Top Undergarment Brands That Champion Comfort and Style

Finding the right undergarments is essential for both comfort and confidence, as they form the foundation of any outfit. The undergarment industry has evolved with innovative fabrics, designs, and technologies, offering consumers a wide range of choices. Whether you prioritize sustainability, comfort, or style, there are brands available that cater to all these needs. To help you in your search, we've compiled a list of the best undergarment brands that have impressed both critics and customers alike—explore them below to find your perfect fit.

Illustration of undergarments

Best brands of undergarments in 2025

Calvin Klein

Calvin Klein is a renowned global fashion brand, particularly celebrated for its iconic and innovative underwear lines. Established in 1968, the brand has consistently pushed boundaries with its bold, non-conformist ideals and sensual aesthetic. Calvin Klein's underwear line, launched in 1982, was a groundbreaking success, despite initial controversy, and has since become a staple in the men's underwear market. The brand's focus on high-quality construction, minimalist design, and inclusive sizing options has made it a favorite among consumers. With its presence in the global market, Calvin Klein continues to drive growth in the men's underwear sector, which is expected to grow at a CAGR of 5.4% to 5.7% from 2023 to 2030. To explore their iconic collections, visit their official website.

Victoria's Secret

Victoria's Secret, a leading brand in the intimates market, maintains a significant 20% market share in North America for undergarments, including its Pink and namesake brands. Despite recent sales declines, the company has seen improvements in key metrics, such as a 3% increase in adjusted gross margin to 35.4% in Q2 2024, and a return to net income of $32.1 million after a previous year's loss. The brand's beauty business has been its best-performing category, with four consecutive quarters of growth. New merchandise in bras and panties has sold well, and the company is forecasting a low-single digit sales increase in Q3 2024. Victoria's Secret continues to innovate, with plans to relaunch its fashion show and introduce a major VSX sport launch. For more information, visit their official website.

Hanky Panky

Hanky Panky, founded in 1977, is a renowned brand in the lingerie and sleepwear industry, celebrated for its innovative designs, comfort, and high-quality fabrics. With an estimated annual revenue of $107.2 million and a workforce of 376 employees, the company achieves a remarkable revenue per employee of $285,000. Hanky Panky's products are popular globally, selling in over 70 countries, with one of their thongs selling every ten seconds. The brand has recently focused on digital presence and size inclusivity, targeting Gen Z with brightly colored styles and inclusive sizing. Additionally, Hanky Panky emphasizes sustainability, including a program to convert old bras and undies into carpet padding, reflecting their commitment to eco-friendly practices.

Tommy John

Tommy John is a pioneering brand in the undergarments industry, celebrated for its innovative approach and disruptive impact since its launch in 2008. Despite starting during the recession, the company has been profitable every year, leveraging an omnichannel strategy with over 3,000 points of wholesale distribution and five brick-and-mortar locations. Tommy John was an early adopter of online retail but initially relied heavily on wholesale channels, with significant breaks coming from partnerships with Neiman Marcus and Nordstrom. The brand has successfully expanded into women's underwear, which has become its fastest-growing division. Tommy John's online business significantly scaled up in 2013 and 2014 through effective marketing strategies, including radio and podcast advertising. For more details, explore their official website.

Spanx

Spanx, founded by Sara Blakely, is a leading brand in the shapewear and undergarment market, known for its innovative and comfortable products. Since its inception, Spanx has grown significantly, with its footless body-shaping pantyhose being featured on "Oprah's Favorite Things" list in 2000. By 2012, Sara Blakely was named the world's youngest self-made female billionaire by Forbes Magazine. Spanx products are widely available in over 50 countries and have a strong online presence, with the website spanx.com attracting over 3.4 million visits in the last three months. The brand continues to expand its product line, including bras, underwear, leggings, and more.

MeUndies

MeUndies is a pioneering brand in the undergarment industry, known for its innovative online subscription model launched in 2011. The company has sold over 16 million pairs of underwear, with a significant presence in 120 countries and all 50 US states. MeUndies emphasizes comfort, body positivity, and self-expression through its products, which include underwear, bralettes, socks, and loungewear. The brand has achieved remarkable growth, with a 1,583% increase in revenue over three years, reaching an estimated annual revenue of $60 million. MeUndies' robust social media strategy and customer engagement have been crucial to its success.

Hanro

Hanro, a premium brand founded in 1884, has been a stalwart in the undergarments industry for 140 years, renowned for its high-quality lingerie, nightwear, and loungewear. Known for its luxurious understatement, highest quality, and classic style, Hanro products are made in Europe and certified by OEKO-TEX® STANDARD 100 and OEKO TEX® - MADE IN GREEN. The company, with an estimated annual revenue of $12.5 million and 61 employees, has a strong global presence in almost 50 countries. Hanro's commitment to unique materials, extraordinary craftsmanship, and attention to detail has earned it a prestigious position in the market. With 80% of its fabrics coming from its own textile production factories in Austria, Hanro ensures sustainability and elegance in every product.

ThirdLove

ThirdLove is a pioneering brand in the undergarment industry, known for its innovative approach to fitting and customer satisfaction. The company uses a data-driven Fit Finder quiz to recommend the best bra size and style for each customer, enhancing the online shopping experience. Since its launch in 2013, ThirdLove has achieved significant growth, including a 347% year-over-year sales increase in 2017 and a retention rate of 70% for its "Try Before You Buy" program, which has been used by over 750,000 women. With estimated annual revenue of $44.9 million and total funding of $68.6 million, ThirdLove has solidified its position as one of the leading online intimate apparel brands, ranking third behind Victoria's Secret and Aerie. The brand's focus on inclusivity and comfort has made it a favorite among consumers.

Jockey

Jockey International Inc. is a leading producer of undergarments, known for its wide range of products and innovative designs. The brand witnessed a decline of around 4.0% in its revenue from underwear sales from 2019 to 2020 but is expected to regain momentum as the market returns to pre-pandemic levels. Jockey is particularly popular in the Asia Pacific region, where it caters to the high demand for premium underwear in countries like India and China. The brand's introduction of new color shades and styles has been a key factor in driving consumer demand, especially among millennials. With a strong presence in modern retailing stores, Jockey continues to propel product visibility and reach.

Aerie

Aerie, a brand under American Eagle Outfitters, has emerged as a leading producer of undergarments, known for its body positivity messaging and commitment to inclusivity. By 2020, Aerie surpassed $1 billion in revenues and held a 4% share in the U.S. women's intimate apparel market. The brand has seen 25 consecutive quarters of double-digit growth, with digital sales surging 75% in one quarter and comparable sales up 29% year-over-year. Aerie's success is also attributed to its AerieReal campaign, which features unairbrushed models, and its expansion into new categories such as sustainable swimwear and activewear through its Offline by Aerie subbrand. This growth strategy has positioned Aerie as a significant competitor in the market, challenging traditional brands like Victoria's Secret. For more insights into their innovative approach, visit their official website.