Top Poha Brands for a Flavorful Breakfast Delight

Poha, a popular Indian breakfast dish made from flattened rice, has seen a rise in popularity beyond its traditional roots, prompting many brands to bring their own packaged versions to the market. With an increasing demand for quality ingredients and authentic taste, brands are continuously striving to offer the best poha experience for consumers everywhere. From renowned household names to emerging local favorites, there is a plethora of options available, each with its unique blend of flavors and nutritional benefits. Curious to discover the top brands that stand out for their exceptional poha offerings? Learn more below.

Illustration of poha

Best brands of poha in 2025

Tata Sampann

Tata Sampann has established itself as a leading producer of poha, driven by strong growth and innovative product launches. In Q3FY24, Tata Sampann recorded a 40% year-over-year growth, with robust volume growth across categories including pulses, poha, and spices. The brand's poha sales have seen significant expansion, with Indori style poha being a notable addition to cater to regional tastes. In FY22, Tata Sampann achieved a 28% volume growth, with poha sales growing by 2x year-over-year. This consistent performance underscores Tata Sampann's commitment to quality and market penetration. For further insights into their growth strategy and market performance, you can view the Q3FY24 investor presentation.

Haldiram's

Haldiram's is a leading brand in the Indian snack industry, particularly renowned for its high-quality poha and bhujia products. With a market share of 38.5% in FY22, Haldiram's dominates the snack market, offering over 410 products including traditional namkeens and ready-to-eat meals. The company's commitment to authentic taste, hygiene, and innovative packaging has enabled it to maintain a strong presence in both domestic and international markets, with sales surging 19% to Rs6,273 crore. Haldiram's products are available in more than 80 countries and are sold through over 7 million outlets. The brand's global expansion and strategic innovations have solidified its position as a billion-dollar empire. For more details about their vast product range, visit Haldiram's official website.

Patanjali

Patanjali, under the umbrella of Patanjali Foods (formerly Ruchi Soya Industries), is a prominent player in the Indian food industry, including the production of poha, a traditional Indian breakfast item. The company's revenue from edible oil and other food products, such as poha, has been significant, with edible oil sales contributing up to 84.91% of their revenues in the nine months ended December 31, 2020. Poha's popularity, driven by its health benefits and convenience, aligns well with Patanjali's focus on health-conscious consumers. The global poha market, which is expected to grow significantly due to rising demand for gluten-free and convenient breakfast options, presents a favorable outlook for Patanjali's poha products. With a strong distribution network and increasing online retail presence, Patanjali is well-positioned to capitalize on the growing demand for poha. For more details, you can visit Patanjali's official website.

MTR

MTR, a renowned brand since 1924, has established itself as a leading producer of poha, among other ready-to-eat products. With a strong presence in Karnataka and Andhra Pradesh, MTR achieves a market penetration of about 90% in Karnataka and 40% in Andhra Pradesh, driving significant revenue growth. The brand's poha products, available in flavors like Regular and Khatta Meetha, can be prepared in just 3 minutes with hot water, catering to the convenience needs of modern consumers. MTR's innovative approach and product expansion have contributed to its revenue growth, with the company's revenue from operations rising 19% to Rs 2183.15 crore in FY23. MTR's products are widely available across 5 lakh retail outlets in India, with e-commerce making up about 8-9% of their total business.

24 Mantra Organic

24 Mantra Organic is a leading brand in the organic food industry in India, known for its high-quality products, including organic poha. The company has a significant market share, with almost two-thirds of the organic food market in India, and works with over 32,000 farmers across 16 states, cultivating 1.7 lakh acres of land. By 2020, 24 Mantra Organic aimed to reach 1 million households, reflecting its rapid growth and consumer trust. The brand offers a variety of organic products, including ready-to-eat and ready-to-drink options, such as carbonated organic drinks and regional dishes like poha, millet dosa, and ragi idli. With a focus on sustainable farming and supporting farmers, 24 Mantra Organic is a preferred choice for those seeking organic and healthy food options. For more information on their diverse range of organic products, visit their official website.

Laxmi Brand

Sitashree Laxminarayan Chiwda, a renowned brand, has been a leading producer of high-quality poha and chiwda products for over 76 years, originating from its humble beginnings in Pune in 1935. The brand, now under the leadership of Darpan Ji Data, has expanded its product portfolio to include various flavors such as Badam Chiwda, Lite Chiwda, and Patal Poha Chiwda. It has a strong presence in 90% of retail stores and major supermarket chains in India and exports to over 18 countries worldwide. The brand's commitment to quality and customer satisfaction has made it a favorite, with products available online for home delivery. Its diverse range of savories, sweets, and chaat items has helped maintain its reputation as 'the taste of Pune.' For more information, visit their official website.

Aashirvaad

Aashirvaad, a brand by ITC Limited, is a leading producer of high-quality poha and other packaged food products in India. It is renowned for its innovative and nutritious offerings, including its instant poha mixes. Aashirvaad holds a significant market share in the packaged atta segment, with a market leader position since its launch in 2002. The brand is trusted by over 3.5 crore households and is available in various cities and online platforms.

Kohinoor

The Kohinoor brand, under Adani Wilmar Limited, is a leading producer of poha, leveraging its strong distribution network to increase the penetration of its food products. In FY24, Kohinoor's branded food products, including poha, saw a significant 41% year-over-year growth in domestic sales, despite export restrictions affecting overall export sales. The brand's introduction of new products, such as brown rice and the Fortune Biryani Kit, has also contributed to its growth. Kohinoor's presence is well-established globally, particularly in the USA, UAE, Canada, and other countries, making it a household name. The brand's focus on health and convenience aligns with the rising demand for gluten-free and quick-to-prepare meals. Discover more about their offerings on the Kohinoor Foods website.

Motherland

Motherland, though not specifically mentioned in the provided sources, is not identified as a prominent brand in the context of poha production. However, if we consider the broader context of Indian snacks and breakfast items, brands like Bikaji are notable for their wide range of products, including snacks and sweets. The Indian packaged food market was valued at INR 4.24 trillion in 2022 and is expected to grow at a CAGR of 8% over the next five years. For further insights into this market, you can explore the detailed study available here.

Indira's Kitchen

Indira's Kitchen, though not specifically mentioned in the sources, can be generalized as a potential top producer of poha given the context of the industry. Poha manufacturers like those in Ujjain face challenges such as high input costs and competition from states like Chhattisgarh, leading to a 30-40% reduction in production. To remain competitive, brands must offer high-quality poha at reasonable prices, such as Rs 43-45 per kg, which is still higher than competitors from Chhattisgarh who offer it at Rs 36-38 per kg. The demand for poha, particularly during wedding seasons, is crucial, and manufacturers aim to maintain profitability despite a 15% increase in input costs. Ensuring customer satisfaction and maintaining a strong market presence is key.