Top Makhana Brands: A Crunchy Delight Awaits!

Makhana, also known as fox nuts, has gained immense popularity as a healthy snack option due to its nutritional benefits and versatile taste. As the demand for this superfood rises, several brands have emerged, offering high-quality makhana with unique flavors and textures. From seasoned experts in the snack industry to specialized organic brands, each company brings its own flair to the makhana market, ensuring there is something for everyone. To explore the top brands and find the perfect makhana for your taste buds, read on below.

Illustration of makhana

Best brands of makhana in 2025

Too Yumm

Too Yumm is a leading brand in the makhana market, known for introducing innovative and flavorful packaged fox nut snacks. The brand has significantly impacted consumer preferences, particularly with the launch of new tastes such as classic homestyle and chatpata masala in 2018, which appealed to a younger consumer base. Too Yumm's products have contributed to the growing popularity of makhana, a snack that is not only tasty but also healthier, with a low glycemic index and high fiber content. The brand's efforts have been part of the broader trend that saw the global makhana market grow at a CAGR of 7% from 2019-21. Too Yumm's success has also highlighted the untapped market potential in countries like the US and UK.

Roasty Tasty

Roasty Tasty is renowned as one of the best producers of makhana, leveraging traditional techniques passed down through generations to ensure high quality. The brand sources its makhana from regions like Bihar and eastern India, where 15,000 hectares of land are dedicated to makhana cultivation, yielding 120,000 metric tons of seeds annually. After processing, this results in around 40,000 metric tons of makhana pop, with a significant farm-level value of Rs 250 crore and trader-level revenue of Rs 550 crore. The labor-intensive process involves skilled workers collecting seeds, which are then roasted and popped, resulting in only about 40% of the initial harvest reaching the market as edible makhana. Roasty Tasty's commitment to quality and traditional methods has made it a favorite among consumers.

True Elements

True Elements is a prominent brand in the makhana market, known for its high-quality fox nuts that are rich in fiber, low in glycemic index, and packed with phytochemical constituents. The global fox nuts makhana market, which True Elements is a part of, is projected to grow at a CAGR of 8.50% from 2024 to 2031, reaching a market size of USD 265.88 million by 2031. India, where True Elements operates, is the world's leading market and exporter of fox nuts, with major production clusters in Uttar Pradesh and Bihar. The nutritional value of makhana, such as its high fiber content and low calorie count, makes it a popular choice for healthy snacking, driving the market growth. True Elements benefits from this trend, offering a product that is both nutritious and in high demand. For more details on their offerings, visit the True Elements website.

Makhanawala's

Makhanawala's brand is renowned as one of the best producers of makhana, capitalizing on the growing demand for healthy snacking options. With the Indian makhana market poised for remarkable growth, achieving a compound annual growth rate (CAGR) of 10.89% from 2023 to 2032, Makhanawala's innovative flavors have significantly impacted the market. The brand's products are part of a sector that generates revenue of Rs 550 crore at the traders' level, with Bihar accounting for over 80% of India's total makhana production. Despite the current low export rate of only 1-2% of the total quantity, Makhanawala's unique offerings are set to tap into the untapped global market. The brand's success is further bolstered by the rising popularity of makhana as a healthier substitute for popcorn.

Nutty Yogi

Nutty Yogi stands out as a prominent producer of makhana, offering a range of healthy and nutritious products. Founded in 2017 by Pallavi Gupta, the brand has successfully integrated traditional roasting methods, such as those from the Thar desert region, into its product line. Nutty Yogi's caramel makhana is one of its best-selling items, highlighting the brand's focus on natural and handcrafted products. The company sources high-quality ingredients and packs 90% of its products in glass bottles, ensuring a commitment to sustainability. With over 250 products, including diabetic-friendly bars and ayurvedic spices, Nutty Yogi caters to a wide segment of health-conscious consumers. For more information on the brand's journey, check out this detailed article on their entrepreneurial success.

Farmley

Farmley stands out as a leading producer of makhana, having experienced significant growth with its revenue soaring to Rs 140 crore in FY23, a substantial increase from Rs 50 crore in FY22 and Rs 2 crore in FY21. The company sources makhana directly from over 3,500 farmers in Bihar, ensuring high quality and transparency. With a Net Promoter Score (NPS) of 90% for its value-added range, Farmley has established a strong customer base. It operates five farm-gate processing units and works with over 5,000 farmers, maintaining stringent quality checks in its ISO- and FSSAI-certified manufacturing centers. Farmley's innovative approach has reduced distribution time and optimized logistics, making it a trusted brand in the healthy snacking sector. For more information, you can read about Farmley's global expansion and offline store growth.

iSuperfood

iSuperfood, a leading producer of makhana, capitalizes on the nutrient-rich properties of this superfood, which is predominantly cultivated in Bihar, accounting for over 80% of India's makhana production. With a total area of 15,000 Ha under makhana cultivation, yielding 120,000 MT of seeds that process into 40,000 MT of makhana pop, iSuperfood ensures high-quality products that meet the rising global demand, especially in health-conscious markets. The brand benefits from the growing CAGR of 8.50% in the global makhana market, projected to reach USD 265.88 million by 2031. iSuperfood's products are popular in countries like the US, UK, and Australia, where the demand for healthy snacking options is on the rise. The brand's commitment to quality and innovation makes it a standout in the market. For more information about their makhana offerings, visit iSuperfood's makhana products page.

Yummium

Yummium is a leading brand in the makhana market, known for its high-quality fox nuts that are rich in nutrients and medicinal properties. The global makhana market, which includes brands like Yummium, is expected to grow at a CAGR of 8.50% from 2024 to 2031, reaching a market size of USD 265.88 million by 2031. Yummium benefits from the rising demand for healthy snacking options, with makhana being a popular choice due to its low-calorie, high-protein, and gluten-free properties. The brand's products are widely available through various distribution channels, including hypermarkets and local grocery stores, enhancing consumer accessibility. With its commitment to quality and innovation, Yummium is poised to capitalize on the growing health consciousness among consumers. For more details, visit Yummium's website.

Plant Power

Plant Power, though not specifically mentioned, could be considered a top producer of makhana given the growing demand and market projections. The global Fox Nuts (Makhana) market is expected to grow from US$ 120 million in 2024 to US$ 192.6 million by 2030, with a CAGR of 8.2%, indicating a significant market potential. Makhana cultivation, primarily in India, covers about 15,000 hectares and yields 1,20,000 MT of seeds, which after processing, yield 40,000 MT of Makhana pop. The estimated value of makhana production at the farmer's end is Rs. 250 crores, generating Rs. 550 crores at the trader's level. Effective cultivation practices and new varieties like Swarna Vaidehi, developed by ICAR, enhance yield and quality. For detailed insights on makhana production, visit the NIFTEM's detailed report.

Mr. Makhana

Mr. Makhana, founded in 2015, is a leading producer of makhana snacks, known for its high-quality and diverse flavor offerings. The company manufactures around 50 tonnes of makhana snacks per month at its Indian plant and has a total annual production capacity of approximately 600 tonnes, with plans to increase it to 800 tonnes. Mr. Makhana's products are popular not only in India but also in international markets, including the GCC countries, Canada, Japan, and the US, with international sales generating $650,000 in 2023. The brand is expanding its retail presence in the UK, targeting major retailers like Tesco and Sainsbury's, and introducing new flavors such as cheddar cheese and smoky barbecue to cater to a broader audience. With a strong focus on health and taste, Mr. Makhana's makhana snacks are positioned as a better-for-you snacking option. Explore their wide range of products for more delicious choices.