Top Brands for Bold and Vivid Hair Colors

In today's world, expressing individuality through hair color has never been more popular. Vibrant shades are making a statement in salons and homes alike, thanks to the innovative products by top brands dedicated to delivering bold and beautiful hues. From dazzling purples to rich reds, these industry-leading names offer quality formulations that ensure your color stays striking and lasts longer. Explore the list below to discover the best brands that can help you achieve that head-turning look you've been dreaming of.

Illustration of vibrant hair color

Best brands of vibrant hair color in 2025

Manic Panic

Manic Panic, a pioneering brand in the hair color industry, has been a staple for vibrant and bold hair colors since its inception in 1977. Known for its rich history in the punk scene, Manic Panic has expanded its product line to include hair care products, wigs, and hair tools, catering to a diverse range of consumers. Despite facing competition from newer brands, Manic Panic saw a 15% year-over-year sales growth in 2019, highlighting its enduring popularity. The brand is available in 42 countries through retailers like Ulta, CVS, and Hot Topic, and it boasts a significant online presence with 375,000 Instagram followers. Manic Panic's commitment to lifestyle branding and its unique history continue to set it apart in the market.

Arctic Fox

Arctic Fox Hair Color is a leading brand in the vibrant hair color market, known for its semi-permanent, vegan, and cruelty-free hair dyes. Founded in 2014, the company is based in Cerritos, California, and generates an estimated annual revenue of $16 million. Arctic Fox products are free from harsh chemicals like PPDs and drying alcohols, and the company donates 15% of its profits to charitable causes. With a diverse range of colors, including UV-reactive shades, Arctic Fox caters to the growing demand for personal grooming products, particularly among consumers seeking bold and lasting hair colors. The brand's commitment to quality and sustainability has made it a favorite among those looking for vibrant, plant-based hair dyes.

Punky Colour

Punky Colour is a renowned brand for vibrant and semi-permanent hair colors, known for its long-lasting and conditioning properties. A single application of Punky Colour can last over 35 washes, making it a convenient option for those who want to maintain their style without frequent coloring. The product is vegan, cruelty-free, and free from PPDs, parabens, ammonia, and GMOs, ensuring safety and ethical consumption. Punky Colour is made in the USA and features a color-enhancing vegan keratin complex for brighter and healthier-looking hair. With its easy application process and commitment to sustainability, Punky Colour stands out in the novelty hair color market. For more information, explore their semi-permanent conditioning hair color.

Pravana

Pravana is a leading global salon professional hair care and color brand, renowned for its vibrant and innovative hair color solutions. Founded in 2004 by Steve Goddard, Pravana has revolutionized the beauty industry with its groundbreaking products, including the award-winning ChromaSilk permanent creme color and the creative color category leader VIVIDS. The brand's products, such as the ChromaSilk 5.92, provide up to 100% grey coverage and increase hair shine by over 34% compared to untreated damaged hair. Pravana's commitment to sustainability is evident through initiatives like using minimal virgin plastic and participating in the Green Circle Salon recycling program. With over 1 million followers on social media, Pravana continues to inspire and innovate in the hair color and styling industry.

Lime Crime

Lime Crime is renowned as one of the best producers of vibrant hair color, offering a range of semi-permanent and full coverage hair dyes that are 100% vegan and cruelty-free. Their Unicorn Hair line, in particular, is celebrated for its ultra-conditioning formula, which delivers high-intensity, magical color results without damaging the hair. These dyes work best on pre-bleached, platinum to pale blonde hair and are DIY-friendly, making them a popular choice for those seeking bold, fantasy hair colors. The brand's commitment to eco-friendly and natural ingredients aligns with the growing demand for clean beauty products, contributing to the strong growth in the semi-permanent hair dye market, expected to reach $29.05 billion by 2028 with a CAGR of 7.7%.

Joico

Joico is a pioneering brand in the haircare industry, renowned for its innovative and vibrant hair color products. Since 1975, Joico has been at the forefront of hair care technology, introducing breakthroughs such as the use of Keratin Protein, Triamine Complex®️, and the patented Bio-Advanced Peptide Complex®️ in 2013. Their LumiShine line, featuring ArgiPlex Technology, restrengthens hair with up to twice the shine, and the Defy Damage™️ ProSeries 1 offers bond-protecting and color-optimizing benefits. Joico's commitment to cruelty-free practices, verified by PETA, ensures their products are safe and ethical. With over 47 years of supporting the global salon community, Joico continues to innovate and deliver healthy, shiny hair.

Splat

Splat Hair Color is renowned as the #1 bold hair color brand in mass market, offering a diverse range of vibrant hair color products, including temporary, 10 wash, and semi-permanent options. Founded in 2002, Splat empowers individuals to express their unique identities through bold and daring hues. The brand generates an estimated annual revenue of $5-25 million and has a significant presence in the customizable hair dye market, which is projected to grow at an 8.9% CAGR through 2034. Splat's products are popular among younger generations and are often influenced by celebrity and social media trends. Despite some challenges in color removal, Splat remains a favorite for those seeking bold, long-lasting hair colors.

Overtone

OVertone Haircare is a leading brand in the vibrant hair color market, renowned for its vegan, cruelty-free, and eco-friendly products. With an estimated annual revenue of $6.8 million and a team of 34 employees, the company has experienced a 3% employee growth rate. OVertone's formulas are devoid of harsh ingredients like ammonia, heavy alcohols, and parabens, presenting a healthy alternative for hair coloring. The brand has recently unveiled sleek new packaging exclusively at Target, highlighting their commitment to sustainable and eco-conscious practices. Catering to all hair types, OVertone offers over 30 stunning shades, contributing to the escalating demand in the customizable hair dye market, which is anticipated to reach $15,859.7 million by 2034 with an 8.9% CAGR.

Crazy Color

Crazy Color is a renowned brand in the hair color industry, celebrated for its vibrant and long-lasting hair dyes. With over 40 years of experience, Crazy Color continues to inspire creative expression and empower individuals to explore their unique styles. The brand is known for its cruelty-free products, rigorously tested by experienced scientists to ensure the best results. Crazy Color supports a community of professional and student colorists, providing education on color techniques and salon business. The brand's commitment to diversity, individuality, and empowerment has made it a favorite among those seeking bold and enduring hair colors.

Schwarzkopf LIVE

Schwarzkopf LIVE Colour is a renowned brand for vibrant and intense hair color, offering ammonia-free formulations that ensure radiant shine and conditioning with pro-vitamin B5. The LIVE Colour Ultra Brights range provides semi-permanent colors with maximum intensity and vibrancy, suitable for creating stunning bright hair looks. In 2023, an estimated 1.7 million people in the UK used Schwarzkopf Live hair colorants, highlighting its popularity. These colors are designed to last up to 15 washes and can be applied easily to achieve either intense or pastel shades. With a wide variety of electrifying pigments, Schwarzkopf LIVE Colour caters to the latest hair trends.