Top Gum Brands: Fresh Breath Must-Haves

Chewing gum is not just a sweet treat but also a staple for freshening breath and even relieving stress through the act of chewing. With countless options available on the market, choosing the right brand can become a delightful yet challenging task. From sugar-free innovations to long-lasting flavors, each brand brings its own unique twist to the timeless chewable favorite. Below, we've curated a list of some of the best gum brands that stand out in taste, texture, and overall satisfaction.

Illustration of gum

Best brands of gum in 2025

Wrigley's Doublemint

Wrigley's Doublemint is a leading brand in the chewing gum market, known for its long-lasting flavor and consistent quality. As part of the Wm. Wrigley Jr. Company, Doublemint holds a significant market share, with the brand generating $91.45 million in the year ending June 14, 2020, and being the top brand in the sugar gum category. Wrigley's dominates the domestic chewing gum market with about a 50-percent share, and its international sales contribute more than half of its annual revenues. The brand's success is also reflected in its historical marketing campaigns, such as the iconic "Double your pleasure, double your fun" slogan, which has been effective since the late 1930s. Doublemint, along with other Wrigley's brands, continues to drive the company's strong market presence. For more about their brand, visit the Doublemint official website.

Trident

Trident, owned by Mondelez International, is a leading brand in the global gum market, known for its significant market share and innovative products. In the sugar-free gum sector, Trident holds a substantial 20.72% market share, making it a major player alongside Wrigley and Hershey. The brand has seen notable performance, with its Trident Vibes product posting a 4.5% increase in sales in the year ending June 2020. Trident's presence is particularly strong in emerging markets such as Latin America and the Middle East & Africa, where Mondelez commands a significant lead. The brand's commitment to quality and innovation has helped it maintain a strong position in the competitive gum market. Visit their website to learn more about Trident's innovative products.

Extra

The Extra brand, a flagship of Mars Wrigley, stands as a leading producer in the gum market, known for its long-lasting flavor and innovative products. In the year ending June 16, 2024, Extra gum saw significant growth, with Wrigley's Extra brand earning $528 million in the previous year and experiencing a notable increase in sales. The brand's commitment to providing crisp, refreshing flavor has made it the No. 1 gum brand in the U.S. Extra Refreshers, launched in April 2019, also saw a remarkable 1,004% growth in the year ending June 14, 2020. This consistent innovation and market performance solidify Extra's position as a top player in the chewing gum industry.

Orbit

Orbit Gum, a leading brand under Wrigley Company, stands out as a top producer in the gum market, capturing a significant share with its innovative and diverse product lineup. In the sugar-free gum sector, Orbit holds a substantial market share, with Wrigley occupying 55.2% of the market, and Orbit specifically generating $265.23 million in the year ending June 14, 2020. The brand's focus on engaging millennials through relevant and trustworthy content has enhanced its market presence. Orbit Gum's products are recognized by the ADA for ensuring fresh breath and promoting oral health, further solidifying its position. The brand's sales have seen growth, particularly after strategic marketing partnerships, such as the one with BENlabs, which led to significant sales increases. For more insights into their strategies, visit their Orbit Gum marketing strategy page.

Stride

Stride, a brand under Mondelez International, is a significant player in the global gum market, known for its innovative and flavorful products. In 2018, Mondelez's gum business, which includes Stride, represented about 8% of the company's total business and had above-average margins. Despite the challenging gum market, Mondelez saw stabilization and some growth, particularly in emerging markets like Mexico, Brazil, and China. Stride is part of Mondelez's strategy to capture a bigger share of the refreshment segment by extending mint brands into the gum category and vice versa. The brand's innovations, such as Trident Vibes, have contributed to its market presence.

5 Gum

5 Gum, a brand under the Mondelez International umbrella, is a significant player in the chewing gum market, known for its innovative flavors and long-lasting taste. In the sugar-free gum sector, Mondelez International holds around 18% of the market share, with 5 Gum contributing to this figure through its popular varieties such as Spearmint, Fruit, and Cobalt. Despite the COVID-19 pandemic's impact, 5 Gum has helped the company maintain a strong presence, with the sugar-free gum sector generating $2.31 billion in sales by May 2022. The brand's resilience and market position are testament to its popularity and the company's strategic marketing efforts. 5 Gum's performance is a key factor in Mondelez International's overall market share and revenue. For more information, visit their official page about 5 Gum.

Juicy Fruit

Juicy Fruit, a flagship brand of Wm. Wrigley Jr. Company, has been a stalwart in the gum market, particularly among teens who crave its sweet and refreshing flavor. In 1997, following a marketing research campaign, Juicy Fruit's sales of 100-stick boxes rose by 5%, reversing a 2% decline, and its market share increased from 4.9% to 5.3%. The brand's success was further bolstered by a "Gotta Have Sweet" ad campaign, which saw 70% of respondents recall the Juicy Fruit name after watching the commercials. Juicy Fruit remains a top choice for teens seeking a sweet gum, with it being the preferred brand for nearly three out of four teens. The brand has continued to innovate, introducing new products like Juicy Fruit fruity chews and bubblegum to appeal to younger consumers. Discover more about Juicy Fruit and its innovative product lineup.

Bazooka

Bazooka Gum, celebrating its 75th anniversary, has leveraged nostalgia to drive its success, even though its market share has diminished with the entry of other brands. Despite this, Bazooka's sales have seen a 10% increase in the last year, appealing primarily to adults who enjoyed it in their youth. Known for its classic bubble gum flavor and ability to blow large bubbles, Bazooka has maintained its international brand status. Although it no longer dominates the market, it remains a significant player, especially among those seeking a nostalgic chewing experience. The brand's growth from a national to an international presence is a testament to its enduring appeal. For more detailed insights, check out the article on Bazooka Gum's nostalgic success.

Hubba Bubba

Hubba Bubba, a renowned brand under Mars Wrigley, is a leading producer in the gum industry, known for its innovative and popular products. In 2024, Hubba Bubba introduced the Mini Gum format, the first new format since 1988, featuring a mix of Skittles flavors like lemon, strawberry, grape, orange, and lime, catering to consumer demand for variety and fun. The brand has a significant presence in the sugar gum category, with Wrigley's Hubba Bubba tape generating $38.73 million in the year ending June 14, 2020. Hubba Bubba is part of Mars Wrigley's portfolio, which dominates the gum market, including a 71% market share in the sugar gum category and 55.2% in the sugar-free gum sector. For more insights on their innovative product offerings, you can read about Hubba Bubba's rainbow flavors.

Mentos Gum

Mentos Gum, a brand under the global confectioner Perfetti Van Melle, stands as a leading producer in the chewing gum market, renowned for its innovative products and strong market presence. The brand has experienced significant growth, particularly in its fruit and mint segments, with a 13.4% and 12.5% increase, respectively. Mentos Pure Fresh Gum, packaged in a 90% paperboard recyclable bottle, exemplifies the brand's commitment to sustainability and aligning with consumer preferences. In the North American market, Mentos benefits from the rising demand for sugar-free gum, a segment that constitutes 58.72% of the market share in 2023. The brand's marketing strategies, including a £1.5 million campaign in the UK, further amplify its visibility and consumer appeal.