Top Salsa Brands to Spice Up Your Rhythm

Salsa, a beloved staple in many households, comes in numerous flavors and styles, each brand bringing its unique twist to the classic condiment. From tangy tomatillo-based green salsas to fiery habanero-infused reds, the options are endless and cater to every palate. With both traditional and innovative approaches, some brands have managed to stand out for their quality, taste, and authenticity. Interested in discovering which salsa brands are topping the charts this year? Read on to find out which options you should consider for your next fiesta.

Illustration of salsa

Best brands of salsa in 2025

Tostitos

Tostitos, a brand under PepsiCo, is a leading producer of salsa and tortilla chips, with a significant presence in the global Salsa Dips and Spreads market. The brand has seen success with its sonic branding strategy, which has led to a 38% increase in brand recall since its implementation. Tostitos is part of a market that is projected to grow at a CAGR of 5.80% from 2024 to 2031, with the global Salsa Dips and Spreads market size estimated at USD 91,415.2 million in 2024. The brand offers a variety of salsa and dip products, including salsa con queso, guacamole, and various flavored chips. Tostitos' products are widely recognized and consumed, particularly in the United States, where the brand is a major player in the salsa and dips market. For more details, explore their offerings on the Tostitos official website.

Pace

Pace, a renowned brand in the salsa industry, is a significant player in the global Salsa Dips and Spreads market, known for its high-quality and flavorful salsa products. As part of the broader market, Pace contributes to the sector's growth, with the global Salsa Dips and Spreads market estimated to reach USD 91,415.2 million in 2024 and projected to grow at a CAGR of 5.8% from 2024 to 2031. Pace, along with other major brands like Tostitos and Sabra, commands a significant market share due to its strong distribution networks and marketing strategies that foster high brand loyalty. The brand's success is also driven by consumer preferences for established lines and the increasing demand for salsa, particularly in the North American market, where the sales revenue is expected to be $28,850.6 million in 2024. Pace's commitment to innovation and meeting changing consumer tastes further solidifies its position in the market.

Herdez

The HERDEZ® brand is renowned as the No. 1 selling salsa brand in Mexico and a leading authentic Mexican salsa brand in the U.S., celebrated for its authentic flavors and high-quality products. It has expanded its refrigerated dip portfolio with new salsas available in mild, medium, and chipotle varieties, all of which are gluten-free and kosher. HERDEZ® products are purchased by 99% of Mexican households, with each household buying them an average of 19 times a year. The brand has achieved significant growth, with net sales tripling over the last ten years and a 20% annual growth rate, outpacing competitors.

La Victoria

La Victoria brand, established in 1917, is a pioneering producer of jarred salsa and Mexican sauces in the U.S., celebrating 100 years of providing authentic flavors. As the first to make jarred salsa, La Victoria has maintained its tradition of using field-to-jar tomatoes and has been a household name in the western United States. The brand, now part of MegaMex Foods LLC, a joint venture of Hormel and Herdez, continues to innovate with bold, robust flavors. La Victoria's products include salsa, taco sauce, enchilada sauce, and more, with their Salsa Brava remaining a popular choice. The brand's impact is significant, contributing to the growth of the pre-made salsa industry, which reached a market size of $944.1 million in 2024. For more information about their products, visit the La Victoria website.

Chi-Chi's

Chi-Chi's is a renowned brand in the salsa industry, known for its high-quality and flavorful products. The brand, which has been a part of the salsa market since its founding in 1975, continues to be popular even after the closure of its restaurant chain in 2004. Chi-Chi's salsa products, such as the Restaurant Style Salsa Medium, are favored for their medium spice level, appealing to a broad demographic. Despite the restaurant chain's hiatus, Hormel Foods has maintained the production of Chi-Chi's salsa and other grocery store products. Chi-Chi's holds a significant market presence, with its products remaining a favorite among consumers.

Newman’s Own

Newman's Own is a renowned food company founded in 1982 by Paul Newman and A. E. Hotchner, recognized for its high-quality salsa among other products. The company donates all its after-tax profits to charity through the Newman's Own Foundation. Newman's Own offers a variety of salsa products, contributing to the growing salsa market, which is projected to increase from USD 0.422 Billion in 2024 to USD 0.6509 Billion by 2032. In 2016, the company donated $30 million in profits after gross sales of $600 million, highlighting its commitment to both quality and philanthropy. With an estimated annual revenue of $26.2 million, Newman's Own remains a significant player in the food industry.

Frontera

Frontera, acquired by ConAgra Foods in 2016, is a preeminent gourmet Mexican food brand known for its premium salsa, sauces, snacks, and meals, featuring distinct flavors of Mexico. The brand introduced the true flavor of smoky chipotle chiles with its Chipotle Salsa, which won a Sofi Award in 1998. Frontera products are handmade from fresh ingredients and include a wide variety of gourmet Mexican items such as salsas, taco skillet sauces, and slow cook sauces. The brand received multiple Sofi Award nominations, including one in 2016 for its Beef Barbacoa Slow Cook Sauce. Frontera's innovative 8-ounce pouch packaging for seasoning sauces has been a significant factor in its success. Explore more about their exciting range of gourmet Mexican products.

Mrs. Renfro's

Mrs. Renfro's Salsa, a brand under the third-generation family business Renfro Foods, is renowned as one of the best salsa producers in the industry. Founded in 1940, the company has evolved from a packaged spices and pepper sauce business to a multimillion-dollar enterprise, offering over 30 award-winning salsa products available in all 50 states and internationally, including markets in Canada, the Caribbean, England, Scotland, Spain, Australia, and the Philippines. Mrs. Renfro's Salsa is the seventh largest salsa brand in the United States and was a finalist for the Dream Big Small Business of the Year Award by the U.S. Chamber of Commerce in 2018. The brand recently updated its identity with a new logo, labels, and advertising campaign in 2019, reflecting its "True to Family. True to Flavor." approach. Despite being a family-owned business, Renfro Foods is the largest family-owned salsa maker, with only 45% of its sales coming from Renfro brand products, while the rest are from private brands and hospitality. For more information about their products and brand story, visit the Renfro Foods website.

Trader Joe's

Trader Joe's stands out as a leading producer of salsa due to its innovative marketing strategy and commitment to quality. The company, founded in 1967 by Joe Coulombe, has expanded to over 500 stores across the U.S. and is known for its private label products, which make up around 80% of its inventory. This approach allows Trader Joe's to offer high-quality salsas at affordable prices, contributing to its strong customer loyalty and market dominance. In terms of sales performance, Trader Joe's generates significant revenue, with an estimated $16.5 billion in 2023, and boasts a high sales per square foot figure of approximately $1,750. The company's focus on unique products and efficient supply chain management ensures that its salsas, among other items, are consistently popular among consumers. For more insights into salsa market trends, check out this store-bought salsa usage statistics.

On The Border

On The Border, developed by Truco Enterprises, is a leading brand in the salsa market, known for its high-quality products made with vine-ripened tomatoes, sweet yellow onions, and a unique spice blend. The brand offers a range of salsa types, including Mild, Medium, and Hot, catering to various palate demands. On The Border salsa is gluten-free, contains no artificial colors or flavors, and no MSG, making it a preferred choice for health-conscious consumers. The brand's products are widely available through national grocery retailers, club stores, and mass merchandisers, with a strong presence in Walmart, where On The Border tortilla chips are the highest velocity unflavored national brand. The salsa sauce market, which includes brands like On The Border, is expected to grow at a CAGR of 6% and reach USD 5 billion by 2032.