Glow Squad: Top Sheet Mask Brands You Need to Try

In recent years, sheet masks have become a staple in skincare routines worldwide, offering a convenient and effective way to nourish and rejuvenate the skin. With a myriad of options available, choosing the best sheet mask brands can be daunting. Some brands stand out for their innovative formulations and high-quality ingredients, promising hydration, brightening, and overall skin health benefits. To explore the top contenders in the world of sheet masks and find the right fit for your skincare needs, read on below.

Illustration of sheet mask

Best brands of sheet mask in 2025

Dr. Jart+

Dr. Jart+ is a leading brand in the sheet mask market, renowned for its high-quality, cosme-ceutical products that combine dermatological expertise with innovative designs. Since its establishment in 2004, the brand has gained a significant following globally, particularly in 15 countries across Asia, Europe, and America. Dr. Jart+ holds a substantial market share, with its products catering to various skin types and needs, such as hydration, anti-aging, and skin firming. The brand's rubber masks, like the Shake & Shot and Firm Rubber lines, are particularly popular for their unique designs and effective skin benefits. Dr. Jart+ collectively holds around 25%-30% of the hydrogel face mask market, underscoring its dominance in the industry. For more information on their extensive product range, visit Dr. Jart+'s mask collection.

Glow Recipe

Glow Recipe is a prominent brand in the K-beauty market, celebrated for its innovative and effective sheet masks, such as the Watermelon Glow Jelly Sheet Mask, which combines watermelon extract, hyaluronic acid, and natto gum for a unique jelly texture. The brand, founded by Sarah and Christine, has been a key player in popularizing K-beauty products globally, especially with its 10th anniversary pop-up attracting over 4,000 attendees. Glow Recipe's products are known for their high-quality, readable ingredient lists and mild enough formulations for sensitive skin. The global sheet face mask market, which Glow Recipe is a part of, is expected to grow at a CAGR of 8.76% from 2024 to 2032, reaching USD 415 million by 2032. This growth is driven by increasing awareness of skincare and the demand for natural and eco-friendly beauty products. For more details, explore their K-beauty routine masks and sheet masks.

Tatcha

Tatcha is renowned as one of the top producers of sheet masks, particularly noted for its Luminous Deep Hydration Lifting Mask, which can boost skin's moisture content by up to 200% in just 15 minutes. This biocellulose treatment mask features a proprietary complex of Okinawa Red Algae and natural hyaluronic acid, ensuring an instantly hydrated, firmed, and lifted appearance. Tatcha's products are rooted in traditional Japanese beauty rituals, incorporating superfoods like green tea, rice, and algae. The brand's focus on simplicity and wholesome ingredients has made it a favorite among skincare enthusiasts. With its innovative formulations and high-quality ingredients, Tatcha continues to set standards in the skincare industry.

Mediheal

Mediheal, renowned as South Korea's top sheet mask brand, has revolutionized the skincare industry with its innovative and effective products. Since its inception, Mediheal has developed over 250 unique sheet masks, including groundbreaking formulations like the Hydro Advanced Capsule Hydration Treatment Sheet Mask, which can nearly quadruple skin moisture levels. The brand is known for its advanced technology, including Korea's first automated manufacturing facility, ensuring a hygienic and worry-free mask experience. Mediheal's products are developed in partnership with dermatologists, scientists, and aestheticians, and have been recognized for their excellence, with 53% of US beauty consumers using sheet masks as part of their beauty routines. By 2019, Mediheal had reached 1.6 billion in sheet mask sales and was ranked as one of Korea's unicorn companies. For more information, visit the Mediheal website.

SK-II

SK-II is a renowned brand in the skincare industry, particularly celebrated for its innovative and effective sheet masks. The SK-II Facial Treatment Mask, infused with the proprietary ingredient PITERA(tm), has gained widespread acclaim for its ability to address issues such as dullness, dryness, and uneven skin tone. Derived from a unique fermentation process involving a special yeast strain, PITERA(tm) contains over 50 micro-nutrients, including antioxidants, vitamins, minerals, and amino acids, which help in reducing visible skin damage and improving skin hydration. This mask is suitable for all skin types and has been praised for its immediate radiance and long-term anti-aging benefits. Between 2016 and mid-2017, while American companies accounted for only 2% of sheet mask launches, SK-II's global presence and influence in the skincare market continue to grow.

Innisfree

Innisfree is renowned as one of the top producers of sheet masks, known for their high-quality and effective products. Their It's Real Squeeze Mask line, for example, features ingredients like glycerin, butylene glycol, and various fruit extracts that provide nourishment and hydration to the skin. The masks are praised for their comfortable fit and absorption, with users noting improved skin health and hydration. Innisfree's emphasis on natural ingredients and user-friendly designs has contributed to their popularity in the skincare market. The global sheet face mask market, which includes brands like Innisfree, is projected to grow significantly, with a CAGR of up to 8.76% from 2024 to 2032.

Sephora Collection

Sephora Collection is renowned for its high-quality sheet masks, which are part of their expansive and affordable skincare line. The brand's sheet masks, such as the Purifying and Clarifying Mask, feature ingredients like hyaluronic acid, purifying nutgrass root, and clarifying lemon extract, ensuring effective skin hydration and purification. With products priced under $20, Sephora Collection caters to a wide range of skin types and needs, making it a popular choice among consumers. The brand's commitment to clean, vegan ingredients and recyclable packaging further enhances its appeal. As the sheet face mask market is projected to grow significantly, with a CAGR of up to 6.5% by 2032, Sephora Collection is well-positioned to continue its success in this segment. For more information, visit their official website.

Tony Moly

Tony Moly is renowned as one of the best producers of sheet masks, offering a wide range of products that cater to various skin types and concerns. Their sheet masks, such as the Fresh To Go Pineapple Sheet Mask, are highly moisturizing, cruelty-free, and silicone-free, making them suitable for all skin types, including sensitive skin. The brand's popularity is driven by the ease of use and instant results of their masks, aligning with the growing consumer demand for effective and convenient skincare solutions. With the global sheet face mask market expected to grow significantly, brands like Tony Moly are poised to benefit from this trend, especially given the dominance of cotton sheet masks, which hold a 39.4% market share due to their natural and breathable material. Tony Moly's commitment to quality and consumer preferences has made it a favorite among skincare enthusiasts.

Neutrogena

Neutrogena is a leading brand in the sheet mask market, known for its innovative and effective products. Their Hydro Boost Hydrating 100% Hydrogel Face Mask, for instance, holds up to 50% more essence than ordinary paper masks and is enriched with hyaluronic acid for optimal hydration. The Neutrogena Radiance Boost Brightening 100% Hydrogel Mask also stands out, boosting skin radiance and smoothing skin texture with vitamin B3. These masks contour to the skin for maximum absorption, delivering clinically proven results. Neutrogena's products are widely available and have been popular among consumers since their introduction.

Lancôme

Lancome, a renowned brand in the cosmetic industry, is a leading producer of sheet face masks, contributing significantly to the global market valued at USD 2.3 billion in 2022 and projected to reach USD 4.3 billion by 2032. With a CAGR of 7.50% from 2024 to 2032, Lancome's advanced formulations, such as the Advanced Genifique Hydrogel Melting Sheet Mask, cater to various skin types and concerns, including hydration and anti-aging. The brand's products are popular globally, especially in regions like Asia Pacific, which dominates the sheet face mask market. Lancome's presence in the market is further strengthened by its wide distribution channels, including both online and offline segments. The brand's commitment to innovation and quality aligns with the growing consumer demand for effective and convenient skincare solutions.