Top Plus Size Bra Brands for Ultimate Comfort and Style

Finding the perfect bra that offers both comfort and style can be a challenge, especially for those searching for plus size options. Fortunately, the market has expanded, and numerous brands are now dedicated to crafting flattering and supportive bras that cater to all body types. Whether you're looking for everyday essentials, something a bit more luxurious, or the perfect piece for special occasions, there's a brand out there that meets your needs. To help you navigate the offerings, we've compiled a list of the best plus size bra brands below.

Illustration of plus size bras

Best brands of plus size bras in 2025

Elomi

Elomi, a brand by Wacoal Europe, is renowned for producing high-quality, fashion-conscious lingerie and bra-sized swimwear, particularly catering to plus-size women with sizes ranging from D to KK cup and band sizes from 32 to 48. Elomi's plus-size bra segment is expected to witness significant growth, driven by the rising prevalence of obesity and increasing demand for fashionable and well-fitting options. The brand offers a variety of styles, including full-coverage bras, minimizer bras, and balconette bras, ensuring enhanced support, comfort, and coverage. With a presence in over 5,000 retailers across more than 30 countries, Elomi is a leading choice for fuller-busted women. The global bra market, valued at USD 35.6 billion in 2023, is anticipated to grow at a CAGR of 5.1% from 2024 to 2033, with plus-size bras being a key growth segment.

Chantelle

Chantelle is renowned as one of the top producers of plus size bras, offering a wide range of stylish and comfortable options. The brand is part of a fragmented bra market that is expected to grow significantly, with the global bra market projected to increase by USD 19.04 billion from 2023 to 2028, growing at a CAGR of 7.78%. Chantelle's products cater to various consumer needs, including different styles such as minimizer and convertible bras, which are popular among plus-size consumers. The brand's focus on quality and comfort aligns with the increasing demand for good-quality lingerie, driven by the growing number of working women and their rising spending power. Chantelle's presence in the market is strengthened by its online and offline distribution channels, contributing to the overall growth of the lingerie market. For more information about their plus size bras, visit Chantelle's website.

Wacoal

Wacoal is a leading brand in the lingerie industry, particularly renowned for its extensive range of plus size bras, offering over 70 different full bra sizes to cater to various breast sizes and shapes. The company has been a top 10 market share holder in women's underwear, according to Euromonitor International data, and is committed to creating products for women with bigger chest sizes without segregating them into a different category. Wacoal's focus on accurate fit, as evidenced by their complimentary bra fittings and tools like mybraFit™, ensures a comfortable and well-fitting bra for all customers. The brand's presence in over 1,200 department stores and specialty boutiques pre-pandemic highlights its widespread availability. With a projected growth in the women's seamless bras market at a CAGR of 12.4% by 2030, Wacoal is well-positioned to continue serving the plus size market effectively.

Lane Bryant

Lane Bryant, through its Cacique line, has been a stalwart in the plus-size bra market, offering a wide range of sizes, including band sizes up to 50 and cup sizes up to K, catering to a diverse customer base since 2005. The brand has expanded its intimates line significantly, introducing innovations like back smoothing and cooling technology, although it has faced criticism for lacking diversity in styles and models. Despite this, Cacique remains a primary source for plus-size bras, with a broader selection than many other retailers. The brand's commitment to body positivity and its efforts to include more skin tones in their 'nude' color options are notable steps forward. As the plus-size fashion market grows to over $21 billion globally, Lane Bryant continues to be a leader in this segment.

Torrid

Torrid is a leading brand in the plus-size women's market, holding 50% of the total sales and 45% of online sales in the plus-size segment as of May 2021. Known for its omnichannel approach, Torrid attributes 70% of its sales to online purchases and operates around 600 physical stores. The brand outperformed competitors like Lane Bryant in year-over-year growth since June 2020 and retains a higher customer retention rate, with 11% of its 2019 cohort still active six quarters later. Torrid's plus-size bras, such as its full coverage bras, are engineered for all-day comfort and style, featuring innovative design elements like 360@ Back Smoothing(tm). Despite recent sales declines, Torrid remains a market leader in the plus-size apparel sector.

Curvy Kate

Curvy Kate is a leading brand specializing in D - K cup bras and swimwear, catering to the needs of curvy women with a wide range of sizes from 28" to 44" back bands. Founded in 2009, the brand has gained recognition for its annual "Star In A Bra" modelling competition, which features real-sized models, promoting body positivity and inclusivity. Curvy Kate has won several awards, including the Full Bust Brand of the Year at the UK Lingerie Awards in 2011 and 2012. The brand also launched its Scantilly range in 2015, offering DD - HH cup sizes. With over 100 sizes available, Curvy Kate is committed to empowering women with fuller busts to find the perfect fit.

Goddess

Goddess is a leading brand in the lingerie industry, particularly renowned for its extensive range of plus-size bras, offering sizes up to a K cup and utilizing UK underband and cup sizing. The brand ensures complete support and comfort for the fuller figure, catering to a diverse range of sizes. With a comprehensive international size guide, Goddess helps customers find their perfect fit across various regions. The brand's briefs are also available in sizes from M to 4XL, ensuring inclusivity and comfort. As the bra market is expected to grow at a 5.4% CAGR from 2022 to 2031, Goddess is well-positioned to meet the increasing demand for high-quality, supportive lingerie. You can explore more about their offerings by visiting the Goddess website.

Panache

Panache is a leading brand in the plus-size lingerie market, known for its extensive range of bras that cater to diverse body types, offering sizes from 28 to 46 bands and D to K cups. The brand's Sculptresse and Panache lines are particularly popular for their comfort and support, making them a favorite among plus-size women. With a strong presence in the global market, Panache contributes to the growing plus-size women's clothing sector, which is projected to reach USD 444.4 billion by 2033, growing at a CAGR of 4.2%. Panache's commitment to inclusivity and quality has made it a trusted name, especially with the rise of body positivity and the increasing demand for fashionable plus-size clothing. Their products are available through various online platforms, enhancing the shopping experience with features like virtual fitting tools.

Ashley Stewart

Ashley Stewart is a prominent brand in the plus-size clothing market, particularly renowned for its extensive and comfortable plus-size bras. Founded in 1991, the company has undergone significant transformations, including a successful shift into e-commerce, where it now generates approximately 40% of its revenue. Ashley Stewart offers a wide range of bra styles, including contour, back smoothing, full coverage, and more, catering to sizes from 38D to 46G. The brand's commitment to comfort and inclusivity has made it a favorite among plus-size consumers, contributing to its resilience despite financial challenges. With its strong community focus and charitable initiatives, Ashley Stewart continues to be a leader in the plus-size apparel industry.

Parfait

Parfait is a leading brand in the plus-size lingerie market, known for its commitment to fit, comfort, and innovation. Offering sizes from 32A to 44G, and select sizes up to a K cup, Parfait caters to a wide range of body types. The brand has garnered praise for its supportive and stylish designs, such as the Shea Plunge Unlined Bra, which features a 3-part underwire cup for extra support. With a strong online presence and customer satisfaction, Parfait contributes to the growing bra market, which is expected to reach $46.5 billion by 2031, growing at a 5.4% CAGR from 2022 to 2031. For more information about Parfait's extensive range of plus-size lingerie, visit their official website.