Snacking has become an integral part of our lives, offering little moments of indulgence and fuel to power through the day. With countless snack brands flooding the market, it can be overwhelming to choose which ones truly stand out. From artisanal delights to health-conscious choices, the best brands have managed to balance flavor, quality, and customer satisfaction. Curious to find out which brands made it to our top list and why they deserve your snack-time attention? Read on to discover our carefully curated selections below.
Illustration of snacks
Best brands of snacks in 2025
Lay's
Lay's, a flagship brand of Frito Lay, is a leading producer of snacks, particularly in the U.S. potato chip market, where it held a significant market share of 38.9% in 2017 and remained the leading brand in 2024 with 1.4 billion unit sales. Known for its wide range of flavors and consistent quality, Lay's continues to capture a substantial share of the snack market. The brand's success is attributed to its innovative marketing strategies and diverse product portfolio. Lay's contributes significantly to Frito Lay's overall revenue, which was over $17 billion annually as of 2021. For more information, visit the Lay's official website.
Doritos
Doritos, a flagship brand of Frito-Lay and a subsidiary of PepsiCo, dominates the tortilla chip market with a significant 44.7% market share, generating $3.0 billion in sales in 2022, an 8.9% increase from the previous year. Introduced nationwide in 1966, Doritos was the first tortilla chip to achieve national distribution in the U.S. The brand continues to innovate, having introduced various flavors and product lines, such as Doritos Jacked in 2012, which are 40% larger than standard Doritos. Doritos has also expanded globally, entering markets like Indonesia in 2017. The brand's success is further underscored by its commitment to consumer preferences, including the elimination of trans fat in all varieties since 2002. You can explore their diverse range of flavors and products by visiting their official website.
Pringles
Pringles, owned by Kellogg's, is a leading snack brand that has adapted seamlessly to the evolving food delivery landscape. Since its introduction in 1968, Pringles has expanded globally, available in over 140 countries by 2011. The brand has seen significant market share growth, such as in Australia where its market share increased from 49% in Q1 2022 to 63% in Q1 2023, and in Canada from 41% in Q4 2021 to 60% in Q1 2023. Pringles has also successfully integrated into digital storefronts, with its presence more than doubling in the UK from 3% in Q3 2021 to over 6% in Q1 2023. The brand's innovative approach, including partnerships with food delivery companies like Uber Eats and DoorDash, has solidified its position in the competitive snack market. For more details on their offerings, visit the official Pringles website.
Oreo
Oreo, a global phenomenon in the snack industry, boasts an impressive 17% market share in the global cookie category and is available in over 100 countries. The brand's international marketing strategy, which includes adapting to local preferences and cultural nuances, has driven significant success, such as a 17% revenue growth and a 12% organic net revenue forecast. In key markets like the US and China, Oreo holds over 10% market share in the biscuits market. The brand's ability to resonate with diverse demographics and its strong online presence, with a 26.44% increase in web traffic, further solidify its position as a leading snack producer. Oreo's commitment to cultural relevance and continuous innovation has propelled it to global cookie domination.
Reese's
Reese's, a leading brand in the snack industry, is particularly renowned for its chocolate candies. In 2022, Reese's achieved significant growth, with a 22.9% increase in dollar sales in the Chocolate Candy Snack Size category, reaching $295.3 million, and a 20.3% increase in dollar sales to $681.45 million in the Chocolate Candy Box/Bag/Bar > 3.5 ounces category, accompanied by an 11.1% rise in unit sales. As of 2012, Reese's was the best-selling candy brand in the United States, with sales of $2.603 billion, and it held a 62% larger market share than the next brand in the U.S. convenience store channel. Products like Reese's Peanut Butter Cups dominate seasonal sales, accounting for over 47% of all seasonal sales in the U.S. convenience store channel. For more information on their product range, visit the official Reese's website.
Cheez-It
Cheez-It, a brand owned by Kellogg, is a leading producer of snacks, boasting a 101-year history and a billion-dollar presence in the U.S. market. It saw a 4.5% sales growth in 2021, the largest increase among top U.S. cracker brands, and is known for its adaptability and diverse product offerings, including different package forms and new applications like Snap'd and Puff'd. For more information about their product offerings, visit their Cheez-It Original Crackers page.
KIND
KIND, a leading brand in the snack bar industry, has firmly established itself as a top producer of healthy snacks since its founding in 2004. With a presence in approximately 20% of American households, KIND has expanded its product line beyond core bars to include refrigerated items, chocolate, soft granola, cereal bars, and frozen bars, achieving sales of about $1.7 billion in 2021. The brand, acquired by Mars in 2020 for over $5 billion, prioritizes plant-based, nutrient-dense ingredients and has seen significant growth despite industry challenges. KIND's products are gluten-free, non-GMO, and made in the United States, with a strong focus on sustainable practices. The company continues to innovate and expand its distribution, including a "Perfect Store Initiative" to optimize shelf presence. For an insightful look into the brand's strategy, check out this KIND CEO Q&A on Snacking.
Popchips
Popchips, a leading brand in the healthy snack market, was founded in 2007 by Keith Belling and Patrick Turpin. It has grown significantly by offering potato chips with 50% less fat than traditional fried chips. The brand utilizes a unique cooking technique involving heat and pressure, similar to that used for rice cakes, to produce its signature 'popped' chips. Popchips has seen strong performance, especially during the pandemic, with sales increasing by 10% to 30% year over year depending on the retailer. The brand's core potato chips line, particularly the barbecue flavor, has been a top performer, and they have also introduced grain-free and corn chip lines with reduced fat content. Popchips has a strong online presence and has seen significant growth in e-commerce sales.
Kettle Brand
Kettle Brand, a renowned producer of premium snacks, has consistently demonstrated strong market performance. As of 2022, Kettle Brand saw a 1.3% growth in sales, reaching a total of $269.8 million. Founded in 1978 by Cameron Healy, the company has expanded significantly, capturing 18% of the U.S. market share in the premium potato chip category by 2006. Kettle Brand is known for its all-natural potato chips, fried using expeller-pressed high-monounsaturated oils, and has introduced various flavors through consumer contests. The brand is currently owned by Campbell Soup Company, which acquired it in 2018. For more details, visit their official website.
Nature Valley
Nature Valley, a leading brand in the snack industry, has seen significant growth and popularity, particularly among young consumers. In 2023, the brand experienced a 13.5% lift in brand equity among Gen Z adults, indicating strong momentum and consumer preference. Nature Valley's granola bars category brought in $667 million in sales, with an 8% increase from the previous year, contributing to the overall $1.638 billion in granola bar sales with an 11.1% increase. The brand's focus on health-conscious trends, convenient snacks, and diverse flavors has solidified its position in the market. Nature Valley's products, such as the Protein Peanut & Chocolate bars, are high in protein and fiber, making them a favorite among health-aware consumers.
Leave a Reply
Your email address will not be published.