Top Pancake Mix Brands for Fluffy Perfection

Pancakes have always been a beloved breakfast staple, enjoyed by people of all ages around the world. A delicious pancake starts with a great pancake mix, and with countless brands available, choosing the best one can be a delightful yet daunting task. Whether you prefer traditional buttermilk, gluten-free options, or something with a unique twist, there's a pancake mix out there to suit your taste. To help you make an informed choice, we've compiled a list of some of the best pancake mix brands available today.

Illustration of pancake mix

Best brands of pancake mix in 2025

Aunt Jemima

Aunt Jemima, now rebranded as Pearl Milling Company, is a prominent producer of pancake mix, having originated in 1888 in St. Joseph, Missouri, as the first self-rising pancake mix. The brand was retired by Quaker Oats in 2021 due to its origins based on a racial stereotype, and it was renamed to Pearl Milling Company. Despite the name change, the brand continues to be a significant player in the market, with its products still featuring the familiar red packaging. Pearl Milling Company is part of PepsiCo Inc. and has maintained its market presence through customer and cultural expert input. The brand's transition included a $1 million donation to empower Black women and girls.

Bisquick

Bisquick, a renowned brand from General Mills, is a leading producer of pancake mixes, known for its convenience and versatility. The US baking mixes market, which includes Bisquick products, was valued at $3.9 billion in 2023 and is expected to grow at a CAGR of more than 2% from 2023 to 2028. Bisquick's popularity stems from its easy-to-use recipes, such as the classic Bisquick pancake mix that requires just 2 cups of mix, 1 cup of milk, and 2 eggs. This brand is a staple in many American households, contributing significantly to the market's growth driven by consumer demand for convenient breakfast solutions. Bisquick's presence in major distribution channels, including hypermarkets, supermarkets, and e-retailers, further enhances its market reach. For more details, visit the official Bisquick page on the General Mills website.

Krusteaz

Krusteaz is a renowned brand in the pancake mix market, celebrated for its high-quality and versatile products. Founded in 1932 by Rose Charters, the company has evolved to become a leading producer, with its Kent plant producing over 190 million pounds of product annually. Krusteaz offers a diverse range of mixes, including Buttermilk, Sweet Cream, and Pumpkin Spice, catering to various consumer preferences and dietary needs. The brand is part of Continental Mills, which has recently rebranded to focus more on the Krusteaz name, highlighting its 90-year legacy and commitment to quality. The global pancake mixes market, in which Krusteaz is a key player, is projected to grow at a CAGR of 5.42% from 2023 to 2028. Explore their extensive selection of pancake mixes on their official website.

Kodiak Cakes

Kodiak Cakes has emerged as a leading producer of pancake mix, outselling legacy brands like Aunt Jemima and Bisquick. The company gained nationwide attention after appearing on ABC's Shark Tank in 2014 and chose not to accept an investment offer, a decision that proved highly beneficial as they now rake in over $200 million in annual sales. Kodiak Cakes introduced health-conscious variants, including whole wheat, oats, and honey-infused mixes, and their Protein Power Cakes became the No. 1 selling pancake mix at Target. The brand has expanded its product line to include frozen waffles, oatmeal, granola bars, and other grain-based breakfast and baking mixes, with a significant presence in over 26,000 retail locations. Kodiak Cakes has achieved a compound annual growth rate of over 60% in the past 12 years and gained 13 percentage points of market share in its core categories over the last three years. For more insights, you can explore the recipe for success for Kodiak Cakes.

Hungry Jack

Hungry Jack is a renowned brand in the pancake mix market, celebrated for its convenient and high-quality products. The brand has seen significant growth, with a 26% increase in sales in 2023, contributing $115.6 million to the market. For nearly 70 years, Hungry Jack has been a trusted name, offering a range of mixes that cater to diverse consumer preferences. Their products are widely available and have experienced substantial increases, such as a 483.7% increase in certain segments. This growth underscores the brand's commitment to providing versatile and time-saving breakfast solutions. Discover their pancake mix.

Stonewall Kitchen

Stonewall Kitchen is renowned for its high-quality pancake and waffle mixes, offering a range of flavors such as Farmhouse, Blueberry, and Toasted Coconut. Their mixes are made in the USA and include ingredients like malted flour for light and fluffy pancakes. The Farmhouse Pancake & Waffle Mix, available in 16 oz and 33 oz sizes, contains enriched wheat flour, corn flour, and leavenings, and is free from organic and non-GMO certifications. The mixes are easy to prepare, requiring just a few ingredients like eggs, milk, and butter. With a 4.3 out of 5-star rating, Stonewall Kitchen's pancake mixes are a favorite among breakfast enthusiasts. Explore their pancake and waffle mix collection for more delicious options.

Bob's Red Mill

Bob's Red Mill is a prominent player in the pancake mixes market, known for its high-quality and diverse range of products. The brand offers a gluten-free pancake mix, which contains 50% or more whole grain, making it a popular choice for health-conscious consumers. As part of the fragmented pancake mixes market, Bob's Red Mill has contributed to the market's growth through new product launches and other strategic initiatives. The market, expected to reach USD 750.59 million by 2029 with a CAGR of 5.42%, is driven by consumer demand for convenient and healthy breakfast options. Bob's Red Mill, along with other major players like General Mills and PepsiCo, continues to innovate and expand its product lines to meet consumer needs.

King Arthur Baking Company

King Arthur Baking Company is renowned for its high-quality pancake mixes, offering consistent and delicious results with simple, non-GMO ingredients and no artificial colors or flavors. Their Diner-Style Pancake & Waffle Mix, flavored with malt and rich buttermilk, has garnered a 5-star rating from over 1,000 reviews. The company saw significant growth in 2020, selling more than double the pounds of flour compared to the same period in 2019. Known for their meticulous taste-testing and blending, King Arthur ensures every mix delivers the best diner-style pancakes and waffles. Their products are highly praised by bakers for their ease of use and flavorful outcomes.

Birch Benders

Birch Benders is a leading brand in the pancake and waffle mix market, known for its convenient, healthy, and delicious products. Founded by Matt LaCasse and Lizzi Ackerman, the company has successfully penetrated over 7,000 stores, including prominent chains like Whole Foods and Sprouts. Birch Benders introduced the first-to-market paleo pancake mix and offers a range of varieties, including gluten-free, vegan, and protein-packed options. Their mixes are distinguished by being just-add-water, containing no GMOs, trans fat, or BPAs, and offering high nutritional value, such as 16g of protein per serving in their Peanut Butter Protein Mix. The brand's innovative approach has made it a top performer in the natural channel, with its paleo mix being the No. 1 most productive pancake mix nationwide. Explore their selection of pancake and waffle mixes on their website.

Pamela's Products

Pamela's Products is a renowned brand in the pancake mix market, celebrated for its high-quality, gluten-free baking and pancake mixes. Founded in 1988 by Pamela Giusto-Sorrells, the company has maintained a strong reputation for using natural and non-GMO ingredients, free from artificial additives and high fructose corn syrup. Their mixes contain eight grams of whole grains per serving and are manufactured on dedicated gluten-free lines, ensuring a gluten content of 10ppm or less, well below the FDA's guidelines. Despite a brief confusion in 2019 regarding shared equipment, Pamela's has reaffirmed its commitment to strict gluten-free standards. The brand continues to be a favorite among consumers, particularly those with gluten intolerance or preferences.