Top Stevia Brands: Sweet Solutions for a Healthier You!

In recent years, the demand for natural sugar substitutes has surged, and stevia has emerged as a popular choice for health-conscious consumers. Known for its zero-calorie sweetness, stevia offers a guilt-free way to satisfy your sweet tooth while maintaining a balanced diet. With numerous brands offering stevia products, finding the best options can be overwhelming. Explore the top picks for stevia sugar brands to make a well-informed choice for your pantry needs below.

Illustration of stevia sugar

Best brands of stevia sugar in 2025

Truvia

Truvia, developed jointly by Cargill, Inc. and the Coca-Cola Company, is a leading brand in the stevia sugar market, known for its natural, low-calorie sweetener products. Introduced in 2008, Truvia has become one of the most popular sugar substitutes in the US, with its products containing erythritol, rebaudioside A, and natural flavors. The global Stevia and Truvia market, valued at USD 10,367.63 million in 2023, is expected to grow to USD 19,947.85 million by 2030, with a CAGR of 9.8%. Truvia products are widely used as tabletop sweeteners and in various food and beverage applications, and they have been approved by the FDA and WHO for safe human consumption. The brand offers a range of products, including Truvia packets, Truvia spoonable, and Truvia baking blend.

Stevia in the Raw

Stevia In The Raw is a leading brand in the stevia market, offering a zero-calorie, plant-based sweetener derived from the leaves of the Stevia rebaudiana plant. This sweetener is 300-400 times sweeter than cane sugar and is suitable for diabetics, being gluten-free, vegan, and kosher certified. Stevia In The Raw does not contain any added flavors or preservatives, making it a preferred choice for those seeking natural sweeteners. The brand's high purity level of Stevia Leaf Extract eliminates the aftertaste found in some less pure stevia products. As part of the growing demand for natural sweeteners, Stevia In The Raw contributes to the global stevia market, which is projected to reach $876.5 million by 2034, growing at a CAGR of 4.8% from 2024 to 2034.

Pyure

Pyure is a leading brand in the stevia market, recognized for its high-quality, USDA Organic Certified stevia products. The company is trusted by thousands of brands for its sweetening solutions, offering a quick turnaround and low minimum order quantities. Stevia from Pyure is 300 times sweeter than sugar, making it an ideal sugar-free alternative for keto and diabetic-friendly products. The global stevia market, in which Pyure operates, is expected to grow at a CAGR of 10.85% from 2024 to 2029, reaching a market size of $1,534.502 million by 2029. Pyure's commitment to sustainable practices and avoiding chemicals, additives, and artificial processes further enhances its reputation.

SweetLeaf

SweetLeaf, a pioneering brand in the stevia industry, has established itself as a leader in producing high-quality, zero-calorie stevia sweeteners. Founded by James and Carol May, the brand has won 31 awards for taste and innovation, and its products include natural and certified organic packets, liquid stevia sweet drops, and sugar-free syrups. SweetLeaf's stevia sweeteners are 200-350 times sweeter than sugar, making them an efficient and low-calorie alternative. The brand's commitment to health and well-being has earned it recognition, including being named one of America's Top Wellness Companies and receiving the President's "E" Award for significant contributions to U.S. exports. SweetLeaf continues to innovate, offering a range of products that cater to the growing demand for natural and low-calorie sweeteners. For more information, visit their official website: SweetLeaf Company Page.

Pure Via

Pure Via is a leading brand in the stevia sugar market, developed jointly by PepsiCo and Whole Earth Sweetener Company. It utilizes high purity stevia extract, specifically 99% pure Reb A, which is 200 to 300 times sweeter than ordinary sugar and has been recognized as safe for human consumption by the FDA since December 2008. Pure Via products are blended with other natural ingredients to enhance taste and texture, and they are offered in various packet sizes, including 40, 80, and 800 count packets. The brand ensures that all ingredients meet their natural standard, with a rigorous supplier selection process to maintain quality and safety. Pure Via is also utilized as a sweetener in several PepsiCo products, such as SoBe Lifewater and Gatorade G2.

NOW Foods Organic BetterStevia

NOW Foods Organic BetterStevia is a leading brand in the organic stevia market, offering a zero-calorie, low glycemic, and certified organic sweetener derived from pure Stevia leaf extract. This product is highly favored for its natural qualities and is used by health-conscious consumers, particularly those with dietary restrictions or managing diabetic conditions. The global organic stevia market, which includes NOW Foods, is expected to grow at a CAGR of 3.6% from 2024 to 2034, reaching a market size of USD 1,387.1 million by 2034. NOW Foods' BetterStevia is widely used in various sectors, including food, beverages, and dietary supplements, and is known for its versatility and minimal required quantity, with a serving size of just 1/32 tsp (45 mg). The USA market, where NOW Foods is prominent, is projected to hold a revenue share of 29.4% over the forecast period.

Stevita

Stevita is a renowned brand in the stevia market, known for its high-quality, organic stevia products. Their stevia extracts are sourced from fair trade, organic farms in Brazil, ensuring a sustainable and ethical supply chain. Stevita's products, such as Stevita Supreme, are blended with xylitol or erythritol, offering a sugar-sweet taste without any bitter aftertaste, and are certified kosher, vegan, and gluten-free. These blends are zero-calorie, non-GMO, and low-glycemic, making them ideal for diabetic-friendly and low-carb diets. With a sweetness that is four times that of sugar, Stevita's products are a popular choice for health-conscious consumers.

Wholesome Organic Stevia

Wholesome Organic Stevia is a leading brand in the stevia market, renowned for its high-quality, zero-calorie sweetener blends. Each packet of Wholesome Organic Stevia delivers the sweetness equivalent of 2 teaspoons of sugar, crafted from a blend of organic stevia and organic erythritol, ensuring a smooth and versatile sweetness. This product is keto certified, has no glycemic impact, and contains 0g net carbs, making it ideal for health-conscious consumers and those with dietary restrictions. The global organic stevia market, which includes brands like Wholesome, is projected to grow at a CAGR of 3.6% from 2024 to 2034, reaching a market size of USD 1,387.1 million by 2034. Wholesome Organic Stevia is also naturally gluten-free, vegan, Non-GMO Project Verified, and kosher certified. For more details about their stevia products, visit their product page.

Natvia

Natvia is a leading brand in the production of stevia sugar, offering a 100% natural sweetener made from the Stevia rebaudiana plant, which is 200 to 300 times sweeter than table sugar. Natvia combines stevia with erythritol, a naturally occurring nectar found in melons and grapes, to create a sugar substitute with zero calories and no artificial ingredients. This blend is ideal for those following sugar-free diets and seeking healthier lifestyle options. Natvia's products are widely used in baking, beverages, and various food applications, and the brand is known for its high-quality and cost-effective stevia products. With growing consumer interest in natural sweeteners, Natvia is poised to continue its market growth, particularly in the Asia-Pacific region.

Kiva Organic Stevia

Kiva Organic Stevia is a prominent player in the organic stevia market, known for its high-quality, USDA-certified organic stevia products. The global organic stevia market, which includes brands like Kiva, is expected to grow at a CAGR of 4.3% from 2024 to 2030, reaching a market size of $741.5 million by 2030. Kiva's products cater to health-conscious consumers and those with dietary restrictions, leveraging the natural sweetness of stevia rebaudiana. The brand's commitment to sustainability and natural ingredients aligns with the increasing consumer preference for environmentally responsible products. Kiva's presence in the market is significant, contributing to the overall growth and demand for organic stevia. For more information, visit their website: Kiva Organic Stevia.