Top Chic Brands for Stylish Makeup Pouches

The search for the perfect makeup pouch is an essential quest for beauty enthusiasts who wish to keep their products organized and accessible. With countless options available, quality and style must go hand in hand to find the ideal match. Several renowned brands have gained popularity for combining functionality with chic designs to offer the best in storage solutions for makeup essentials. Below, we invite you to explore some of the top brands that have become favorites among makeup lovers worldwide.

Illustration of makeup pouch

Best brands of makeup pouch in 2025

Sephora Collection

Sephora Collection stands out as a premier producer of makeup pouches, notably through its exclusive collaboration with Brother Vellies, offering high-quality, affordable designs that celebrate traditional artisanal techniques. This partnership, which took over two years to develop, includes three stylish makeup bags priced between $30 to $48, making luxury accessories accessible to a wider audience. Sephora's commitment to diversity and inclusion, as seen in their acceptance of the 15 Percent Pledge, further enhances their reputation. The brand's strong rebound in in-store activity and innovative digital transformations have contributed to its remarkable 18.49% increase in average total visits per store year-over-year. With revenue reaching $10.0 billion in 2022, Sephora continues to dominate the beauty industry.

Glossier

Glossier stands out as a leading producer of makeup and skincare products, renowned for its community-driven approach and innovative marketing strategies. With a valuation of $1.2 billion, Glossier has built a loyal customer base through its engaging social media presence, including 2.7 million followers on Instagram, and by creating products based on customer feedback, such as the bestselling Boy Brow eyebrow pomade. The brand's iconic pink packaging, which is both aesthetically pleasing and reusable, has become a hallmark of the brand. Glossier's annual revenue has reached $275 million, and it continues to expand its product line and retail footprint, including partnerships with Sephora. The brand's focus on customer interaction and user-generated content has driven significant sales, with 70% of online sales coming from peer-to-peer referrals. For more information about their innovative products, visit Glossier's official website.

Tarte Cosmetics

Tarte Cosmetics, acquired by Kose Corporation in 2014, has established itself as a leading brand in the makeup industry, particularly renowned for its naturally-derived products and strong social media presence. The brand's best-selling item, the Shape Tape concealer, sells one unit every 12 seconds and is available in 30 shades. Tarte's sales have seen significant growth, with a 13.7% increase in cosmetics net sales to 174.4 billion Japanese yen ($1.19 billion) in the nine-month period ending mid-November 2023. The brand's TikTok Shop strategy has also shown a triple-digit halo effect on wholesale retail, exceeding TikTok's sales benchmark by about 50%. Tarte maintains its number one market share in the concealer category in North America and is focusing on expanding its lip and mascara products.

Stoney Clover Lane

Stoney Clover Lane is a renowned brand for customizable and stylish makeup pouches, offering a wide range of colors and sizes, including mini, small, and large options. Known for their durable and chic designs, these pouches can be personalized with over 100 different patches. The brand, founded by sisters Kendall and Libby Glazer, is celebrated for its vibrant and practical pieces, such as the Jelly Collection, which features semi-transparent materials with a glittery finish. Stoney Clover Lane also offers special collections, including collaborations with Disney and NFL, and provides free domestic shipping on orders over $250. As of 2024, the brand has achieved an annual revenue of $15 million.

Marc Jacobs

Marc Jacobs, under the umbrella of LVMH, has undergone a significant turnaround, enhancing its position in the fashion and beauty markets. The brand's accessories, including makeup pouches, have seen a surge in popularity, with accessories being the fastest-growing product category. Searches for Marc Jacobs' Heaven line, which includes trendy and accessible items, have increased by 67% in the last year. Although the Marc Jacobs Beauty line was put on hold in 2021, it is planned to relaunch with an innovative approach. The brand's fragrances, such as the Daisy family, have also been highly successful, generating hundreds of millions of dollars annually. For more insights into Marc Jacobs' transformation, read about the shakeup at Marc Jacobs.

Vera Bradley

Vera Bradley is a prominent brand in the makeup bags market, known for its high-quality, distinctive, and vibrant styling. The company generates significant revenue, with $0.47 billion in 2023, and has a strong presence in both indirect and direct sales channels, including over 3,300 independent retailers and its own e-commerce site. Vera Bradley's products, such as makeup pouches, are part of their travel and accessories category, which contributes to their brand's appeal for a casual, fun, and family-oriented lifestyle. The brand's frequent releases of new designs help keep customers engaged, and their expansion into various markets has been successful. Vera Bradley's commitment to quality and functional design makes it a preferred choice for consumers looking for reliable makeup bags.

Kate Spade

Kate Spade is renowned for its stylish and functional makeup pouches, reflecting the brand's strong presence in the accessories market. With a 1.56% market share on Poshmark among approximately 1000 brands, Kate Spade generates significant revenue, such as $487,986 from 12,015 items sold in a month, indicating its popularity. The brand's average sale price of $41 and the presence of 7,761 unique sellers highlight its mid-range positioning and broad appeal. Kate Spade's designs, known for their cheerful optimism and timeless charm, continue to inspire consumers. The brand's influence extends beyond its original handbags to include a variety of accessories like cosmetic pouches.

Lululemon

Lululemon, while primarily known for its high-quality athletic apparel, also excels in producing versatile and stylish accessories like makeup pouches. The brand's attention to detail and commitment to quality, as seen in its tight supply chain with only 39 vendors worldwide, ensures consistent product excellence. Lululemon's ability to drive engagement through limited-edition collections and nostalgic designs also applies to its accessory line, fostering a strong emotional connection with customers. For instance, the brand's e-commerce channel, which grew to 58.3% of total revenue during the pandemic, highlights its adaptability and customer reach. This strategic approach has contributed to Lululemon's remarkable growth, with a 21.1% CAGR in revenue over the last decade. Discover more about their popular accessory products including the Break Free Kit Multi-purpose Cosmetic Bag.

Chanel

Chanel is renowned as one of the leading producers of luxury makeup and beauty products, with a significant impact in the industry. In 2023, Chanel reported a 16% increase in revenues to $19.7 billion, driven by strong growth across all product lines, including a notable boost from makeup sales. The brand's Fragrance & Beauty division experienced very strong growth, particularly in makeup, fueled by the return of travel retail and local market expansion. Chanel's innovative products, such as the 31 Le Rouge lipstick in a refillable glass case, have been key to its success. With over 600 boutiques worldwide and a strong online presence, Chanel continues to elevate its client experience and invest in R&D and technology. For more insights on Chanel's performance, visit their detailed sales report.

Baggu

Baggu is a standout brand in the market for makeup pouches and other eco-friendly products, known for its sustainable materials such as recycled nylon and canvas. The company's products, like the reusable bags, can carry up to 50 pounds and fold into a compact 5x5 pouch, making them highly versatile. Baggu's online presence is strong, with a significant increase in web traffic, up by 34.11% in the last month, and a global ranking of 29,658 as of November 2024. The brand's commitment to sustainability and innovative designs has attracted a loyal customer base, particularly among environmentally conscious consumers. With a high conversion rate of 2.50-3.00% and over 1.5 million total visits to its website, Baggu continues to grow in popularity. For more information, visit their official website.