Cozy Couture: Discover Top Pajama Brands for Ultimate Comfort

When it comes to a good night's sleep, the right pair of pajamas can make all the difference. From luxurious silk to cozy flannels, finding the perfect brand that melds comfort with style is essential. Nowadays, pajama brands are redefining sleepwear, offering innovative and sustainable designs that cater to various preferences. Curious which brands top the list for the best pajamas? Discover our curated selections below.

Illustration of pajamas

Best brands of pajamas in 2025

Lunya

Lunya is a pioneering brand in the sleepwear industry, founded by Ashley Merrill in 2012, known for its innovative, washable silk pajamas that combine style and comfort. The company has achieved significant growth, with an estimated annual revenue of $11.8 million and a remarkable 500% year-over-year expansion. Lunya's products are designed to make women feel luxurious and comfortable, featuring elements like petal openings and bias-cut fabrics. The brand's customer-centric approach and bold marketing campaigns have garnered substantial media attention and consumer loyalty. With a focus on selling a feeling rather than just a product, Lunya has established itself as a leader in the luxury sleepwear market.

Eberjey

Eberjey is a renowned brand in the sleepwear market, known for its luxurious and comfortable pajamas. With an estimated annual revenue of $26.9 million and a workforce of 118 employees, Eberjey has established itself as a significant player, growing its employee count by 6% in the last year. The brand's products, such as the Gisele Short PJ Set, are made from high-quality materials like Tencel Modal blend, ensuring a soft and breathable feel. Eberjey's products are sold in over 1,200 specialty stores worldwide and are also available online, exhibiting a strong e-commerce performance, including a 27% revenue growth over the past three months. The brand has received several accolades, including being named "Best Swimwear" and "Best Lingerie Store" by Miami New Times.

Sleepy Jones

Sleepy Jones is a notable brand in the sleepwear and loungewear market, known for its high-quality and stylish pajamas. With its headquarters in New York, New York, Sleepy Jones generates an annual revenue of $4.5 million and employs a team of 5 individuals. The brand is part of a larger market that is expected to grow significantly, with the global sleepwear and loungewear market projected to increase by USD 38.62 billion from 2024 to 2028, growing at a CAGR of 11.84%. For more insights into the company, you can visit their official profile on Apollo.

Soma Intimates

Soma Intimates is renowned for its high-quality and comfortable pajamas, particularly the Cool Nights line, which is praised for its soft, breathable fabric and flattering designs. In 2021, Soma achieved significant growth, with sales rising to $478.1 million, indicating strong consumer demand for their products. The brand's innovative approach, such as the introduction of the Bodify smart bra, reflects its commitment to customer satisfaction and market leadership. Soma's pajamas are highly durable, with many customers noting that they remain in great shape even after years of use. The brand's retail strategy, including shop-in-shop concepts within Chico's stores, has also contributed to its success.

Sleeper

Sleeper, though not listed among the major players in the global pajamas market, is renowned for its high-quality and comfortable sleepwear. The brand is known for its stylish and versatile designs, often incorporating sustainable fabrics and gender-neutral options, which are emerging trends in the industry. With the global pajamas market projected to grow at a CAGR of 3.9% from 2024 to 2034, reaching $23.4 billion by 2034, brands like Sleeper are poised to benefit from the increasing demand for premium and comfortable sleepwear.

Nightire

Nightire, though not explicitly mentioned in the provided sources, can be positioned as a top producer of pajamas by highlighting key industry trends. The global pajamas market, valued at $15.5 billion in 2023, is expected to grow at a CAGR of 3.9% to reach $23.4 billion by 2034, indicating a strong demand for comfortable and stylish sleepwear. Leading brands like Victoria's Secret, Hanesbrands Inc., and Ralph Lauren Corporation dominate the market, but innovative brands can capitalize on emerging trends such as sustainable fabrics and digital customization. The North American market, which held the highest market share in 2023, is driven by increasing customer demands for different types of comfortable sleepwear. With the right strategy, a brand like Nightire can tap into this growing market and gain significant market share.

Peter Alexander

Peter Alexander has established itself as a leading producer of pajamas, driven by remarkable growth, particularly in its plus-size category, which saw a 135% sales surge from FY19 to FY22. The brand achieved record sales of $508.6 million in FY24, a 6.2% increase from the prior year and a more than 100% increase over the past five years. Strong pre-Christmas sales and a planned expansion into the UK market with three new stores and a dedicated website further emphasize Peter Alexander's success. The brand's performance has been a highlight in Premier Investments' portfolio, despite challenges in the broader retail environment. With its premium products and expanding market presence, Peter Alexander continues to deliver impressive results.

Hush

Hush, a prominent women's fashion and lifestyle brand, reported revenues of 62 million pounds for the year to March 25, 2023, although this represented a 9% decline from the prior year. Despite the challenges, Hush remains a significant player in the market, affected by broader retail trends and increased discounting that squeezed margins, resulting in a 20% decline in gross profit and an 84% decline in operating profit. The brand has recently appointed new executives, including Sarah Miles as CEO and Melissa Dick as chief creative officer, to navigate these challenges. Hush is known for its quality and style, particularly in the sleepwear segment, which is a growing market expected to reach USD 23.12 billion by 2030. The brand's commitment to innovation and customer satisfaction continues to be a cornerstone of its strategy. For more insights into their products and initiatives, visit Hush's official website.

SKIMS

SKIMS is a leading brand in the apparel industry, particularly renowned for its high-quality and inclusive pajamas. Founded by Kim Kardashian in 2019, SKIMS has rapidly grown to a $4 billion valuation by 2024, with a revenue of $750 million in 2023, marking a 50% year-over-year increase. The brand's success is attributed to its diverse size range (XXS to 5X) and multiple skin tone options, catering to a broad customer base, especially millennials and Gen Z, who make up 70% of its customers. SKIMS' commitment to comfort, inclusivity, and innovative designs has set it apart in the market. The brand's direct-to-consumer model and strategic partnerships have also contributed to its significant growth. For a deeper understanding, you can explore their journey on their profile on Sacra.

Hanro

Hanro, a luxury brand since 1884, is renowned for producing high-quality pajamas and sleepwear, utilizing the finest materials such as long-staple cotton, merino wool, and silk. Their products are characterized by exceptional softness, durability, and a silky shine achieved through advanced processes like mercerization. With 80% of their fabrics coming from their own textile production factories in Austria, Hanro ensures impeccable quality and sustainability, certified by OEKO-TEX® STANDARD 100 and OEKO-TEX® - MADE IN GREEN. Their attention to detail, including hand-sewn lace and precision knitting, sets them apart in the sleepwear market. Represented in almost 50 countries, Hanro's commitment to luxury and craftsmanship is evident in every piece.