Top Nightwear Brands: Sleep in Style and Comfort

When it comes to finding the perfect nightwear, the choice of brand can make all the difference in comfort, style, and quality. Various labels have mastered the art of creating nighties that cater to different preferences, whether you're looking for something luxurious, sustainable, or simply comfortable. From classic designs to trendy and modern creations, there's a nightwear brand out there for everyone. Want to discover some of the best brands for nighties that blend style with relaxation? Look below to find your ideal choice.

Illustration of nighties

Best brands of nighties in 2025

Victoria's Secret

Victoria's Secret is a leading lingerie brand, celebrated for its high-quality and comfortable nightwear, with a market share of about 20% in the North American intimates market. The brand has a long-standing history, established over 40 years ago, and is known for its focus on fit, comfort, and quality. Despite recent challenges, including a 6% decline in comparable sales in Q4 2023, the brand saw a 3% increase in net sales to $2.08 billion during the same period. Internationally, Victoria's Secret experienced significant growth, with a 24% increase in sales in the fourth quarter, particularly in China. The brand continues to innovate, with robust digital marketing strategies and a solid online presence, contributing to its enduring popularity.

Eberjey

Eberjey is a prominent brand in the sleepwear market, known for its soft, eco-friendly materials and a broad range of comfortable and stylish nighties. In October 2024, Eberjey achieved impressive online sales revenue of $1,911,259, with a conversion rate of 3.00-3.50% and an average order value of $250-275. The brand's products cater to a diverse demographic, offering a mix of classic and contemporary styles that prioritize both comfort and sustainability. Eberjey's annual revenue is estimated at $26.9 million, with the brand sold in over 1,200 specialty stores worldwide. The brand's strong performance is also reflected in its 27% revenue growth over the past three months.

Soma Intimates

Soma Intimates is renowned for its high-quality and comfortable nightwear, particularly the Cool Nights pajamas line, which is praised for its soft, breathable fabric and flattering designs. These pajamas have been a favorite among customers, with many noting their durability and comfort. In 2021, Soma saw a significant increase in sales, reaching $478.1 million, with a nearly 10% comparable sales increase in the fourth quarter compared to the previous year. The brand's commitment to innovation and customer satisfaction is evident in its products, such as the Cool Nights line, which has garnered rave reviews for its luxurious feel and long-lasting quality. Soma's strong online presence, with a conversion rate of 4.50-5.00% and an average order value of $125-$150, further underscores its success in the lingerie and sleepwear market.

Natori

Natori is a renowned brand in the intimate lingerie market, known for its high-quality nighties and other lingerie products. The company, founded by Josie Natori, has seen significant growth, particularly during the COVID-19 pandemic, with a 141% increase in customers, a 164% increase in orders, and a 163% increase in revenue from January-February 2020 to January-February 2022. Natori's products are available in 25 countries and can be found in prestigious stores like Saks Fifth Avenue, Nordstrom, and Neiman Marcus. The brand has successfully transitioned to an omnichannel business model, leveraging platforms like BigCommerce to manage its extensive catalog of 1,500 active products and 10,000 active SKUs. With an estimated annual revenue of $29.6 million and 130 employees, Natori continues to be a major player in the intimate lingerie market.

Hanro

Hanro is a renowned producer of high-quality nightwear, lingerie, and loungewear, boasting a legacy of 140 years since its founding in 1884 by Albert Handschin and Carl Ronus in Liestal, Switzerland. The brand is celebrated for its luxurious understatement, highest quality materials, and classic style, with 80% of its fabrics produced in its own textile factories in Vorarlberg, Austria, and sewing operations in Portugal. Hanro products are certified by OEKO-TEX® STANDARD 100 and OEKO TEX® - MADE IN GREEN, ensuring sustainability and exceptional quality. The brand is represented in almost 50 countries and has its own shops in prominent locations such as New York, Beverly Hills, and London. Hanro's commitment to using high-quality materials like long-staple cotton, merino wool, and silk ensures unparalleled comfort and durability.

Calvin Klein

Calvin Klein is a leading global fashion lifestyle brand, renowned for its high-quality and comfortable sleepwear. Founded in 1968 in New York, the brand is known for its minimalist and sensual aesthetic, which drives its approach to product design. Calvin Klein's sleepwear segment is part of its broader product line that includes iconic underwear, designer jeans, and other apparel, with global retail sales of Calvin Klein products reaching approximately $9 billion in 2023. The brand's focus on eliminating unnecessary details and emphasizing comfort has made it a favorite among consumers, contributing significantly to the growth of the sleepwear market. Calvin Klein's products are available in various regions, including North America, Europe, and Asia-Pacific, catering to a wide range of consumers. For more information about their offerings, visit their official website.

Cosabella

Cosabella, acquired by the CALIDA GROUP in May 2022, is a premium lingerie and loungewear brand known for its high-quality nighties, boasting a strong digital business with over 50% of its sales coming from online channels. Founded in 1983 by Valeria and Ugo Campello in Miami, USA, Cosabella has demonstrated impressive growth, with an average annual sales growth of 22% from 2017 to 2021 and an EBITDA margin of 16.1% in 2021. The brand, managed by its second-generation family members, employs around 50 people and generated $29 million in sales in the United States in 2021. Despite a slight decline in sales post-acquisition, Cosabella's e-commerce sales have seen a significant increase of 21.9% in the first half of 2023. The brand's Italian heritage and omnichannel capabilities make it an ideal fit for the CALIDA GROUP's portfolio.

La Perla

La Perla is renowned as one of the best producers of luxury nightwear, boasting a rich heritage and craftsmanship since its founding in 1954 in Bologna, Italy. The brand's nightwear collection is part of its extensive range that includes lingerie, swimwear, and ready-to-wear, all characterized by timeless and enduring design. In 2020, despite the COVID-19 pandemic, La Perla saw a 32% increase in online sales, highlighting the brand's resilience and appeal. With 70 global points of sale as of 2019, including 44 group-operated boutiques, La Perla maintains a strong presence in the luxury fashion market. The brand's commitment to quality is evident in its manufacturing process, with a main facility in Bologna and additional ateliers in Italy and other EU countries. For more information about their exquisite products, visit La Perla's official website.

Marks & Spencer

Marks & Spencer has solidified its position as a leading producer of nighties and lingerie, driven by significant demand, particularly among younger women. In the past year, M&S sold 20 million bras and 60 million pairs of knickers, with a notable 16% increase in sales of the "B by Boutique" line, which is known for its bold and vibrant styles. This success has contributed to a £1bn sales boost, with shoppers under the age of 30 accounting for a third of underwear sales, doubling from the previous year. The brand's market share in clothing and homeware has also increased to 10%, with sales in this division rising by 5.3%. M&S's focus on quality, innovation, and collaborations with influencers has been pivotal in this resurgence.

Intimissimi

Intimissimi, launched in 1996, has established itself as a leading brand in the lingerie and nightwear market, renowned for its sophisticated and romantic Italian style. The brand offers a wide range of products, including nighties, knitwear, and loungewear, known for their comfort, performance, and quality. Intimissimi has expanded globally with over 1,400 shops in 40 countries through its robust franchising network. The brand has also made a significant impact in the U.S. market, aiming to open 100 stores by the end of 2024. Intimissimi's marketing strategies, including collaborations with famous women like Sarah Jessica Parker, have further enhanced its brand awareness and appeal. For more information on their franchising opportunities, visit their website.