Crispy Contenders: Top Tortilla Chip Brands You Should Munch On

When it comes to snacking, tortilla chips have become a household staple, often highlighting gatherings and movie nights with their irresistible crunch and versatility. This crispy delight not only serves as the perfect vessel for salsa and guacamole but also stands strong in a myriad of other culinary creations. With so many brands to choose from, finding the best tortilla chips can elevate your snacking experience to a whole new level of satisfaction. For a detailed list of the best brands available today, look below.

Illustration of tortilla chips

Best brands of tortilla chips in 2025

Tostitos

Tostitos, a prominent brand under Frito-Lay, continues to be a leading producer of tortilla chips, capturing a significant market share. In 2022, Tostitos achieved $1.5 billion in sales, marking a 3.4% increase and securing nearly a quarter (21.7%) of the market share. By 2023, Tostitos saw a notable 10.8% increase in sales, reaching $1.552 billion. In 2024, Tostitos ranked second with $1.6 billion in sales, solidifying its position in the tortilla chip market. The brand's success is attributed to its innovative flavors and commitment to consumer preferences. For a savory twist on your favorite snack, explore their Tostitos Hint of Lime.

Mission

Mission is a notable brand in the tortilla chips market, known for its consistent growth and consumer preference. In the 52 weeks ending April 17, 2022, Mission saw a sales increase of 5.1% to $105.0 million, indicating its strong presence in the market. The brand's success is attributed to its commitment to quality and the increasing demand for convenient and flavorful snack options. Mission's products cater to a diverse consumer base, including those seeking traditional and healthier snack alternatives. With its steady market performance, Mission remains a significant player in the tortilla chips industry.

Late July

Late July is a standout producer in the tortilla chip market, known for its commitment to using organic and non-GMO ingredients. In 2024, Late July saw a significant 12.3% increase in sales, reaching $121.8 million, according to Circana data. The brand's focus on healthier options and unique flavors has resonated with consumers, contributing to its strong growth. Late July offers a variety of gluten-free, vegan, and kosher products, catering to diverse consumer preferences. Their emphasis on quality ingredients and innovative flavors has made them a favorite among health-conscious snackers. Discover more about their commitment to quality and variety.

Garden of Eatin’

Garden of Eatin' is a renowned brand in the tortilla chip market, known for its high-quality, non-GMO, and organic ingredients. The brand has seen significant growth, with its organic blue corn tortilla chips experiencing a 10% increase in sales year-over-year due to improved formulation and effective packaging strategies. Garden of Eatin' has been a staple in the snack industry for over 35 years, offering great-tasting and authentic snack options. The brand's commitment to healthier options has aligned with consumer trends, as natural tortilla chips are growing at an impressive 20% growth rate. This focus on health and flavor has made Garden of Eatin' a preferred choice for consumers seeking better-for-you snack options. For more information, visit their official website.

Santitas

Santitas, a prominent brand in the tortilla chip market, has garnered significant attention for its high-quality and flavorful products. In 2022, Santitas generated $165.2 million in sales, although this represented a 10.2% decline from the previous year. Despite this, the brand remains popular for its restaurant-style chips, including the newly introduced Cilantro Lime flavor, which combines citrus and seasoning for a unique taste. Santitas is part of the Frito-Lay portfolio, contributing to the broader success of the tortilla chip category, which saw a 7.3% rise in sales to $6.77 billion in 2022. The brand's focus on authentic flavors and crunchy texture has made it a favorite among consumers seeking better-for-you snacking options. For more details on their flavorful tortilla chips, visit the Santitas website.

Siete

Siete Foods is a leading producer of tortilla chips, renowned for its grain-free, Mexican-American inspired products that resonate with health-conscious consumers. Founded in 2014 by the Garza family, Siete Foods has gained significant popularity, particularly for its commitment to using high-quality, non-GMO ingredients. The brand's products, including tortilla chips, tortillas, and hot sauces, have appealed to a growing segment of consumers seeking healthier snack options. Siete Foods' success has been notable, prompting PepsiCo to consider an acquisition valued at over $1 billion, highlighting the brand's strong market position and innovative product line.

Xochitl

Xochitl is a renowned brand in the tortilla chips market, celebrated for its high-quality, thin, and crispy corn chips made from authentic ancient recipes. Founded in 1995, Xochitl has grown to become America's largest independent brand of corn tortilla chips, with a focus on using the highest quality ingredients and organic non-hydrogenated oils. The brand's commitment to traditional methods, such as using the Nixtamal process, sets it apart in the industry. Recently, private equity firm Forward Consumer Partners acquired a 50% stake in Xochitl, further solidifying its position in the market. Discover more about their authentic recipes and products on their official website.

On The Border

On The Border, a brand acquired by Utz, has emerged as a significant player in the tortilla chip market, witnessing substantial growth. In the 52 weeks ending April 21, 2024, On The Border saw its dollar sales rise by 16.6% to $340.4 million, highlighting its strong performance in the category. This growth is part of the broader trend of double-digit increases in the tortilla chip sector, driven by consumer preferences for novel and bold flavors. The brand's success is also attributed to its expansion into the grocery channel, where it delivered over 50% growth in the last quarter of 2022. On The Border's performance solidifies its position as a leading brand in the $6.2 billion retail sales tortilla chip sub-category. For more insights, check out the state of the industry report 2024 on tortilla chips.

Juanita’s

Juanita's Fine Foods is a notable producer of tortilla chips, known for its significant growth and consumer appeal. In 2019, Juanita's tortilla chips saw a 14.9% increase in sales, reaching $34.3 million, highlighting the brand's popularity and market traction. This growth aligns with the broader trend of consumers seeking better-for-you and unique flavor options in the tortilla chip category. Juanita's success is part of the larger trend where tortilla chip sales have been rising, with the segment as a whole growing by 4.9% to $5.5 billion in the same year. The brand's performance underscores the consumer interest in premium and healthier snack alternatives. For more insights, explore the State of the Industry 2019: Tortilla Chips Evolve to Fit Better-For-You Needs.

Calidad

Calidad is a standout producer in the tortilla chip market, known for its impressive sales growth and innovative products. In 2024, Calidad's sales climbed 10.5% to hit $100.4 million, according to Circana data for the 52 weeks ending April 21. This growth reflects consumer interest in bold and unique flavors, a trend that Calidad has successfully tapped into. The brand's performance is a testament to its commitment to quality and flavor innovation, making it a significant player in the tortilla chip category. With such robust growth, Calidad continues to gain ground in the competitive snack market. For more insights on their industry positioning, check out the state of the industry report.