Salmon, with its rich flavor and nutritional benefits, has become a staple in many households and restaurants alike. The market is flooded with numerous brands, each offering unique selling points such as wild-caught, sustainably farmed, or smoked variations. Some brands have risen to prominence due to their dedication to quality and taste, making it easier for consumers to choose the best product for their needs. Curious about which brands make the list? Discover more about the top picks below.
Illustration of salmon
Best brands of salmon in 2025
Alaska Gold
Alaska Gold Seafood is renowned for producing some of the finest quality wild salmon, with its fishermen-owned cooperative ensuring minimal environmental impact through traditional hook-and-line methods. In 2023, Alaska's commercial salmon fishery harvested 230.2 million salmon, with sockeye salmon accounting for 23% of the harvest and 45% of the total value at $181.1 million. Alaska Gold Seafood stands out for its commitment to sustainability and quality, offering products that are rich in essential vitamins and fatty acids. Their salmon is particularly praised for its low mercury content and low toxin contamination compared to farmed versions. The brand's products are widely appreciated for their freshness and taste, making them a top choice for consumers.
Fishpeople
The global salmon industry is led by major producers like Norway and Chile, with Norway accounting for over 50% of global production and Chile contributing around 27%. Key players such as MOWI and SalMar are at the forefront of the industry in terms of volume and sustainability practices. In 2020, Chilean salmon production reached 1.1 million metric tons, with Atlantic salmon constituting 72.9% of this production. The industry is increasingly focused on sustainable practices, with companies investing in innovative technologies to reduce environmental impact and enhance fish welfare. For more insights on sustainable salmon farming, explore Kvaroy Arctic's commitment to sustainability, as there is no specific information available for "Fishpeople" in the provided sources.
Wild Planet
Wild Planet is a renowned brand in the canned salmon market, known for its high-quality products that cater to the increasing demand for healthy and convenient seafood. In 2022, the global canned salmon market, which includes brands like Wild Planet, was valued at USD 4.4 billion and is projected to reach USD 7.11 billion by 2030, growing at a CAGR of 6.20%. Wild Planet benefits from the market trend where farmed canned salmon dominates, holding around 54.5% of the market share in 2022. The brand's focus on nutritional value, such as providing salmon rich in omega-3 fatty acids, aligns with consumer preferences for health-conscious food choices. As the market expands, brands like Wild Planet are expected to continue innovating with advanced aquaculture practices and technological improvements.
Bumble Bee
Bumble Bee Seafoods is a leading producer of high-quality salmon products, utilizing three of the five species of salmon found in Alaska, including pink, sockeye, and Keta (chum) salmon. The company's canned pink salmon is particularly popular, offering lean protein, healthy fats, and essential nutrients. Bumble Bee generates significant revenue through its canned salmon products, with tier 3 companies like Bumble Bee controlling around 35% of the industry's revenue share. Their products are widely available, especially in North America, and are known for their versatility in various recipes. The company's commitment to sustainable fishing practices ensures the long-term health of salmon populations.
Crown Prince
Crown Prince, Inc. is a leading producer in the global canned salmon market, known for its high-quality products and significant market presence. The company is part of a market expected to reach $4.2 billion by 2027, growing at a CAGR of 4.8% during the forecast period. Crown Prince benefits from rising consumer health consciousness and increased consumption of salmon products, particularly in regions like Europe where the demand is high. The company's products are distributed through various channels, including hypermarkets and supermarkets, which generated a market value of $1.6 billion in 2020. As a key player, Crown Prince contributes to the overall growth of the salmon market, projected to reach $32,118.7 million by 2031.
Safe Catch
Safe Catch is renowned as one of the top producers of salmon, emphasizing strict mercury testing and sustainable fishing practices. Each Safe Catch salmon is tested to ensure it meets or exceeds FDA mercury standards, with a focus on transparency and consumer safety. The company's commitment to quality is reflected in their rigorous testing process, where every fish is tested for mercury and other contaminants. Safe Catch sources its salmon from wild-caught fisheries, ensuring a high-quality product that is both healthy and environmentally responsible. By adhering to these stringent standards, Safe Catch has established itself as a trusted brand in the seafood industry.
Vital Choice
Vital Choice stands out as a premier producer of salmon, particularly renowned for its high-quality wild Alaskan sockeye salmon. Founded in 2001 by Alaska fishermen, the company has maintained a strong commitment to sustainability, with Alaska's fisheries recognized for their environmental stewardship and MSC certification. The brand's products are rich in omega-3 fatty acids, vitamin D, and the antioxidant astaxanthin, making them a nutritious choice. In 2022, Vital Choice benefited from a record-breaking sockeye salmon run in Bristol Bay, with catches totaling around 75 million fish, a 44% increase over the 10-year average. This emphasis on sustainable practices and quality has earned Vital Choice a trusted reputation in the seafood industry.
Kostroma
Russia is enhancing its salmon production, with the government aiming to nearly double domestic salmon production by 2027-2030, targeting 150,000 tonnes per year plus an additional 70,000 tonnes in the Far East. In 2020, Russian farmers produced 116,000 tonnes of Atlantic salmon and trout, a 27.5% increase from the previous year. The Russian North-Western Federal District is expected to produce 120,000 tonnes of salmon per year by 2030. Major producers like Russian Aquaculture and Russian Salmon are expanding their capacities, with Russian Aquaculture planning to increase production to 25,000 tonnes per year by 2025. Despite challenges, Russian aquaculture saw a 7.5% increase in production in 2022, with trout and salmon production reaching 154,000 tonnes. For more detailed insights, you can visit the Russian government's plans to double salmon production.
Rubinstein's
The global salmon market is dominated by several key players, with Norway and Chile being the leading producers. In 2020, Chilean salmon and trout production totaled 1,079,595 metric tons, with Atlantic salmon accounting for 72.9% of this production. Major companies like Leroy, SalMar ASA, and Mowi are significant contributors to the global salmon market, which was valued at USD 14.87 billion in 2021 and is expected to grow at a CAGR of 8.5% from 2022 to 2030. The market is driven by increasing demand for fresh, frozen, and canned salmon products, with Europe accounting for 48.7% of the total revenue in 2021. For more detailed insights, visit the Grand View Research report on the salmon fish market.
Kirkland Signature
Kirkland Signature, the in-house brand of Costco, is renowned for its high-quality salmon products, which have garnered significant market share and consumer trust. In 2022, the farmed canned salmon segment, which includes Kirkland Signature products, dominated the market with a 54.5% share, highlighting the brand's strong presence. The brand's commitment to sustainable practices and efficient production methods, such as Verlasso's 1:1 "Fish In : Fish Out" ratio, has earned it a "good alternative" rating from the Monterey Bay Aquarium's Seafood Watch program. This sustainability and quality have contributed to the growing demand for Kirkland Signature salmon, with the global canned salmon market expected to grow at a CAGR of 6.20% from 2022 to 2030.
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