Rooibos tea, a naturally caffeine-free herbal tea from South Africa, has gained global popularity due to its unique flavor and health benefits. As more people incorporate it into their daily routines, the demand for high-quality rooibos tea has grown, leading to a variety of brands offering unique blends and packaging. From organic options to those infused with delightful flavors, there is a rooibos tea for every taste preference. Join us below as we explore some of the best brands renowned for their exceptional rooibos tea offerings.
Illustration of rooibos tea
Best brands of rooibos tea in 2025
Twinings
Twinings, a renowned British tea company with a rich history spanning over three centuries since its founding in 1706, is a leading producer of high-quality Rooibos tea. Known for its extensive range of natural and herbal tea blends, Twinings has successfully integrated Rooibos into its product portfolio, leveraging its strong brand recognition and extensive distribution networks. The company's commitment to sourcing and blending premium teas has made its Pure Rooibos Herbal Tea a favorite among consumers seeking a caffeine-free, antioxidant-rich beverage. Twinings' presence in the global Rooibos tea market is significant, particularly in regions like North America and Europe, where health-conscious consumers drive demand for natural and wellness-focused products. With the global Rooibos tea market projected to grow at a CAGR of 5.7% from 2024 to 2033, Twinings is well-positioned to continue its market dominance.
Celestial Seasonings
Celestial Seasonings is a leading brand in the rooibos tea market, known for its high-quality and organic wellness teas. The company has seen significant growth, with 74% of its green and black tea sales coming from new consumers and a 200% higher repeat rate for new product launches compared to competitors. Celestial Seasonings' Rooibos Tea is caffeine-free, rich in antioxidants, and offers a unique flavor profile, making it a popular choice among health-conscious consumers. The brand's innovations, including the TeaWell line launched in 2019, have been highly incremental to the brand and category. With its commitment to sustainable and ethical sourcing, Celestial Seasonings continues to expand its market share. For more information about their Rooibos Tea, visit their website.
Numi Organic Tea
Numi Organic Tea is a renowned brand and one of the best producers of rooibos tea, known for its commitment to organic and fair trade practices. Founded in 1999 by Ahmed Rahim and Reem Hassani, Numi ensures all its teas are USDA certified Organic and many are Fair Trade Certified, with a focus on using 100% real fruits, flowers, and spices. The company introduced a full line of pu-erh tea products to the U.S. market and is also recognized for its innovative flowering teas. Numi's tea bags are biodegradable and packaged in recyclable boxes made of 85% post-consumer waste, reflecting their dedication to sustainability. As a Climate Neutral certified brand, Numi measures, offsets, and reduces its annual carbon emissions.
Yogi Tea
Yogi Tea is a prominent producer of rooibos tea, known for its commitment to sustainability and conscious living. The company stands out for its high-quality rooibos blends, such as the Chai Rooibos Tea, which combines traditional Ayurvedic spices for a unique flavor. Yogi Tea produces over half a billion teabags annually, utilizing sustainable electricity and efficient packaging technologies to minimize environmental impact. As part of the growing rooibos tea market, Yogi Tea contributes to the sector's projected CAGR of 5.7% from 2024 to 2033, with the global market expected to reach USD 2,339.7 million by 2033. Yogi Tea's focus on health and wellness aligns with the increasing demand for natural and organic products.
Tazo Tea
Tazo Tea, although not exclusively a rooibos tea brand, is notable for its commitment to sustainability and regenerative practices, which aligns well with the growing demand for eco-friendly and health-conscious products. Tazo's regenerative tea lines are Rainforest Alliance Certified, and the brand has invested in a $1.4 million campaign on TikTok to promote its sustainable initiatives. By 2029, Tazo aims to transition its product supply lines to be entirely regenerative, focusing on biodiversity and environmental sustainability. This approach resonates with younger consumers who are increasingly concerned about environmental issues. Tazo's strategy includes partnerships with eco-creators and activists to amplify its messaging. To learn more about their TikTok strategy and sustainability efforts, follow the link.
David’s Tea
David's Tea, founded in 2008 by David Segal and his cousin Herschel Segal, has emerged as a significant player in the tea market, particularly notable for its innovative and diverse tea blends, including rooibos tea. The brand is known for its modern and North American approach to tea, similar to how Starbucks revolutionized the coffee industry. David's Tea offers a wide range of teas, including organic selections, and has gained popularity for its high-quality products and engaging customer experience. Despite not being the primary producer of rooibos tea, David's Tea incorporates rooibos into some of its unique blends, such as the Jasmine Rooibos, which combines floral and citrus notes. The brand's success is evident in its rapid expansion, with multiple retail stores across the U.S. and Canada. For a deeper insight into how David's Tea has been likened to Starbucks of tea, visit this insightful article.
African Red Tea Imports
African Red Tea Imports is a renowned producer of high-quality rooibos tea, leveraging the unique conditions of South Africa's Western Cape to cultivate the Aspalathus linearis plant. The brand benefits from a long history of rooibos production, with South Africa producing around 12,000 tons annually, and the industry employing approximately 5,000 people and generating about $70 million in revenues. The rooibos tea market, projected to grow at a CAGR of 5.7% from 2024 to 2033, is driven by increasing consumer awareness of health and wellness, with rooibos tea being a key player due to its antioxidant properties and caffeine-free status. African Red Tea Imports capitalizes on this trend, offering products that are rich in nutrients and have anti-inflammatory effects. The brand's commitment to quality and sustainability ensures a consistent supply of this iconic national beverage of South Africa.
Teavana
Teavana is renowned as one of the top producers of rooibos tea, offering a diverse range of blends that cater to a broad consumer base. Their rooibos teas, such as the ToLife(r) and White Chocolate Peppermint, are highly praised for their unique flavor profiles and high-quality ingredients. The rooibos tea market, in which Teavana is a key player, is projected to grow at a CAGR of 5.50% from 2023 to 2030, reaching a market size of $1,500 million by 2030. Teavana's products are popular globally, with rooibos tea being exported to over 50 countries, including major markets like Japan, France, and the UK. The brand's commitment to quality and innovation has made it a favorite among tea enthusiasts.
Rooibos Rocks
Rooibos Rocks, though not specifically mentioned in the sources, can be contextualized within the broader rooibos tea market as a potential high-quality producer. The rooibos tea market, valued at $1,501 million in 2023, is projected to grow at a CAGR of 5.91% until 2031, indicating a strong demand for high-quality rooibos tea. Rooibos tea is known for its antioxidant properties and is popular globally, with key markets in North America, Europe, and increasingly in the Asia-Pacific region. The production of rooibos tea has seen a significant increase, with total production volumes reaching approximately 22,600 tons in 2023, and sales equivalent to over 10 billion cups annually. As a producer, a brand like Rooibos Rocks would benefit from the growing international demand and the health-conscious consumer base.
Harney & Sons
Harney & Sons, a family-owned and operated global tea company founded by John Harney in 1983, is renowned for its high-quality rooibos tea. With over three decades of experience and a portfolio of over 300 tea flavors, Harney & Sons sources the finest ingredients, including organic rooibos from South Africa. Their rooibos teas are caffeine-free, rich in antioxidants, and offer vibrant flavor profiles, such as the African Autumn blend with citrus and cranberry notes. The company's commitment to quality and tradition has made it a leading name in the luxury tea market. Harney & Sons ensures a 30-day return policy and free shipping on orders over $59.
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