Area Rug Business Report.

West Elm

West Elm is renowned for its high-quality and stylish rugs, offering a wide variety of designs, materials, and sizes to suit every space and budget. With a strong presence in the home furnishings market, West Elm generates significant revenue, such as $88,475,117 from 225,322 transactions, and maintains a conversion rate of 2.00-2.50%. Their rugs, including area rugs, runners, and outdoor rugs, are made from materials like wool, cotton, and recycled materials, ensuring both durability and aesthetic appeal. Despite some inconsistencies in product quality and customer service, 68% of reviewers recommend West Elm to friends, highlighting the brand's overall appeal. West Elm's rug sale features exceptional deals on best-selling styles, making it an attractive option for those looking to enhance their home decor.

Dash & Albert

Dash & Albert, founded in 2004 by Annie Selke, is a renowned brand for high-quality rugs, offering a diverse range of styles from woven cotton stripes to hand-knotted micro hooked wool and eco-friendly performance fiber made from recycled plastic bottles. Their rugs are easy to care for, available in various sizes from 2' x 3' to 15' x 20', and include a broad assortment of indoor/outdoor and luxe wool and jute options. The brand is committed to fair-labor and fair-trade practices, and their products have been featured in numerous publications such as Elle Decor, Martha Stewart Living, and House Beautiful. Dash & Albert's rugs are known for their durability, with UV-treated options to prevent fading, making them ideal for high-traffic areas. The brand's dedication to quality and responsible practices has made it a favorite among home decor enthusiasts. Explore their diverse range of exquisite rugs for an enhanced home decor experience.

Pottery Barn

Pottery Barn is a renowned brand in the home furnishings industry, particularly noted for its high-quality rugs. In 2022, Pottery Barn generated $3.556 billion in net revenues, a 14.9% increase from the previous year, highlighting its strong market presence. The brand offers exceptional woven rugs, such as those from Afghanistan, which support local craftsmanship and education initiatives. Despite some issues with tufted rugs, Pottery Barn's commitment to quality and customer service remains a hallmark of its success. With a market share of 5% in the U.S. home furnishings market, Pottery Barn continues to be a leading choice for consumers.

Jaipur Living

Jaipur Living is a leading global brand in the production of high-quality, handmade rugs, renowned for its exceptional craftsmanship and ethical business practices. The company has significantly reduced lead times for its custom size rug program, offering over 40 rugs available in 13 weeks or less, 20+ rugs in nine weeks or less, and even 6 rugs in as few as three weeks. Similar to its parent company Jaipur Rugs, Jaipur Living collaborates with a vast network of artisans, employing over 40,000 artisans across 600 villages in India. The brand is committed to sustainability and directly connecting artisans to consumers, enhancing the customer experience through village tours and storytelling. Founded by Nand Kishore Chaudhary, Jaipur Rugs and its subsidiary Jaipur Living have been revolutionizing the rug industry since 1978. For more information, visit their official website.

Crate & Barrel

Crate & Barrel is a renowned brand in the home decor industry, particularly noted for its high-quality and aesthetically appealing rugs. In October 2022, the company launched an artisan-crafted rug line featuring 90 new patterns, incorporating soft palettes, various sizes, and premium materials like viscose. This launch aligns with the growing consumer demand for distinctive and environmentally friendly products. Crate & Barrel's commitment to sustainability is evident through its collaboration with the Forest Stewardship Council (FSC) and the use of renewable fiber in their packaging. The brand's global reach, with products produced in 42 countries, further solidifies its position as a leading producer of rugs. For more information about Crate & Barrel's innovative offerings, explore their official website.

Hook & Loom

Hook & Loom is a standout producer of eco-friendly rugs, offering collections made from genuine recycled cotton, GOTS-certified organic cotton, and undyed natural wool, all free from hazardous chemicals, dyes, and synthetic backings. Their rugs are handmade in India using traditional methods like flatweave, braiding, or loom hooking, and they start at affordable prices, with eco-cotton rugs beginning at $22 and organic cotton rugs at $32. The company is committed to sustainability, using minimal packaging and donating to Water for People to support access to fresh water. Hook & Loom's rugs are non-toxic, do not off-gas, and are available in a wide range of sizes and patterns. With a strong focus on ethical employment standards and environmental responsibility, Hook & Loom has been a trusted choice for over 11 years. For a detailed review, you can visit the Hook & Loom Eco Cotton Rugs Review.

Overstock

Overstock.com is a leading online retailer, particularly renowned for its extensive and quality rug offerings. In 2020, the retail segment, which includes home decor items like rugs, generated 97.8% of Overstock's total revenue, amounting to $2,493.91 million, a 73.8% increase from the previous year. This significant growth was partly driven by increased online shopping during the pandemic. Overstock's retail business focuses on providing competitive pricing and targeting millennial consumers. The company's strong performance in the rug market is a testament to its ability to meet consumer demand for affordable and stylish home decor.