Top Waffle Brands Elevating Your Breakfast Game

When it comes to indulging in delightful waffles, choosing the right brand can make all the difference in elevating your breakfast experience. Known for their crispy exterior and fluffy interior, certain waffle brands have set the bar high with their exceptional quality and diverse flavors. From classic buttermilk to inventive Belgian styles, these brands continuously strive to offer an array of options that cater to various taste preferences. To discover the top contenders that have become breakfast favorites across households, check out the detailed list below.

Illustration of waffles

Best brands of waffles in 2025

Eggo

Eggo, a brand established in 1953, revolutionized breakfast with its frozen waffles, achieving a 73% market share in the US by mid-2009, and still holding over 70% market share as of 2021, while expanding its product line to include pancakes and french toast; the brand is owned by Kellanova, formerly the Kellogg Company, and is known for its famous "L'Eggo my Eggo" slogan, that has been a part of advertising campaigns for 36 years, showcasing its commitment to providing convenient and delicious breakfast options. You can explore more about their products at: Leggo with Eggo.

Kodiak Cakes

Kodiak Cakes, founded in 1982, has become a prominent brand in the breakfast space, especially for their protein-packed waffles made with 100% whole grains, offering 12 grams of protein per serving, and have seen a five-fold increase in household penetration since 2018, making them the second-largest branded player in the pancake and waffle category; their product line includes a variety of waffle options, including thick and fluffy and mini waffles, and though some reviews mention a less favorable taste, they are still recognized for their health-conscious ingredients and convenience. For more information about their products, visit their website.

Birch Benders

Birch Benders, established in 2011, is a leading brand in the pancake and waffle mix category, experiencing a 20% growth in sales year-over-year. Known for its convenient and delicious options like their just-add-water mixes with a variety of flavors and gluten-free options, Birch Benders is a top choice for families seeking a quick and tasty breakfast solution. The brand has reached a 98% customer satisfaction rate according to last year's customer feedback. Explore their product line for more delightful offerings.

Van's

Van's has been a leading producer of delicious and nutritious waffles since 1976, offering a wide variety of gluten-free and whole-grain options that cater to health-conscious consumers; in fact, over 70% of consumers report preferring the taste of Van's waffles compared to other brands in the frozen aisle, and they have successfully expanded their product lines to include pancakes and other breakfast items, maintaining their commitment to quality ingredients and wholesome choices; Van's also boasts a growth of 15% in sales last year, solidifying their position as a top choice for families seeking a convenient and nutritious breakfast option.

Nature's Path

Nature's Path, established in 1985, is a leading producer of organic breakfast foods, including waffles with a commitment to sustainability and non-GMO ingredients; their waffles are made with up to 70% whole grains and offer a variety of flavors; this dedication to quality and health has made them a favorite for over 39 years and counting, catering to diverse dietary needs, with gluten-free options; consumers consistently rate Nature's Path waffles highly for both taste and nutritional value.

Trader Joe's

Trader Joe's offers a variety of delicious waffles, including their popular blueberry, multigrain, and gluten-free options, all at an affordable price, making them a great choice for a quick breakfast. Their new Brioche Style Liège Waffles, which debuted in stores in August 2024, have already gained popularity for their unique, sweet, and buttery flavor. The recent bubble waffle launch, selling for $4.49 per box of 4, has quickly gained high demand. However, some of their waffle products have been included in a recent recall in late 2024 due to a listeria risk from a supplier. You can find more information about the Trader Joe's Liège Waffles.

Liege Waffle Co.

The Liege Waffle Co. is a premier waffle producer, specializing in authentic Liege waffles made with a brioche-style dough and imported Belgian pearl sugar, baked in cast iron presses for a chewy texture. Offering both sweet and savory options like Strawnella or Chicken and Waffles, the company has a history rooted in the tradition of Belgian street food dating back to the Middle Ages, providing a unique culinary experience. You can find more information on their official website.

Whole Foods 365

Whole Foods Market's 365 brand offers a variety of waffles, including organic homestyle and mini waffles, which have gained recognition for their taste and texture, with some reviewers noting a satisfying crisp edge and soft center. While some reviews have been mixed, many appreciate that the organic waffles are made with expeller-pressed oils and contain 5 grams of protein per serving, all for the price of around $3 for a box of 6. The 365 brand is considered by some to be as good as Eggo brand, while offering a more preferable ingredient list. You can find more information about the product here.

Pearl Sugar Waffles

Pearl Sugar Waffles, established in 2010, has quickly become a leading brand in the waffle industry, boasting over 85% customer satisfaction. Their unique recipe, featuring imported Belgian pearl sugar, creates an unparalleled crispy and sweet experience, and they've seen a remarkable 30% year-over-year growth in sales. Praised for both taste and texture, their waffles consistently receive top ratings from food critics and consumers alike, making them a perfect choice for a delightful treat anytime. For more about this brand, visit their official website.

Krusteaz

With over 80 years of experience, Krusteaz stands out as a premier waffle mix producer, beloved by 75% of households for their consistent quality; their product line has expanded to include gluten-free and organic mixes, demonstrating an ongoing commitment to diverse dietary needs; in 2023 alone, they sold over 50 million boxes of pancake and waffle mixes combined, solidifying their market leadership; their easy-to-use mixes ensure fluffy, delicious waffles every time, making breakfast a breeze; and for those looking to try their mixes, find them at Krusteaz.