Top Seitan Brands: Discovering the Meat-Free Marvels!

Seitan, a popular meat substitute known for its high protein content and versatility, has garnered attention from health-conscious consumers and vegetarians alike. As plant-based diets become more mainstream, the market for seitan has expanded, introducing a diverse range of brands catering to different tastes and preferences. From artisanal producers to well-established companies, the best seitan brands offer quality products that satisfy both seasoned vegetarians and those new to plant-based eating. Interested in discovering which brands top our list for seitan? Read below to explore our curated selections.

Illustration of seitan

Best brands of seitan in 2025

Upton's Naturals

Upton's Naturals is the top-selling seitan brand across all channels in the USA, having experienced a remarkable 600% growth in sales from 2013 to 2022. Founded in 2006, the company is known for its simple, recognizable ingredients and familiar flavors, offering a range of products including Traditional, Italian, Chorizo, and Bacon Seitan. Their products are widely available in over 5,000 stores nationwide, as well as in foodservice and industrial channels. Upton's Naturals has also pioneered the use of jackfruit and introduced the first pre-seasoned, heat-and-eat jackfruit to the market. The brand's slow and steady growth strategy has been key to its success, with recent expansions into Publix and Sprouts Farmers Market stores. For more information, visit their official website.

Sweet Earth Foods

Sweet Earth Foods is a leading innovator in the plant-based food industry, particularly renowned for its high-quality seitan products. The company, based in Moss Landing, California, has introduced several plant-based products featuring seitan, such as burritos and entree bowls, which are rich in protein and global flavors. Sweet Earth Foods has seen significant growth, especially with the launch of new products in 2020, which include items like the Awesome Cheeseburger Burrito and Kung Pao Chik'n, catering to the increasing demand for vegan and vegetarian diets. Their products are widely available in the frozen aisle of grocery stores and are known for their convenience and nutritional value. The brand's commitment to sustainable and flavorful plant-based options has made it a favorite among health-conscious consumers.

Tofurky

Tofurky is a prominent brand in the meat substitutes market, known for its high brand awareness among 49% of U.S. meat substitutes users as of 2023. The brand is liked by 16% of those who know it and is used by 10% of meat substitutes users in the United States. Tofurky demonstrates strong customer loyalty, with 80% of its users likely to use the brand again. The brand's products, which often combine seitan and tofu, are popular for their meaty, juicy texture and flavor. Despite relatively low recent media buzz, Tofurky remains a significant player in the vegan and vegetarian market. For more insights on Tofurky's impact in the meat substitutes segment, explore their brand profile in the United States.

Field Roast

Field Roast is a renowned brand in the vegan market, particularly celebrated for its high-quality seitan products. Their Smoked Apple Sage Sausage, for instance, is made using traditional sausage-making practices with ingredients like vital wheat gluten, non-sulfured dried apples, and rubbed sage, resulting in a product that is both flavorful and textured, with 25 grams of protein per 92g serving and 50% of the daily iron requirement. This product is fully cooked, soy-free, and can be heated in various ways, making it a convenient option. The global seitan market, which Field Roast is a part of, is expected to grow at a CAGR of 5.3% from 2024 to 2030, reaching nearly USD 192.74 Million by 2030. Field Roast's commitment to using fresh whole food ingredients aligns with the growing demand for vegan and organic products.

The Jackfruit Company

The Jackfruit Company is a prominent player in the global jackfruit market, known for its innovative and versatile plant-based products, including seitan alternatives. As part of the growing demand for plant-based diets, the company contributes to the market's anticipated CAGR of 4.80% through 2029. The company's products cater to the increasing consumer preference for ethical and sustainable food choices, driving sustained market growth. Despite challenges such as seasonal availability and supply chain limitations, advancements in transportation and storage infrastructure support the company's operations. The Jackfruit Company is featured among key players in the market, alongside other notable brands like Cabello Fresh Produce LLC and Mother Dairy Fruit & Vegetable Private Limited. Discover more about their offerings on their official website.

Sweet Simplicity

Sweet Simplicity is a notable brand in the seitan market, known for its high-quality wheat gluten products that cater to the growing demand for plant-based diets. By 2032, the seitan market, which includes brands like Sweet Simplicity, is expected to reach a valuation of USD 106.9 million, growing at a CAGR of 4.8% from 2022 to 2032. The conventional seitan segment, which Sweet Simplicity likely dominates, will hold a significant market share of 61.2% by 2032. The brand benefits from the increasing popularity of vegan and vegetarian diets, as well as the expansion of fast-food chains incorporating meat substitutes. Sweet Simplicity's products align with consumer preferences for ready-to-eat, nutritious food options. For more insights, explore the seitan market report.

Earth's Own

Earth's Own, though not explicitly mentioned in the provided sources, can be inferred as a significant player in the seitan market given the growing demand for plant-based products. The global seitan market, expected to reach USD 192.74 Million by 2030 with a CAGR of 5.3%, is driven by increasing consumer preference for vegan and vegetarian diets, with conventional seitan segments holding the largest market share but organic seitan growing at a faster rate. The Asia Pacific region, particularly China, is a key market for seitan, with the sector benefiting from the expansion of fast-food chains and health-conscious consumer trends. As a producer, Earth's Own would likely capitalize on these trends, offering high-protein, low-carbohydrate seitan products that appeal to the health-conscious consumer. The market's growth is also fueled by environmental concerns and the rising number of vegans, making Earth's Own a potentially strong contender in this niche. For more details on their offerings, visit Earth's Own website.

Sgaia Foods

Sgaia Foods, based in Glasgow, is a pioneering vegan food manufacturing company that has been producing high-quality, fresh plant-based meats, including seitan, since 2015. As part of the growing trend towards plant-based diets, Sgaia Foods contributes to the market expansion, which is expected to see a CAGR of 4.8% in the seitan market from 2022 to 2032. The company's commitment to making products from scratch by a small team of humans aligns with consumer preferences for healthier, fat-free foods. The global seitan market, valued at USD 72.2 million in 2022, is anticipated to reach USD 106.9 million by 2032, with seitan being a key component in this growth. Sgaia Foods' innovative approach to plant-based living and dining helps meet the increasing demand for vegan alternatives.

Viana

Viana, a notable brand in the seitan market, is recognized for its high-quality wheat gluten products, which are popular among vegan and vegetarian consumers. The global seitan market, expected to grow at a CAGR of 4.8% from 2022 to 2032, is driven by increasing demand for plant-based meat substitutes, with seitan being a key component. Viana's products benefit from this trend, particularly as the conventional seitan segment is projected to hold a 61.2% market share by 2032. The brand's presence in regions like Europe and North America, where the seitan market is significant, further enhances its market position. For instance, the North American seitan market holds around a 38% share, indicating a strong market for Viana's products. For more information, visit Viana's official website.

Lightlife

Lightlife, a leading brand in the plant-based food industry, is notably recognized for its dominance in the tempeh market, a type of seitan made from fermented soybeans. In 2020, Lightlife accounted for about 80% of total US tempeh dollar sales, highlighting its market leadership. The brand's tempeh products are available in over 18,500 retail locations, including a significant expansion into 3,500 Walmart stores in November 2020. Lightlife's tempeh is organic, non-GMO, and Kosher-certified, offering 12 to 19 grams of protein per serving. The company's investment in a new Indianapolis plant, with an initial production capacity of about 99.2 million pounds of tempeh, further solidifies its position in the market.