Top Blush Brands for a Radiant Glow

When it comes to achieving a fresh and radiant complexion, blush is an essential component in any makeup routine. The market is filled with a variety of brands that offer high-quality blushes in different textures and shades to suit every skin tone and preference. From well-known luxury brands to emerging indie labels, there's a perfect option for everyone. Below, we've compiled a list of the best blush brands that guarantee both pigment and staying power for a flawless finish.

Illustration of blush

Best brands of blush in 2025

NARS

NARS is renowned as one of the best producers of blush, with its iconic Orgasm blush selling at a rate of one unit every minute in the United States, making it the number one selling blush in the U.S. as of 2019, according to The NPD Group. This cult favorite, launched in 1999, has maintained its popularity for over two decades due to its universally flattering shade and innovative formula. The brand enjoys significant market presence, with 10% of U.S. cosmetics and make-up users utilizing NARS products, and 70% of these users showing loyalty to the brand. NARS' brand awareness stands at 51% among U.S. cosmetics and make-up users, with 25% of those who know the brand expressing a liking for it.

MAC Cosmetics

MAC Cosmetics is a leading brand in the cosmetics industry, renowned for its high-quality and innovative blush products. With a global presence in over 120 countries, MAC Cosmetics caters primarily to women, accounting for 51.8% of its customer demographic, particularly targeting millennials aged 23-38. The brand has achieved significant success, such as a 17.2X ROI and a 4.78% increase in conversion rates through its partnership with Insider's Web Suite. MAC's commitment to diversity and self-expression has solidified its position as a pioneer in conscious beauty. Its products are favored by both consumers and professional makeup artists for their trendsetting shades and professional-quality formulas.

Tarte Cosmetics

Tarte Cosmetics is a prominent player in the blush market, known for its high-performance, naturally-derived products. Since its acquisition by Kose Corporation in 2014, Tarte has seen steady growth, with a forecasted 4% growth in FY2024 and a significant presence in the U.S. prestige makeup market, where it ranked third in 2023. The brand is celebrated for its innovative products, such as the skin-loving cheek stain infused with superfruits like acai and maracuja, and its commitment to sustainable ingredients like Amazonian clay. Tarte's products are formulated without harmful ingredients like parabens, mineral oil, and phthalates, although some criticisms exist regarding the accuracy of their natural and cruelty-free claims. Despite this, Tarte remains a favorite among consumers for its blendable and affordable blush options. Discover more about Tarte's innovative and sustainable products.

Benefit Cosmetics

Benefit Cosmetics is a renowned brand in the cosmetics industry, particularly celebrated for its high-quality blush and eyebrow products. Despite facing stiff competition in China, Benefit remains a global leader, with its products like Dandelion Blush and eyebrow pencils selling between 10,000 to 20,000 units per month on Tmall as of 2021. Acquired by LVMH in 1999, Benefit has expanded to become the world's leading eyebrow makeup brand, with one brow product sold every two minutes. The brand maintains a strong presence globally, operating 3,000 Brow Bars and 85 boutiques worldwide. However, Benefit has recently adjusted its strategy in China, focusing on Sephora channels to enhance operational efficiency.

Fenty Beauty

Fenty Beauty is renowned for its exceptional blush products, particularly the Cheeks Out Cream Blush, which offers a dewy finish and sheer, buildable color that suits various skin tones. Launched in 2017, Fenty Beauty has revolutionized the cosmetics industry with its inclusive range of 50 foundation shades and other products. The Cheeks Out cream blushes are available in 9 shades, providing a versatile option for users, and they last approximately 7-8 hours on the skin. With a gel-balm like texture, these blushes are easy to apply and blend, making them a favorite among makeup enthusiasts. In 2023, Fenty Beauty generated $602.4 million in revenue, solidifying its position as a leading celebrity beauty brand.

Hourglass

Hourglass Cosmetics stands out as a leading producer of blushes, particularly with its recent launch of the Unreal Liquid Blush, which combines skincare-infused ingredients like hyaluronic acid and upcycled white lupin seed extract to plump and smooth the skin for up to 12 hours. This innovative product aligns with the 2023 trend of "skinimalism" and is part of a broader market expected to grow at a CAGR of 6.67% to reach USD 37.26 billion by 2030. The Unreal Liquid Blush is available in seven ultra-blendable shades and features a precision dropper for customizable application. Hourglass, a vegan and cruelty-free brand, is known for its luxury cosmetics and cutting-edge performance. The brand is widely available at premium retailers such as Space NK, Sephora, and Harrods.

Rare Beauty

Rare Beauty, founded by Selena Gomez, has emerged as a leading producer of high-quality blushes, with its liquid blush selling over 3.1 million units in 2022, generating $70 million in revenue. The brand's products are highly praised for their performance, value, and inclusivity, with 97% of consumers stating that the color blends seamlessly and 100% noting the silky and smooth texture. Rare Beauty's success is further highlighted by its rapid growth, with estimated revenue reaching $300 million in 2023 and crossing $400 million in net sales by February 2024. The brand's commitment to mental health awareness and its charitable efforts, such as donating 1% of annual sales to the Rare Impact Fund, add to its appeal. With a strong social media presence, including over 6.4 million Instagram followers, Rare Beauty continues to be a favorite among makeup enthusiasts.

Milani

Milani Cosmetics stands out as a top producer of blushes, known for their high-quality, cruelty-free, and vegan products. Their Baked Blush, baked on Italian terracotta tiles, offers a weightless, velvety soft powder with 11 luminous satin and shimmer shades, suitable for any skin tone and season. The brand has experienced significant growth, with nine consecutive quarters of expansion post-pandemic, and has a strong favorability among U.S. Hispanic women, with 25% of them purchasing Milani products in the past six months. Milani's products are highly pigmented and buildable, allowing for a natural or more rosy look, and have gained popularity through social media platforms like TikTok. With a commitment to inclusivity and affordability, Milani continues to capture a substantial market share.

Charlotte Tilbury

Charlotte Tilbury stands out as a leading producer of blush products, renowned for its innovative and highly sought-after offerings. In 2022, the brand achieved 1.3 billion TikTok views globally, with its Pillow Talk Matte Beauty Blush Wands being particularly popular, featuring unique blurring technology and subtle yet noticeable color addition. The brand's annual turnover increased by 38% to £310.3 million in 2022, driven by strong product innovation, including its Beautiful Skin range and best-selling blush wands. Charlotte Tilbury's products, such as the Pillow Talk shade, have garnered significant attention, with the brand ranking among the top beauty brands on social media in the UK. The brand's financial success, including a 45% revenue increase in 2023 to over £448.6 million, further solidifies its position in the beauty industry.

Glossier

Glossier stands out as a leading producer of blush, particularly with its Cloud Paint collection, which has contributed to a significant surge in blush sales. In 2023, blush sales in the US prestige market increased by 60% to $427 million, with Glossier's innovative gel-cream formula playing a key role in this trend. Cloud Paint, inspired by gouache painting, offers a light, buildable, and cruelty-free product that blends seamlessly into the skin, enhancing natural color without streaks. This product line is part of Glossier's broader success, which includes a $1.2 billion valuation and a strong online presence driven by user-friendly and Instagrammable packaging. The brand's focus on customer input and social media engagement has further solidified its position in the beauty market.