Top Scrunchie Brands: Elevate Your Hair Game!

Scrunchies have made a fashionable comeback, becoming a staple accessory for many hair enthusiasts, which means choosing the right brand is more essential than ever. With a vast variety now available, brands stand out for their craftsmanship, aesthetic appeal, and versatility in matching numerous hairstyles and outfits. From premium materials that ensure durability and comfort to captivating designs that add flair to any outfit, the best brands offer something for everyone. To help you navigate your options and find the perfect scrunchie to elevate your style, explore our curated list of top brands below.

Illustration of scrunchies

Best brands of scrunchies in 2025

Slip

Slip is renowned as one of the top producers of high-quality scrunchies, particularly known for their Pure Silk Skinny Scrunchies made from 100% pure mulberry silk, refined over 10 years for ultimate quality. These scrunchies are designed to minimize hair damage and creases, making them a favorite among consumers. The brand's attention to detail and use of high-grade (6A) long fibre mulberry silk with a thickness of 22 momme sets them apart. Despite being on the higher end of the price spectrum, Slip's scrunchies are highly praised for their durability and chic design. The brand's products are often recommended for their gentleness on hair and stylish appeal. You can learn more about their Pure Silk Skinny Scrunchies on their website.

Kitsch

Kitsch is a prominent brand in the scrunchies market, known for its high-quality and sustainable products. Founded by Cassandra Thurswell in 2010, Kitsch has grown into a global beauty powerhouse, supplying products to over 20,000 retail locations worldwide. The brand's satin sleep scrunchies, for example, are OEKO-TEX(r) Certified, ensuring they are safe, sustainable, and environmentally friendly. Kitsch's products are highly recommended by consumers, with many reviewers praising their comfort and effectiveness in preventing hair damage. The brand's commitment to sustainability and customer satisfaction has made it a favorite among fashion-conscious consumers. For a look at their environmentally friendly and stylish offerings, check out their Palm Print Microfiber Scrunchies.

Lululemon

Lululemon, a renowned brand in the athletic wear industry, has successfully expanded its product line to include high-quality scrunchies that appeal to fitness enthusiasts and fashion-conscious consumers. Known for its comfort, styling, and performance features, Lululemon's scrunchies are part of a broader trend in the market that emphasizes sustainability and technological advancements. The global hair scrunchies market, which includes Lululemon as a key player, is expected to grow at a CAGR of 5.9% from 2023 to 2031, reaching USD 4.3 billion by the end of 2031. Lululemon's entry into the scrunchies market reflects the brand's commitment to innovative products and consumer preferences, particularly in the online sales channel which is rapidly expanding. With its strong brand image and product quality, Lululemon continues to be a significant competitor in the dynamic scrunchies market.

Grace Eleyae

Grace Eleyae has established itself as a leading brand in producing high-quality, stylish, and functional scrunchies, among other hair protection products. Since its inception in 2014, the brand has sold over $20 million in products, amassed a customer base of over 400,000, and expanded its product line to include 230 SKUs, including scrunchies that help eliminate bedhead, reduce hair breakage, and lock in moisture. Around 90% of the brand's sales come from its website, with a significant presence on Amazon and retail partnerships with Ulta Beauty and other major retailers. The brand's products, such as the satin-lined scrunchies, have been praised for their comfort and effectiveness, making them a must-have in many hair care routines. Celebrities like Gabrielle Union and Viola Davis have also endorsed the brand, further solidifying its reputation. Explore the popular Adjustable Black Slap Satin-Lined Cap for more innovative hair protection solutions.

Goody

Goody, a leading brand in the hair accessories market, has been a dominant force in the scrunchies sector for decades. With its Goody Tru line, the brand is recouping its market share edge in the $1.5 billion mass-market hair accessories business in the U.S., as tracked by NielsenIQ. Goody commands the No. 2 spot, according to data from Circana, and has seen a 4% increase in hair accessories dollar sales for the 52 weeks ending February 25, 2023. The brand's products, including scrunchies, are popular for their functionality and stylish designs, contributing to the overall growth of the hair accessories market. Goody's presence in big-box stores and its long-standing reputation have solidified its position as a top producer of scrunchies. Discover more about how Goody cultivates new consumers in the hair accessories industry.

Invisibobble

Invisibobble stands out as a leading producer of scrunchies, known for its innovative and hygienic products. The Invisibobble Sprunchie, in particular, is praised for its soft, velvety texture and kink-free design, making it a favorite among consumers. These scrunchies are made from fabric, providing the right elasticity without pinching, and are available in various colors and prints. The brand's products are highly durable and can be easily cleaned, with the ability to shrink back to their original size when warmed up. Invisibobble's products are widely available, including at major retailers like Sephora and Shopper's Drug Mart. For more information on their products, visit their FAQ page.

Anthropologie

Anthropologie stands out as a prominent producer of scrunchies, catering to a sophisticated and fashion-conscious audience. The brand, known for its high-end and stylish offerings, has seen significant success in the hair accessories market, particularly with its scrunchies that appeal to consumers looking for both functionality and fashion. Anthropologie's scrunchies are part of a broader product line that includes clothing, home goods, and other lifestyle items, with the brand recording substantial online sales, such as $131,238,854 in October 2024. The brand's approach to marketing, which includes collaborations with influencers and a strong online presence, has helped drive the popularity of its scrunchies. Anthropologie's commitment to quality and unique designs has made it a favorite among consumers who value personalized and eco-friendly products. For more insights into their products, visit Anthropologie's official site.

Scunci

Scunci is a leading brand in the hair scrunchies market, known for its high-quality and fashionable accessories. The brand has collaborated with influencers like Alyson Haley to release popular collections, and its products are available in various materials, including fabric, satin, and velvet, catering to a wide range of consumer preferences. Scunci's products are highly affordable, with prices ranging from $3.99 to $10, making them accessible to a broad customer base. The brand's presence in the market is significant, with its products available in both online and offline retail channels. Scunci's contributions to the hair scrunchies market have helped drive the sector's growth, with the market anticipated to register a CAGR of over 5.4% between 2024 and 2032.

Urban Outfitters

Urban Outfitters is a prominent player in the scrunchies market, capitalizing on the resurgence of 90s fashion trends and the growing demand for comfortable and stylish hair accessories. The brand's parent company, URBN, reported a 6.7% increase in total net sales for the nine months ended October 31, 2024, indicating strong market performance. Urban Outfitters' ability to offer a wide range of scrunchies in various materials, colors, and patterns appeals to diverse consumer preferences, contributing to the market's projected CAGR of 5.4% from 2024 to 2032. The brand's focus on eco-friendly and customizable options further enhances its appeal to environmentally conscious and fashion-forward consumers. With record sales and a strong retail segment, Urban Outfitters is well-positioned to continue driving the scrunchies market. For more details on their collections, visit the Urban Outfitters website.

Popflex Active

Popflex Active is a notable brand in the activewear and fitness accessories market, though it is not specifically highlighted as a leading producer of scrunchies. However, the brand has achieved significant success, particularly through its strong presence on TikTok, where its account has garnered over 200,000 followers and more than 5 million likes. In 2023, Popflex Active generated $73.4 million in eCommerce net sales, primarily in the Fashion category. The brand's average order value ranges from $175 to $200, and it maintains a competitive conversion rate of 3.00-3.50%. Despite not being a primary scrunchie brand, Popflex Active's success in the activewear market is substantial. For more information about their offerings, visit Popflex Active's website.