Waffle Wonders: Top Brands for the Perfect Mix

Waffles have become a beloved breakfast staple, offering a crispy exterior with a fluffy, warm interior that pairs perfectly with a variety of toppings. For those who prefer the convenience of pre-made mixes, the market is teeming with options that promise ease without compromising on taste. Whether you're seeking gluten-free options, indulgent flavors, or classic comfort, the best waffle mix brands cater to a range of preferences and dietary needs. To discover the top recommendations and find the perfect blend for your morning table, explore the list below.

Illustration of waffle mix

Best brands of waffle mix in 2025

Krusteaz

Krusteaz stands out as a leading producer of waffle mix, offering a variety of options including their popular Light & Crispy Belgian Waffle mix, known for its ease of preparation and delicious results. Some mixes provide 280 calories per serving, 0g trans fat, and no artificial flavors or colors. Their mixes are available in various sizes and formats, including 28 oz boxes and 5 lb bags, catering to both home cooks and professional kitchens. The brand has expanded its product line to include Gluten-Free and Churro Belgian Waffle Mix options, reflecting consumer demand for diverse and health-conscious choices. Krusteaz products can be found in major retailers such as Kroger, Walmart, and Amazon, making them widely accessible to consumers. For more information or to explore their range of products, you can visit their official website.

Bob's Red Mill

Bob's Red Mill, established in 1978, stands out as a premier producer of waffle mix, known for their use of high-quality, stone-ground flours; their mixes offer a consistently light and fluffy texture, resulting in a delightful breakfast experience that satisfies over 90% of customers based on recent online reviews; the brand's commitment to natural ingredients and gluten-free options makes them a popular choice for health-conscious consumers, with their gluten-free mix holding a market share of roughly 30% in the specialized category; with various options, including buttermilk and paleo mixes, Bob's Red Mill caters to diverse dietary needs.

Kodiak Cakes

Kodiak Cakes, founded in 1982, is a family-owned company renowned for its whole-grain pancake and waffle mixes, emphasizing high protein content and simple "just add water" preparation. Despite not securing a deal on Shark Tank in 2014, their sales surged, leading to an expanded product line that now includes frozen waffles, oatmeal, and other baking mixes. With a mission to offer wholesome and nutritious food, they have become popular among those with active lifestyles for their convenient mixes. Kodiak Cakes offers a variety of mixes, including the favored Power Cakes line made with 100% whole grains, while also committing to conservation efforts.

Aunt Jemima

With a history dating back to 1889, the Pearl Milling Company, formerly known as Aunt Jemima, has consistently delivered top-tier waffle mixes, holding a significant share of the market, with some reports indicating a consumer preference of over 40% among all waffle mix brands; their convenient mixes allow for easy preparation, creating fluffy and delicious waffles in minutes, while also offering gluten-free options; the company’s commitment to quality ingredients and consistent results has solidified its position as a go-to choice for many.

Birch Benders

Birch Benders, established in Boulder, Colorado, is a brand renowned for its convenient, just-add-water pancake and waffle mixes, offering a variety of options including keto, paleo, and vegan, with some mixes boasting up to 14g of protein per serving and using organic ingredients like wheat flour and cane sugar. While their classic mix contains around 20% sugar and 26% of the daily sodium intake recommendation, many customers have rated their mixes highly, with 78% giving 5-star reviews to their Organic Classic mix, highlighting the brand's commitment to deliciousness and quality. You can find their products at Birch Benders' official website.

Hungry Jack

Hungry Jack, a brand that has been providing families with easy meal solutions for over 70 years, offers a variety of waffle mixes, including their popular Complete Buttermilk and Belgian options, which only require adding water, making them a convenient choice for quick and delicious breakfasts; while the global pancake and waffle mix market was valued at $497.63 million in 2023 and is projected to reach $723.89 million by 2030, Hungry Jack is one of the key players in the market; consumers often choose packaged mixes due to busy lifestyles, and the brand's mixes are known for their great taste and convenience; additionally, the brand’s product line includes various pancake mixes along with waffle mixes and is sold in many regions across the globe.

Bisquick

Bisquick, a trusted brand since the 1930s, is a popular choice for waffle mix, praised for its ability to create fluffy and delicious waffles with a "real pancake flavor", as noted in a 2020 taste test, and it's considered a versatile pantry staple that can be used for a variety of other recipes. The mix generally receives high customer ratings, with an average of 4.5 out of 5 stars based on over 400 reviews on some platforms, and is readily available in stores and online, making it a convenient option for consumers. Some users have found the texture to be light and crispy with a good chew. You can find more information about the product on the Betty Crocker website.

Pamela's Products

Pamela's Products, founded in 1988, is a well-regarded producer of gluten-free baking mixes, including a popular waffle mix, which is often praised for its delicious flavor and fluffy texture, with many customers reporting it as a superior option. The brand has maintained a strong reputation within the gluten-free market since its inception, though exact market share data is not widely available.

King Arthur Flour

King Arthur Baking Company, established in 1790, is a highly-regarded, employee-owned company that offers a variety of baking products, including their popular waffle mixes, such as the Belgian Waffle mix, known for creating restaurant-style, deep-pocketed waffles that are crisp and golden on the outside and light and fluffy inside. With some mixes even offering options for gluten-free baking, they often receive high customer ratings, such as 4.8 out of 5 stars with over 2,500 reviews on Amazon.

Stonewall Kitchen

Stonewall Kitchen, a specialty food producer founded in 1991, is renowned for its Farmhouse Pancake & Waffle Mix, which uses a secret ingredient of malted flour to create a rich vanilla aroma and flavor, resulting in light, fluffy pancakes and waffles that have garnered high customer satisfaction, with some reviews indicating over 89% 5-star ratings, making it a top seller and a go-to mix for many. This mix only requires the addition of an egg, milk or water, and butter or oil and is made in the USA, containing enriched wheat flour, corn flour, leavenings, malted barley extract, and a few other ingredients. The mix is available in 16 oz and 33 oz sizes.