Top Seltzer Brands: Fizzy Whispers of Refreshment

In recent years, the seltzer market has exploded with a wide array of flavors and brands catering to the growing demand for healthier, low-calorie beverage options. As consumers seek refreshing alternatives to sugary sodas and alcoholic drinks, companies have responded with innovative and flavorful seltzer offerings. From established giants to emerging micro-brands, the competition is fierce, promising a seltzer for every palate. To help you navigate this effervescent world, we've compiled a list of the best seltzer brands that stand out for their exceptional taste and quality. Discover the top contenders below and find your new favorite fizz.

Illustration of seltzer

Best brands of seltzer in 2025

White Claw

White Claw is the undisputed leader in the hard seltzer market, controlling over 60% of all dollar sales in the segment as of 2024, according to NielsenIQ scan data. Since its launch in May 2016, White Claw has dominated the market with a 45% market share by sales volume, significantly outpacing its closest competitor, Truly, which holds 17.4%. The brand's success is attributed to its innovative marketing strategies, including engaging with consumers through events and social media and its ability to tap into consumer preferences, such as the demand for wellness and convenience. White Claw's products, which combine seltzer water with a gluten-free alcohol base and fruit flavors, have become a cultural phenomenon, especially among Millennials. The brand continues to innovate with recent launches like White Claw 0%, a non-alcoholic version set to debut in January 2024. For an in-depth look at White Claw's dominance in the hard seltzer market, visit this comprehensive analysis.

Truly

Truly, owned by Boston Beer Company, is a leading brand in the hard seltzer market, capturing 17.4% of the on-premise market share in 2021, according to Backbar data. The brand's growth has been driven by innovative product lines such as its Lemonade and Punch offerings, with the Strawberry Lemonade being particularly successful. In 2020, Truly held 21.8% of the hard seltzer sales, making it the second-largest brand in the market. Truly's market gain from 2020 to 2021 was significant, with a 2.6% increase in share points. The brand's success is attributed to its diverse and appealing flavor profiles. For more details, visit Truly's official website.

Bud Light Seltzer

Bud Light Seltzer has emerged as a significant player in the hard seltzer market, launching nationwide in January 2020 and achieving notable success with $18.7 million in sales in its first year in convenience stores. By the 52 weeks ending June 13, 2021, Bud Light Seltzer recorded dollar sales of $425 million, with a year-over-year growth of 221.8%. The brand introduced Bud Light Seltzer Lemonade, which further boosted its popularity, and it was recognized as the No. 1 New Product Pacesetter by IRI in 2020. Bud Light Seltzer's success is attributed to its low-calorie, low-sugar, and low-carb attributes, aligning with consumer preferences for healthier alcohol options. The brand's innovative flavors and strong marketing have helped it gain a substantial share in the rapidly growing hard seltzer market. For more details on their offerings, visit their official website.

Topo Chico Hard Seltzer

Topo Chico Hard Seltzer has emerged as a leading brand in the hard seltzer market, boasting impressive growth and market share. Since its national launch, it has surged to the No. 4 spot among the best-selling hard seltzers in the US, with the highest repeat purchase rates of any hard seltzer launched in the last two years. The brand holds significant market shares, including 11.5% in Texas, 9% in Colorado, and 7% in Arizona, and it has seen a 67% year-over-year increase in sales in Q1 2022. Topo Chico Hard Seltzer has also gained 18 basis points of share in the last four weeks, making it the largest share gainer among malt- or sugar-based seltzers, accounting for 5.6% of the seltzer segment. Its product lineup includes popular flavors such as Margarita Hard Seltzer and Ranch Water Hard Seltzer. Learn more about Topo Chico Hard Seltzer.

Bon & Viv Spiked Seltzer

Bon & Viv Spiked Seltzer, launched as SpikedSeltzer in 2013, is a pioneering brand in the hard seltzer market, which was acquired by Anheuser-Busch InBev in 2016 and rebranded in 2019. Despite being one of the first in the market, Bon & Viv now accounts for less than 10% of hard seltzer sales, though it remains renowned for its complex flavor combinations and lower calorie content, with each 12-ounce pour serving 90 calories and 0 grams of sugar. The brand offers unique flavors such as Black Cherry Rosemary and Pear Elderflower, and it is the official spiked seltzer of the National Football League. Bon & Viv's market share, although smaller, is significant in the context of its innovative products and health-conscious consumer appeal. It holds a distinct position in the market with its botanical and fruit-infused flavors. For a comprehensive guide on Bon & Viv Spiked Seltzer, you can visit their detailed guide on VinePair.

