Top Sherwani Brands to Elevate Your Ethnic Style

Sherwanis have become the quintessential attire for grooms and men seeking a touch of regal elegance in their wardrobe. As this traditional garment continues to gain popularity, several brands have emerged as leaders in crafting exceptional sherwanis that captivate with their intricate designs and luxurious fabrics. From established names to innovative newcomers, these brands offer a blend of contemporary styles and timeless sophistication. Discover below the best brands that promise to elevate your sherwani experience and add a royal flair to any event.

Illustration of sherwani

Best brands of sherwani in 2025

Manyavar

Manyavar, a leading brand in Indian ethnic wear, is renowned for its exquisite sherwanis, which account for a significant portion of its sales. With a strong retail footprint of over 583 franchisee-owned EBOs across 223 cities and towns in India, as well as overseas presence, Manyavar dominates the men's celebration wear market. The brand has seen a 20-25% growth in men's wedding wear sales over the last three years, driven by its aspirational yet value-for-money approach and uniform pricing across online and offline channels.

Manish Malhotra

Manish Malhotra's brand is renowned for producing exquisite sherwani sets, blending traditional opulence with contemporary chic. With a career spanning over 30 years and contributions to over 500 films, Malhotra's designs have set benchmarks in Indian fashion. His label, which has been privately held until a 40% stake was acquired by Reliance Brands in 2021, continues to lead in luxury couture and ready-to-wear. Malhotra's sherwani sets, often featuring intricate embroidery and high-quality materials like raw silk, are crafted by a team of 700 artists and craftsmen. His designs have been showcased in various flagship stores across India, including Mumbai, New Delhi, and Hyderabad.

Raghavendra Rathore

Raghavendra Rathore is a renowned Indian luxury lifestyle designer and the founder of the bespoke brand Raghavendra Rathore Jodhpur, which has globally popularized the Jodhpuri Bandhgala and Jodhpuri Breeches. His brand, launched in 1994, is celebrated for its classic bespoke tailored clothing, particularly the iconic Bandhgala suit, which has become a staple in gentlemen's wardrobes worldwide. With a rich royal lineage spanning 800 years, Rathore's designs are steeped in tradition yet carry a contemporary appeal. He has worked with prominent figures like Amitabh Bachchan, Saif Ali Khan, and Virat Kohli, and has been recognized with the Chief Minister's award for excellence by the Government of Rajasthan in 2012. His brand continues to innovate while preserving heritage and craftsmanship.

Sabyasachi Mukherjee

Sabyasachi Mukherjee's brand is renowned as one of the best producers of sherwani, particularly in the luxury Indian wedding market. His designs, which start at about Rs1 lakh but can exceed Rs10 lakh, are celebrated for their opulence and traditional flair. In 2018, he designed high-profile wedding attire for celebrities like Deepika Padukone, Ranveer Singh, and Priyanka Chopra. Sabyasachi's brand has grown steadily, with revenues of Rs253 crore in FY19 and Rs274 crore in FY20, and he employs close to 4,500 artisans across India to maintain his commitment to quality craftsmanship. Explore more about Sabyasachi's exquisite creations.

Anita Dongre

Anita Dongre's brand is renowned for its exquisite and intricately designed sherwanis, reflecting her deep understanding of Indian aesthetics and traditional crafts. Her label, which includes the flagship Anita Dongre and other lines like Global Desi, has garnered global recognition, with influential figures like Kate Middleton and Hillary Clinton wearing her creations. The brand's commitment to sustainability and empowering artisan communities is evident in its use of handwoven textiles and traditional techniques like bandhani and banarasi. In 2023, the House of Anita Dongre reported an operating income of over six billion Indian rupees, highlighting its financial success. With a strong presence in India's $130 billion wedding industry, Anita Dongre's sherwanis are a staple for luxury weddings.

Abu Jani Sandeep Khosla

Abu Jani Sandeep Khosla is renowned for their exquisite and opulent couture, particularly in the realm of sherwani designs, which seamlessly blend traditional Indian aesthetics with contemporary sensibilities. With a career spanning over 37 years, the duo has carved an indelible mark in the fashion world, winning accolades such as the National Film Award for Best Costume Design in 2002 for their work in the Bollywood film Devdas. Their designs are celebrated for intricate embellishments and the revival of Indian crafts like chikankari. The brand has dressed a diverse clientele, including Bollywood royalty and international celebrities, and continues to expand globally with plans for major expansion and new product lines. Their commitment to quality and originality sets them apart in the high-fashion industry. For more insights into their distinctive designs, visit their official website.

Tarun Tahiliani

Tarun Tahiliani is a renowned brand celebrated for its exquisite and timeless sherwani designs, blending traditional Indian craftsmanship with contemporary silhouettes. The brand, known for its impeccable attention to detail, offers a wide range of sherwanis made from luxurious fabrics such as silk, banarasi brocade, and velvet, often featuring intricate embroidery techniques like zardozi, aari, and chikankari. With a presence in over 76 stores across India, including the recent launch of its 9th store in Maharashtra, Tarun Tahiliani's brand Tasva continues to grow, emphasizing comfort and style. The brand's commitment to quality and heritage is evident in its garments, which remain stylish and well-crafted even after years, as testified by long-term customers. Tarun Tahiliani's designs are not only popular in India but also globally, making it a top choice for wedding and occasion wear.

Kunal Rawal

Kunal Rawal is a renowned Mumbai-based fashion designer who specializes in men's fashion, particularly known for his exquisite sherwani collections that blend traditional Indian embellishments with contemporary silhouettes. As the youngest designer to exhibit at Lakme Fashion Week, Kunal Rawal has established his label, 'Kunal Rawal Dstress,' since 2006, and has worked with prominent Bollywood personalities. His designs are characterized by meticulous attention to detail, incorporating techniques like knotting, pleating, and metallic work, making his brand a leader in Indian contemporary luxury. Kunal Rawal's sherwanis are celebrated for their non-conformist and multi-functional approach, offering a seamless blend of opulence and modern flair. The brand's commitment to sartorial excellence has resulted in strong brand positioning and recognition within the Indian fashion circuit.

Shantanu & Nikhil

Shantanu & Nikhil is a renowned Indian fashion brand, celebrated for its exquisite sherwani designs, which have been a staple in their collection for nearly 25 years. The brand, now part of Aditya Birla Fashion and Retail Limited after a strategic joint venture, has seen a 14% sales growth to Rs 85 crore in FY24, highlighting its enduring popularity. Known for their sustainable and ethical practices, Shantanu & Nikhil ensure limited inventory and a seasonless, bespoke model for their couture line. With 23 stores across India and a robust digital presence, the brand continues to strengthen its identity through consistent design aesthetics. Their strategic partnership has enhanced their supply chain transparency and corporate governance.

Jahanpanah

Jahanpanah Clothing Private Limited is a prominent manufacturer in the textiles industry, particularly renowned for its high-quality sherwani and other ethnic wear. Incorporated in 2015 in Hyderabad, Telangana, the company has shown significant growth, with a 38.73% increase in revenue and a 112.08% increase in profit for the financial year 2022. Jahanpanah Clothing is known for its Jodhpuri suits, Achkan, and ladies' sherwani suits, catering to the wedding and celebration wear market. The company's net worth increased by 18.04% in the same year, reflecting its strong financial performance. With its active status and up-to-date financial filings, Jahanpanah Clothing continues to be a reliable name in the ethnic wear segment. For more detailed information, visit Jahanpanah Clothing's company profile.