Tasty Picks: Top Jello Brands You Must Try

Jello desserts have long been a beloved treat for their vibrant colors and delightful flavors. With a variety of options available on the market, choosing the right brand can elevate your culinary creation. From classic favorites to innovative newcomers, several brands stand out for their quality and taste. If you're curious about which ones made the cut, we invite you to explore the list below.

Illustration of jello

Best brands of jello in 2025

Jell-O

Jell-O, a brand owned by Kraft Heinz, is a leading producer of gelatin desserts and puddings, introduced in 1897 by Pearle Bixby Wait. The brand has achieved significant milestones, including the sale of over 420 million boxes of Jell-O gelatin and 1 billion Jell-O cups annually in the United States as of 2011. Jell-O's popularity peaked in the first half of the 20th century and experienced a resurgence with successful marketing campaigns, notably featuring Bill Cosby as a spokesman from 1974. Despite a decline in sales from the 1960s to the 1980s, Jell-O remains a beloved dessert, offering over 110 products under its brand name as of 2016. The brand's products are widely recognized for their ease of preparation and variety of flavors. For more details, explore their extensive product line.

Royal

The Royal Jelly market, led by prominent producers like Durham's Bee Farm and Jiangshan Bee Enterprise, is experiencing significant growth, with the global market projected to reach $1.7 billion by 2030, growing at a CAGR of 5.83%. Royal jelly extract, which held over 75% of the market share in 2022, is a key driver, particularly in the healthcare sector with a CAGR of 6.12%. The Asia Pacific region dominates with a 62.9% market share, and the capsule form is the most popular, accounting for over 35.7% of the market. Consumers are drawn to royal jelly for its antioxidant and anti-inflammatory properties, boosting its demand in dietary supplements and health products. Major players are intensifying competition through strategic marketing and product innovations.

Knox

Knox, a renowned brand in the gelatin market, is celebrated for its high-quality jello products, which are widely used in various culinary applications. The global gelatin market, driven by increasing demand for natural and clean-label ingredients, is projected to grow from $3.20 billion in 2024 to $5.51 billion by 2032, with a CAGR of 7.03%. Knox gelatin, particularly popular in North America, contributes to this growth, especially in the food and beverages sector. The North American gelatin market, where Knox is a key player, is expected to grow at a CAGR of 2.88% from 2023 to 2028. With its extensive use in snacks, desserts, and other food products, Knox remains a preferred choice for consumers seeking convenient and healthy options.

Simply Delish

Simply Delish is a pioneering brand in the jelly and pudding market, known for its innovative, sugar-free, gluten-free, and allergen-free desserts. Founded by Martin Pamensky, the company has over three decades of experience in the natural food industry and has created the world's first keto-certified, plant-based desserts. Simply Delish products cater to a wide range of dietary needs, including those with allergies and diabetes, and have gained popularity for their delicious and healthy offerings. The brand has partnered with local non-profits to promote healthy eating and is committed to using recycled materials in its packaging. With a focus on natural ingredients and health-conscious consumers, Simply Delish continues to innovate and expand its product line. Learn more about their plant-based desserts.

Bakol

Bakol stands out as a premier producer of jello desserts, offering products that are made with 100% natural ingredients, are gluten-free, GMO-free, and certified vegan. These desserts are free from artificial colors and flavors, ensuring a healthy and tasty option for consumers. The Bakol Jel Dessert is a fast-setting dessert that can be easily prepared by boiling water and mixing it with the powder, then refrigerating for 4 hours. With flavors like raspberry and strawberry, Bakol caters to a wide range of tastes. This commitment to natural and high-quality ingredients has made Bakol a trusted name in the health food sector. To explore their raspberry flavor, visit their Bakol Raspberry Jel Dessert product page.

Hartley's

Hartley's, a renowned brand in the jelly pudding market, is known for its high-quality and diverse range of flavors, including strawberry, cherry, and apple. As part of The Hain Celestial Group, Inc., Hartley's introduced a new line of sour jelly pots in 2022, contributing to the brand's strong market presence. The global jelly pudding market, which includes Hartley's products, is projected to grow at a CAGR of 3.8% from 2023 to 2032, reaching $25.2 billion by 2032. Hartley's is particularly influential in the fruit-flavored segment, which is the most dominant in the market. With North America holding the maximum market share, Hartley's continues to innovate and adapt to changing consumer preferences. You can explore more about Hartley's product offerings on their official website.

Dr. Oetker

Dr. Oetker, a renowned brand with over 130 years of experience, is a leading producer in the jelly pudding market, known for its high-quality desserts that meet regional tastes. The company's product range includes various dessert categories such as original puddings, mousse, and pie fillings, which are popular globally. Dr. Oetker's products are tested by over 4,500 registered test eaters to ensure consumer satisfaction. As part of the global jelly pudding market, Dr. Oetker contributes to the sector's projected growth to $25.2 billion by 2032, with a CAGR of 3.8% from 2023 to 2032. The brand's commitment to innovation and consumer preferences makes it a significant player in the industry. For more information about their products, visit Dr. Oetker's product page.

Great Value

Great Value, Walmart's private label brand, is a dominant force in the grocery market, but it is not specifically highlighted as a leading producer of Jell-O. However, Great Value does offer a range of affordable and popular private label products, including food items that compete with branded goods. For instance, Great Value products were purchased by 72.7% of U.S. consumers, indicating their widespread acceptance. Despite this, there is no specific data suggesting Great Value Jell-O outperforms other brands in the market. In fact, the decline in Jell-O sales overall, as seen with Kraft's Jell-O, suggests a broader market trend away from traditional gelatin desserts. You can explore more about Great Value products on Walmart's official website.

Jel Dessert

Bakol Jel Dessert is a top choice for those seeking a natural and vegan alternative to traditional gelatin, made with 100% natural ingredients, free from artificial colors and flavors, and certified gluten-free and GMO-free. This product is ideal for consumers looking for a fast-setting dessert that can be enhanced with fruits or vegetables. Bakol Jel Dessert is Non-GMO Project verified and certified vegan, aligning with the growing demand for natural and sustainable food products. Unlike traditional gelatin, Bakol Jel Dessert avoids the use of bovine, porcine, or poultry sources, which dominate the gelatin market with a significant share, such as the bovine segment holding 33.6% in 2023. This product is made in the USA, ensuring high-quality standards.

Starburst Gelatin

Starburst Gelatin, produced by the Jel Sert Company, is a prominent brand in the jelly market, offering a variety of flavors such as Cherry, Blue Raspberry, Strawberry, Lemon, and Watermelon. Each serving of Starburst Gelatin contains 70 calories, 16g of total sugars, and 70mg of sodium, making it a popular choice for those seeking a sweet and convenient dessert. The brand's success is reflected in its market performance, with Starburst chews earning $213.8 million in the 12 months ending May 2021, although this was a 3% decline from the previous year. The gelatin products are artificially flavored and contain key ingredients like sugar, gelatin, and various food colorings. Starburst Gelatin is widely available and comes in several variety packs, including the FaveREDS and DUOS packs. For a closer look at Starburst Gelatin, you can find the Blue Raspberry flavor online.