Vizzy Hard Seltzer

Vizzy Hard Seltzer is one of the fastest-growing hard seltzer brands in the U.S., notable for its significant growth in volume sales, up 8% year-to-date through May 2022, outpacing major competitors like White Claw, Truly, and Bud Light Seltzer. Vizzy's innovative flavors, each containing 100 calories, 1 gram of sugar, and 5% alcohol by volume, along with its signature antioxidant vitamin C from acerola superfruit, have been instrumental in attracting new drinkers to the segment. The brand finished 2020 as the No. 5 hard seltzer and No. 5 new item in the entire beer category, and it continues to be a mainstay on Nielsen's Top 10 Growth Brands list. Vizzy's success has contributed to Molson Coors' hard seltzer portfolio seeing a 240.4% increase in volume sales in 2021, significantly outperforming the overall segment. For more information, visit Vizzy's official website.

Smirnoff Seltzer

Smirnoff Seltzer is a leading brand in the hard seltzer market, holding an impressive 18% of the global market share, which is the second-highest percentage among all brands. Known for its innovative and evolved products, Smirnoff Seltzers are spiked to perfection with zero sugar and only 90 calories, catering to the growing demand for low-calorie and low-sugar beverages. The brand's success is further highlighted by its wide distribution and popularity, particularly in the US and UK markets. Smirnoff's entry into the hard seltzer sector has been marked by significant growth, with its Smirnoff Red, White, and Berry Seltzer launch seeing considerable success. As part of Diageo's portfolio, Smirnoff Seltzers continue to expand and innovate, capitalizing on consumer trends.

High Noon Sun Sips

High Noon Sun Sips, launched by Spirit of Gallo in 2019, has emerged as a leading spirits-based hard seltzer brand, achieving $1.25 billion in sales in 2022 and becoming the No. 1-selling spirits brand by volume in the U.S. with 16.4 million cases sold, representing an 85% growth that year. The brand commands about 40% of the spirits-based hard seltzer category and is projected to reach 21.4 million cases in 2023, a 30.5% increase from the previous year. High Noon's success is attributed to its use of real vodka and real fruit juice, offering a high-quality and transparently communicated product. The brand's Tequila Seltzer, introduced in 2023, has also become the No. 1 Tequila-based ready-to-drink SKU. High Noon's products are popular across various age groups and are known for their crisp, clean taste and low calorie count of 100 calories per serving. To read more about their sales achievement, visit High Noon eclipses $1 billion in sales in 2022.

Corona Seltzer

Corona Seltzer, while not as dominant as some other brands, is a notable player in the hard seltzer market. Despite a significant marketing spend of $40 million by Constellation Brands Inc., Corona Hard Seltzer did not experience the same initial market gains as brands like Bud Light Hard Seltzer. As of 2021, Corona and other Molson Coors and Constellation products accounted for less than 4% of the market share. The brand's performance highlights the competitive nature of the hard seltzer market, where product innovation and consumer preferences play crucial roles. Corona Seltzer's market presence is part of the broader trend of major alcohol companies expanding into the hard seltzer segment.

Michelob Ultra Organic Seltzer

Michelob Ultra Organic Seltzer, launched by Anheuser-Busch InBev in 2021, stands out as a premium offering in the hard seltzer market. Certified organic by the USDA, it is produced at the company's organic-certified brewery in Cartersville, Georgia. This seltzer boasts 80 calories, 4% ABV, and zero carbohydrates or sugars, making it a healthier alternative. It targets a slightly older demographic, aged 35-54, which accounts for half of the segment's growth. Despite facing declines in recent sales, it holds a 2% share of the overall hard seltzer segment. For more details, visit their Michelob Ultra Organic Seltzer page.