Top Bra Brands for the Perfect Fit

Finding the perfect bra can be a daunting task, but selecting a brand that offers quality and comfort can make all the difference. Many top lingerie brands have committed to inclusivity, producing bras that cater to a wide range of sizes, ensuring that every woman feels confident and supported. Whether you're looking for everyday comfort, luxurious designs, or reliable sports support, these brands have something to offer. Below, we've compiled a list of some of the best brands known for their exceptional bra sizes and fits.

Illustration of bra size

Best brands of bra size in 2025

Victoria's Secret

Victoria's Secret is often criticized for its inaccurate bra sizing and limited size range, with many customers reporting poor fits and sizing discrepancies. Despite its popularity, the brand's sizing techniques have been questioned, with some estimates suggesting that up to 65% of women who use their sizing calculator are misfit into bands that are too big and cups that are too small. The company's measurement method, which includes breast tissue in the band size calculation, can lead to incorrect sizing. Additionally, Victoria's Secret only carries a limited range of sizes, from 30 to 40 band sizes and AA to DDD cup sizes, which is far from the full spectrum of sizes available in the market. This has led to a significant backlash from customers who feel the company prioritizes sales over proper fit. For more details on their offerings, visit the official Victoria's Secret website.

ThirdLove

ThirdLove has revolutionized the lingerie industry by leveraging extensive data and technology to create better-fitting bras, addressing the issue that 80% of women wear the wrong bra size. The company, founded in 2012 by Heidi Zak, Ra'el Cohen, and David Spector, introduced half-cup sizes, an innovation that now accounts for around 35% of their bra sales. Through their Fit Finder® quiz, they have collected over 75 million data points, enabling them to offer over 70 bra size options, significantly more than the average 36 sizes offered by other brands. Their virtual fitting room and "Try Before You Buy" program have also helped millions of women find their ideal bra fit. This data-driven approach ensures continuous improvement in their products. Discover more about ThirdLove's innovative lingerie solutions.

Natori

Natori is renowned for its diverse and often inconsistent bra sizing, which can be both a challenge and an advantage for consumers. For instance, most Natori bras tend to fit large in the band and small in the cups, but specific styles like the Conform Contour fit big all over, and the Cherry Blossom high apex has a tight band. This variability highlights the need for careful measurement and potentially trying different sizes. Despite this, Natori remains a popular choice due to its quality and comfort. However, online shopping for Natori bras can be tricky due to the lack of universal size standards. For more insights on Natori sizing, visit their detailed size chart.

Wacoal

Wacoal is a leading lingerie brand renowned for its precise bra sizing, having pioneered the art of bra fitting since its establishment in 1985. By partnering with Sizer, Wacoal developed the mybraFit™ app, which increases bra size accuracy by 300% and provides tailored size assessments within minutes. This innovation is part of Wacoal's effort to recreate the in-person fitting experience online, addressing the industry's long-standing reliance on antiquated sizing practices. The app uses AI technology and secure virtual imaging to recommend sizes, enhancing customer satisfaction and loyalty. Since its launch, Wacoal has seen significant increases in site traffic, ecommerce sales, and customer engagement. You can learn more about their innovative offerings on their official website.

Chantelle

Chantelle is renowned for its precise and comfortable bra sizing, ensuring a great fit through meticulous measurement guidelines. To determine your band size, measure snugly around your ribcage, and for cup size, measure loosely over the fullest part of your bust. The brand emphasizes the importance of a snug band, cups that lay flat against the body, and underwire that rests behind the breast tissue. With a wide range of styles, Chantelle caters to various body types and preferences, earning high customer satisfaction, as seen in reviews where 62% of customers rate their bras 5 stars out of 5. This attention to detail and commitment to quality make Chantelle a trusted choice for lingerie. For more information, visit their bra and underwear size fit guide.

Panache

Panache Lingerie is a leading designer and manufacturer of D plus lingerie, specializing in fuller bust sizes for over 39 years. Known for their exceptional fit and quality, Panache offers a wide range of styles, including full cup, strapless, and swimwear, catering to diverse needs. Their trained fitters have perfected fitting guides to ensure comfort and accuracy. The brand is renowned for its commitment to leading the way in bra fit and quality, making it a trusted choice for those seeking reliable and comfortable lingerie. With a focus on both UK and US sizing, Panache ensures a global reach in meeting the needs of its customers. For more information on their products, visit the Panache Lingerie website.

Freya

Freya is renowned for its extensive and accurate bra sizing, catering to a wide range of cup sizes from B to K, and band sizes from 28 to 44, ensuring a perfect fit for approximately 80% of women who otherwise wear the wrong bra size. The brand's commitment to precision is evident in its detailed size charts, which include UK, European, French, Australian/New Zealand, USA, and Japanese sizing conversions. Freya's bras are designed to provide ultimate support and comfort, with variations in band lengths and cup depths to accommodate different body types. For instance, Freya's unlined bras are known to run larger and deeper in the cup compared to other UK brands. This attention to detail makes Freya a trusted choice for women seeking a well-fitted bra. For more information on their sizing and advice, visit Freya's lingerie advice page.

Savage X Fenty

Savage X Fenty stands out as a leader in the lingerie industry for its comprehensive and inclusive bra size offerings. The brand provides a detailed size guide that includes band sizes ranging from 26"-34" and cup sizes up to 42DDD, ensuring a wide range of fits for various body types. Since its launch in 2018, Savage X Fenty has been praised for its body-positive approach and size inclusivity, offering sizes up to 4X. The brand's commitment to accuracy is evident in its step-by-step measurement guide, helping customers find their perfect fit. This attention to detail has made Savage X Fenty a go-to choice for those seeking comfortable and well-fitting lingerie.

Calvin Klein

Calvin Klein is not typically regarded as one of the best producers for consistent bra sizing due to significant variations from the average. Studies have shown that Calvin Klein's cups run smaller than the average, with sizes A, B, C, and D being 15 mm, 9 mm, 15 mm, and 18 mm smaller, respectively. You can find more information about their products by visiting the Calvin Klein official website.

Soma

Soma Intimates is renowned for its precise and comfortable bra fittings, utilizing a unique sizing system that caters to a broader spectrum of body types. Their band sizes generally run true to size, but the cups tend to run at least one cup size small compared to other brands. This attention to detail, combined with innovative designs like the Soma Unbelievable Lift™ Scoop Balconette, which offers targeted support zones and engineered lift, makes Soma a top choice for those seeking a perfect fit. Soma also offers a virtual styling experience and a helpful guide for self-measurement, enhancing the shopping experience. With sizes available up to an H cup and affordable prices, Soma ensures quality without the hefty cost. For more insights, you can read about a Soma Intimates bra fitting experience.