Top Cracker Brands That Crunch with Flavor

Crackers are a versatile snack enjoyed globally, whether served as a simple party appetizer or paired elegantly with cheese and wine. With a myriad of options available in the market, choosing the best brand can become quite a flavorful adventure. Some brands stand out for their unique blends of taste, texture, and quality ingredients, making them favorites among consumers. Curious to explore which cracker brands have topped the list for their crispy excellence? Discover our curated selection of the best cracker brands below.

Illustration of crackers

Best brands of crackers in 2025

Carr's

Carr's, founded by Master Baker Jonathan D. Carr in 1831, is a pioneering brand in the cracker industry, renowned for its high-quality products baked in traditional brick ovens. With nearly 200 years of experience, Carr's uses carefully selected ingredients, including flour from local mills, to create a range of delicious crackers such as the iconic Table Water biscuits. These crackers are known for their thin and crispy texture, made without artificial colors or flavors. While Carr's is not the leading vendor in terms of dollar sales for filled crackers in the U.S., it remains a beloved brand for its authentic and thoughtful products. Carr's crackers are suitable for vegetarians, except for the Melts Cheese and selection box varieties. For more information, visit the Carr's official website.

Ritz

Ritz Crackers, introduced in 1934, have established themselves as a leading brand in the cracker market, with a remarkable increase in abundance of 224% over the years, outpacing the US population growth by 36%. Initially priced at 19 cents for a one-pound box, Ritz Crackers now offer 120 crackers in a 13.7-ounce box for $3.88, reflecting a significant drop in time price by 69.2%. They are known for their buttery flavor and crisp texture, making them a versatile snack for various occasions. Social conversations about Ritz crackers, although decreasing by 21.36% over the past year, still highlight their popularity. With their long-standing presence, Ritz Crackers remain a staple in many households.

Triscuit

Triscuit, a brand under Mondelez International, is renowned for its high-quality crackers made from just three simple ingredients: 100% whole grain wheat, oil, and salt. Introduced in 1902, Triscuit has maintained its commitment to using non-GMO ingredients and sourcing wheat from local farmers, such as those at the Cooperative Elevator Company in Michigan. In 2020, Triscuit saw a 3.2% growth in sales to $336.7 million, and its line extensions, like Ritz Fresh Stacks and Ritz Toasted Chips, also performed well. The brand's focus on responsible farming practices and simple, high-quality ingredients has made it a consumer favorite in the U.S. and Canada. Triscuit's innovative flavor offerings, such as cracked pepper and olive oil, continue to attract consumers and drive market growth.

Saltines

Nabisco's Saltines brand stands as a leading producer of crackers, dominating the U.S. market with sales of approximately $400 million in 2024, significantly outpacing its closest competitor, Keebler, which garnered only $38 million in the same period. Saltines are renowned for their characteristic dry, crunchy texture and mild, slightly salty flavor, made from ingredients like white flour, yeast, and baking soda. The brand's success is attributed to its high-efficiency production lines, ensuring consistent quality and scalability. Saltines are a staple snack, versatile and widely preferred for pairing with various foods. Their market dominance reflects their popularity and the trust consumers have in the brand. For more detailed statistics, visit the leading saltine cracker vendors.

Club Crackers

Club Crackers, a brand under Kellogg's, is renowned for its high-quality and flavorful crackers, experiencing significant growth in recent years. In 2020, the Keebler brand Club crackers saw a notable 11.5% increase in sales to $259.1 million. The brand continues to perform well, with increasing merchandising efforts and share gains contributing to its success. Club Crackers are known for their flaky, buttery texture and hint of salt, making them a favorite among consumers. Their popularity is further evident in their strong market presence and consistent sales growth.

Mary's Gone Crackers

Mary's Gone Crackers is a pioneering brand in the health-conscious food industry, known for its organic, gluten-free, and non-GMO crackers. Founded in 2004 by Mary Waldner and Dale Rodrigues, the company has expanded significantly, with its products now available in various grocery stores across the United States and Canada. In 2013, Kameda USA, Inc. acquired a 77.8% stake in the company, supporting its continued growth and innovation. Mary's Gone Crackers is committed to using sustainably sourced ingredients and has partnered with organizations like the California Ricelands Waterbird Foundation and Palm Done Right® to minimize its ecological footprint. The brand continues to innovate, recently announcing a significant expansion of its retail footprint in 2023. For more information, visit their website: Mary's Gone Crackers Website.

365 by Whole Foods Market

365 by Whole Foods Market is a reputable brand known for producing high-quality crackers, such as the Organic Golden Round Crackers, which are certified organic and free of genetically engineered ingredients and synthetic pesticides. These crackers often have moderate processing concerns but are valued for their nutritional content and lack of major food additives. The brand ensures compliance with FDA regulations, particularly for gluten-free and organic certifications. For instance, their Organic Golden Round Crackers contain organic cane sugar and are enriched with essential vitamins like niacin, reduced iron, and folic acid. This attention to detail makes 365 by Whole Foods Market a trusted choice for health-conscious consumers.

Wheat Thins

Wheat Thins, a brand under Mondelez International, is a leading producer of crackers, known for its thin, crispy, and flavorful products. Introduced in 1947, Wheat Thins has maintained its popularity with a variety of flavors such as sundried tomato & basil, multigrain, and parmesan basil. Despite facing declines in sales since 2011, the brand saw a significant turnaround in 2020 with a 3.2% growth to $336.7 million in sales. Wheat Thins also offers healthier options like Wheat Thins Toasted Chips, which have 60% less fat per serving than leading potato chips. The brand's innovative approach and diverse product line have contributed to its enduring success in the cracker market. Discover more about their offerings on the official Wheat Thins page.

Town House Crackers

Town House Crackers, a brand under Kellogg's, is a leading producer in the crackers category, known for its diverse and flavorful offerings. In 2023, the crackers category saw a significant increase, with Kellogg's Cheez-It brand, which includes Town House, experiencing an 8.6% increase in sales, reaching $1.4 billion. Town House Crackers are popular for their original, light, and buttery flavor, as well as innovative products like Pretzel FlipSides and Flatbread crackers. These crackers are designed to complement various dips, spreads, and cheeses, making them a favorite for snacking. The brand's commitment to quality and innovation has contributed to its strong market presence. For more detailed information, visit their official website.

Cheez-It

Cheez-It, a brand under Kellogg, has emerged as a leading producer in the cracker category, boasting a 4.5% sales growth in 2021, the highest among top U.S. cracker brands. With over a century of history since its inception in 1921, Cheez-It has expanded its product line to include varieties like Cheez-It Puff'd, Snap'd, and Grooves, contributing to its status as a billion-dollar brand in the U.S. The brand has also ventured into new markets, including Canada and Brazil, fueling significant global growth. Cheez-It's innovative flavors and effective marketing strategies have helped it outpace its category, with dollar sales totaling $982.21 million in the 52 weeks ended July 2021. As of 2023, Cheez-It reported $1.4 billion in sales with an 8.6% increase, solidifying its position in the market. Discover more about Cheez-It and its product line.