Top Tortilla Brands to Elevate Your Taco Game

Tacos have become a beloved staple in many households, owing much of their popularity to the humble tortilla that serves as their foundational base. With so many tortilla brands available in the market today, choosing the best ones can greatly enhance your taco experience, bringing authentic flavors and perfect texture to your meal. From traditional corn tortillas that lend an earthy richness to their flour counterparts providing a soft and pliable wrap, finding the right brand can be transformative. Below, we have curated a list of the top tortilla brands that have consistently satisfied taco lovers with their quality and taste.

Illustration of tortillas for tacos

Best brands of tortillas for tacos in 2025

La Tortilla Factory

La Tortilla Factory is a leading producer of high-quality tortillas, particularly renowned for their handmade style and whole grain products. In 2023, the company saw significant growth, with their handmade style line contributing to the trend of authentic and nutritious tortillas. La Tortilla Factory's products, made with whole grains, white corn, or yellow corn, offer the best of both worlds in terms of taste and pliability. The company's focus on innovation and quality has helped it maintain a strong presence in the market, with notable sales growth of 21.6% for similar brands in the sector. Their commitment to providing healthy and flavorful tortillas aligns with the increasing consumer demand for nutritious and convenient food options.

Mission

Mission is the leading brand in the hard/soft tortillas and taco kit market, renowned for its high-quality and versatile products. In the 52 weeks ending March 3, 2023, Mission held the top position, surpassing other brands like Old El Paso, which generated $448 million in sales during the same period. Mission's soft taco flour tortillas are particularly popular, offering a super soft texture and no cholesterol, making them a favorite for various recipes. These tortillas are available in multiple sizes, including 10ct, 20ct, and larger packs, catering to different consumer needs. With their freshly baked taste and nutritional benefits, Mission tortillas are a staple in many households.

Guerrero

Guerrero is a leading producer of high-quality tortillas, with 19 manufacturing plants in the United States and 3 in Mexico, ensuring widespread availability of their products. Their tortillas, such as the Riquisimas Soft Taco Flour Tortillas, are known for their authentic flavor and soft texture, making them ideal for traditional Mexican recipes. Guerrero's products are kosher, free from lard, trans fat, and cholesterol, and the company follows strict food safety programs to prevent cross-contamination. In 2020, North America, where Guerrero operates, held the largest market share of the tortilla market at 38%. Guerrero's commitment to healthier options has been highlighted by their introduction of keto-friendly tortillas under their brand.

Siete Family Foods

Siete Family Foods is a leading producer of grain-free tortillas, renowned for its high-quality, Mexican-American heritage-inspired products. Founded by Miguel and Veronica Garza, the company has achieved significant success, with its products available in over 13,000 supermarkets across the U.S., including major chains like Whole Foods, Target, and Walmart. Since its inception, Siete has expanded its product line to include queso, taco seasonings, and hot sauces, and has become part of the 2% of Latino-owned businesses generating over $1 million in revenue annually. The company's innovative use of almond flour and cassava has made it a favorite among health-conscious consumers, and its rapid growth led to Miguel being named to Forbes' 30 Under 30 list in 2017. Siete's commitment to quality and innovation has cemented its position as a powerhouse in the tortilla market. For more details about Siete's tortilla nutritional facts, check out their official website.

Tumaros

Tumaros is a leading brand in the tortilla market, particularly known for its low-carb and keto-friendly wraps, which are ideal for tacos. Their Carb Wise(tm) wraps offer 60-90 calories per wrap, are high in fiber, and come in ten delicious flavors, making them a popular choice for health-conscious consumers. In 2024, Tumaros saw a significant presence in the market, although their sales were down 30% to $14.6 million in the center store wraps subcategory. Despite this, their innovative products continue to attract consumers looking for healthier and more versatile tortilla options. Tumaros wraps are widely available in stores and online, catering to the growing demand for convenient and healthy food choices.

Old El Paso

Old El Paso is a leading brand in the tortilla market, known for its innovative and convenient Mexican meal solutions. The brand, owned by General Mills, saw a significant increase in sales, with a 10.1% growth to $448.2 million in the 52-week period ending March 26, 2023. Old El Paso introduced new products like Tortilla Pockets, which became a top-selling item, contributing to the brand's positive growth and market performance. The brand dominates 16.4% of the Mexican aisle in U.S. grocery stores and commands half the market in Europe. Old El Paso's success is linked to the growing popularity of Mexican food and the brand's ability to offer fresh and customizable meal options. For more insights on Old El Paso's market impact, visit the Star Tribune article.

Mi Rancho

Mi Rancho is a renowned brand in the tortilla industry, celebrated for its authentic and fresh tortillas, particularly those used for tacos. Founded in 1939, Mi Rancho has been delighting customers with its traditional nixtamalization process, where corn kernels are cooked for 10-12 hours and ground with hand-carved lava stones to create a unique flavor and texture. The company has experienced significant growth, with a 40% year-over-year increase, and has automated its production to meet market demand. Mi Rancho's commitment to quality and employee well-being has made it a standout in the industry. With its products available nationwide, Mi Rancho continues to be a favorite among consumers.

Trader Joe's

Trader Joe's is renowned for producing high-quality tortillas, making it a favorite among taco enthusiasts. Their flour tortillas, for instance, contain 180 calories, 4g of fat, 30g of carbs, and 5g of protein per 57g tortilla, offering a balanced nutritional profile. The brand's popularity is reflected in the growing tortilla market, which had a global revenue of $50.59 billion in 2023 and is expected to grow by 5.8% from 2024 to 2030. Trader Joe's tortillas are particularly popular in North America, where the tortilla market holds a significant 40% revenue share. With their diverse range of tortilla products, Trader Joe's continues to meet the increasing demand driven by the growing Hispanic and Latino population.

365 by Whole Foods Market

Whole Foods Market's 365 brand is renowned for producing high-quality tortillas, making it a top choice for taco enthusiasts. Their tortillas are made with rigorous quality standards, prohibiting over 230 preservatives, flavors, colors, sweeteners, and other common ingredients. This commitment to quality ensures a healthier and tastier option for consumers. With a wide range of products, including organic and gluten-free options, 365 by Whole Foods Market caters to diverse dietary needs. Their products are available in multiple stores and can be delivered through services like Deliveroo.

El Milagro

El Milagro is renowned as one of the finest producers of tortillas, particularly cherished for their high-quality corn tortillas that are a staple in many taco-loving households. The brand's temporary closure in 2020 due to the pandemic highlighted its importance, as panicked shoppers quickly cleared grocery stores of their El Milagro stock. Despite the challenges, El Milagro's commitment to quality and tradition has maintained its loyal customer base. The brand's tortillas are often praised for their authentic flavor and texture, making them a preferred choice for those seeking genuine Mexican cuisine. In the competitive tortilla market, El Milagro stands out for its dedication to traditional methods and superior taste. Learn more about how to make tortillas.