Xylitol, a popular sugar substitute, has gained attention for its dental benefits and lower calorie content compared to regular sugar. With its rise in popularity, numerous brands are now offering high-quality xylitol products for those looking to reduce sugar intake while maintaining a sweet taste. From well-known health and wellness brands to specialized niche producers, the market is brimming with options that cater to a variety of consumer needs, including bulk purchases, organic enthusiasts, and flavor seekers. To explore the top brands offering premium xylitol products and learn which one might suit your needs best, continue reading below.
Illustration of xylitol
Best brands of xylitol in 2025
NOW Foods
NOW Foods has established itself as a leading producer of xylitol, a natural sugar alcohol derived from non-GMO corn, offering a pure, granulated sweetener with about one-third fewer calories than sugar, a low glycemic impact, and that does not promote tooth decay, making it a great alternative for those on keto or sugar-free diets. As a family-owned company since 1968, NOW Foods emphasizes quality and health innovation, offering products that align with a healthy lifestyle, while catering to the needs of consumers seeking natural sweetening solutions.
Xlear
Xlear, founded in 2000, is a leading North American manufacturer of xylitol products, offering a range of sinus and dental care items with their xylitol being a pharmaceutical grade at 99.95% purity, made from non-GMO corn fibers, with their products, including nasal sprays, demonstrating a 62% reduction in COVID-19 infections in a study. Their product line includes the Xlear Sinus Care, Spry Dental Defense, and XyloSweet brands, emphasizing the benefits of xylitol for overall health and well-being. Xlear's commitment to natural, health-enhancing products has made them an industry leader in xylitol-based solutions.
Epic Dental
Epic Dental, founded in 2003, is a leading provider of xylitol-based dental products, offering gums, mints, and toothpaste that contain more xylitol per gram than other brands. Their gum boasts 1.06 grams of xylitol per piece, with some products having 45% more xylitol than leading competitors, effectively assisting in achieving the dentist-recommended 6-10 grams daily intake for optimal dental health. They are known for their commitment to using xylitol exclusively as a sweetener in their products, helping to prevent tooth decay.
Spry
Spry, founded by Xlear Inc. in 2000, is a leading U.S. manufacturer of xylitol products, offering a range of dental care items like gum and toothpaste with a 25% xylitol concentration that may reduce cavities by up to 80%, and their products, often sweetened with 100% xylitol, are dentist-recommended and can help prevent bacteria from sticking to teeth. The brand emphasizes using natural ingredients, with a variety of flavors available in their gum and mints, which contain at least 0.5 grams of xylitol per piece, promoting oral health with consistent use throughout the day. You can find more about their product at: www.xlear.com
Health Garden
Health Garden is a top producer of xylitol, extracting it from birch and other hardwood trees, ensuring a gluten-free product with no corn ingredients, and it's known for having a low glycemic index, making it a suitable sugar alternative for those managing weight or diabetes. Xylitol, a sugar alcohol, is a versatile sweetener with only 4 grams of carbs, but it nets out to 0 due to fiber, also benefiting dental health by reducing plaque and neutralizing acids, with a bonus of being kosher and non-GMO; Health Garden's xylitol contains 9.6 calories per serving and is a great alternative to sugar because it has 40% fewer calories.
Total Sweet
Total Sweet is a leading European brand for natural xylitol, crafted from sustainable birch and beech wood, offering a 100% natural sugar alternative with 40% fewer calories and a low glycemic index of 7, making it suitable for diabetics and dieters while also promoting healthy teeth. This sweetener can be used in cooking and baking, providing the same taste and feel as sugar with less than half the available carbohydrates. Total Sweet xylitol is available in various sizes, including 225g and 1kg options.
Nature's Way
Nature's Way is known for producing high-quality xylitol, a natural sweetener with a low glycemic index of 7, often used as a sugar substitute in various products. It provides a similar sweetness to sugar but with 40% fewer calories and is derived from natural xylan-rich sources like plants and fruits. While Nature's Way incorporates xylitol in some of their products, such as smoothie mixes and children's probiotics, it's important to note that they are not primarily known as a dedicated xylitol producer, with other brands such as NOW Foods and Nature's Sweet also being recognized for their xylitol offerings. Many customers appreciate xylitol for its versatility and quality, using it in homemade toothpaste, baking, and drinks as a healthier alternative to sugar. Being a sugar alcohol, xylitol is absorbed slowly into the digestive system, resulting in a lower caloric impact than other carbohydrates. Xylitol is also known to reduce cavities and tooth decay by as much as 30-85% by blocking the sugar metabolism of plaque-causing bacteria, and it has also been found to aid in calcium absorption.
Morning Pep
Morning Pep is a top producer of xylitol, crafting their sweetener from 100% natural USA birch, not corn, and it's a sugar-free alternative with a taste and appearance similar to sugar, having 40% fewer calories and 75% fewer carbohydrates than table sugar. This makes it a good choice for diabetics and those watching their weight, and it's also gluten-free, non-GMO, and kosher. You can find their products on their website.
Smart Sweet
SmartSweets is a brand known for creating low-sugar candies with no artificial sweeteners or added sugars, utilizing ingredients like soluble fiber from tapioca, chicory root fiber, and stevia leaf extract, and while they do not use xylitol in their products, they do offer candies with up to 92% less sugar per 50g compared to traditional candies. SmartSweets products are available in over 55,000 stores across the U.S. and Canada and can also be purchased online. While the SmartSweets brand has been associated with xylitol, it is primarily used in their sugar-free crystals.
Holistic Horizons
While Holistic Horizons is mentioned in relation to supplements and intestinal health, there's no evidence to suggest they are a major producer of xylitol. Instead, several other companies such as Cargill, Ingredion, and Roquette Freres are recognized as key players in the xylitol market, with Cargill holding the largest market share at 10.94% in a 2024 report, while the global xylitol market was estimated at $471.19 million in 2021. Xylitol is widely used in chewing gum, which accounted for 57.72% of the market share in 2020, and its powder form dominated the market with over 90% revenue share in the same year due to its versatility and ease of use. Xylitol, a natural sweetener found in small amounts in fruits and vegetables, is valued for its low-calorie content (2.4 cal/g) and dental benefits. For information on Holistic Horizons products, you can visit their website, though it appears they primarily offer support services rather than xylitol products.
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