Top Pajama Brands for Ultimate Comfort and Style

When it comes to selecting the coziest and most stylish pajamas, it's essential to consider both comfort and aesthetics. Several top brands have carved a niche for themselves in the sleepwear industry, offering a range of products to suit various preferences and budgets. From luxurious silk sets to quirky cotton prints, there's something on the market for everyone looking to upgrade their nighttime wardrobe. Explore the best of the best as we break down the top pajama brands in the industry below.

Illustration of pajama

Best brands of pajama in 2025

Lunya

Lunya is a leading brand in the sleepwear industry, renowned for its high-quality, comfortable, and stylish pajamas designed for the modern woman. Founded by Ashley Merrill in 2012, Lunya has achieved significant growth, with an estimated annual revenue of $11.8 million and a notable 500% year-over-year expansion. The brand is committed to sustainability, using organic and natural fibers and aiming for 100% fair trade certified production by 2026. Lunya's products, such as their washable silk pajamas, are made from 100% mulberry silk, ensuring thermoregulation and breathability. With a strong focus on customer-centric marketing, Lunya has successfully positioned itself as a luxury sleepwear brand.

Eberjey

Eberjey is a renowned brand in the sleepwear market, known for its luxurious and comfortable pajamas. With an estimated annual revenue of $26.9 million and a revenue per employee of $228,000, Eberjey stands out in the industry. The brand has seen a 6% growth in employee count and is sold in over 1,200 specialty stores worldwide. Eberjey's products, such as the Gisele Short PJ Set, are made from high-quality materials like Tencel Modal blend, ensuring natural breathability and a soft feel. Eberjey's online platform has also shown significant growth, with a 27% increase in revenue over the past three months. For more information, visit their official website.

Sleeper

Sleeper, a Ukrainian brand, has established itself as a premier producer of luxurious and chic pajamas, despite the challenges posed by the war. The brand's sales, which reached over $15 million in 2021, were driven by the success of its feather-lined pyjamas, although they saw a 20% decline in 2022. However, by shifting production to a new factory in Turkey and later reopening its Kyiv atelier, Sleeper has stabilized and is positioning itself for growth. The brand now produces around 30% of its output in Kyiv, focusing on intricate details like embroidery and customizations. Sleeper's best-sellers, including the feather-trimmed pyjamas, account for around half of its sales. For more insights into Sleeper's brand and products, visit their featured article on Harper's Bazaar.

Soma

Soma is a leading brand in the lingerie and sleepwear industry, known for its high-quality and innovative products, including pajamas. In 2021, Soma achieved significant growth with sales rising to $478.1 million, a 36% increase from the previous year, and it continues to outpace the market in non-sport bras, panties, and sleepwear. The brand's strong performance is attributed to its commitment to innovation, such as the launch of the Bodify smart bra, and its robust online and retail presence, with 238 front-line boutiques and 18 outlets as of January 2022. Soma's online sales revenue in October 2024 was $21,888,755, with a conversion rate of 4.50-5.00% and an average order value of $125-$150, showcasing its strong customer engagement and sales metrics. With an estimated annual revenue of $716.6 million, Soma remains a top performer in the intimates market.

Lake Pajamas

Lake Pajamas, founded in 2014 by Cassandra Cannon and Anne Read Lattimore, is renowned for its exceptionally soft and stylish pajamas, often featured in prestigious publications like Forbes, Town & Country, Vogue, and The Wall Street Journal. The brand offers a range of premium fabrics, including 100% Peruvian Pima Cotton and DreamModal, ensuring comfort and quality. With a strong e-commerce presence and brick-and-mortar stores in Atlanta and Charleston, Lake Pajamas caters to a wide audience, reflecting the growing demand for comfortable sleepwear, a market expected to reach USD 32.6 billion by 2033 with a CAGR of 9.3%.

Nordstrom Lingerie

Nordstrom is renowned for its high-quality lingerie and sleepwear, offering a diverse range of pajamas that cater to various tastes and preferences. The company's commitment to excellence is evident in its extensive selection, which includes products from both established and emerging designers. By 2021, Nordstrom had stopped selling products made from animal fur or exotic animal skin, reflecting its dedication to ethical and sustainable practices. The brand's focus on customer satisfaction is further highlighted by its free lifetime returns policy. Nordstrom's innovative approaches, such as the launch of Nordstrom BEAUTYCYCLE in 2020, demonstrate its ongoing effort to enhance customer experience and environmental sustainability. Explore their diverse sleepwear and robes collection for more options.

Hanna Andersson

Hanna Andersson is a renowned children's apparel brand, particularly celebrated for its high-quality and colorful cotton pajamas. Since its launch in 1983, the brand has evolved significantly, transitioning to an online-only retailer in 2020 and introducing a personal shopping service that has quadrupled in client usage. Hanna Andersson now offers 50 different patterns of matching family pajamas, a significant increase from the five patterns available in 2017. The brand also launched a resale marketplace called "Hanna-Me-Downs" in 2023 and a loyalty program with over 500,000 members. Its commitment to sustainability is evident in its Tencel Collection, made from environmentally friendly Lyocell fibers. For more information, visit their official website.

Desmond & Dempsey

Desmond & Dempsey is a luxury sleepwear brand that has carved a significant niche in the £12 billion sleepwear market by offering 100% luxury cotton pajamas at accessible prices, filling a gap between high-street brands and extravagant silk labels. Founded by Molly Goddard and Joel Jeffery, the brand saw a 400% increase in sales during the pandemic, with their best-selling items being two-piece pajama sets. They have generated £196,000 in revenue from their website alone and secured repeat orders from top retailers like Selfridges and Bergdorf Goodman. The brand's focus on unique, hand-painted prints and high-quality cotton has positioned them favorably against high-end silk brands. With a strong online presence, including over 80,000 followers on Instagram, Desmond & Dempsey is poised to continue its growth in the expanding sleepwear market.

J.Crew

J.Crew is a prominent brand in the sleepwear market, known for its high-quality and stylish pajamas. The brand has seen significant growth, particularly during the COVID-19 pandemic, when sales of pajamas more than doubled in 2020 compared to 2019. J.Crew's offerings include a wide range of colors, fabrics, and fits, making it a favorite among consumers seeking comfortable and fashionable sleepwear. The brand's products are part of a larger trend where 40% of adults use sleepwear for everyday activities, highlighting the multifunctional appeal of J.Crew's designs. With its strong online presence and customer-friendly return policies, J.Crew continues to be a top choice for women's pajama sets.

Cosabella

Cosabella is a premium lingerie and loungewear brand renowned for its high-quality, comfortable, and stylish sleepwear. Founded in 1983 by Valeria and Ugo Campello, Cosabella has achieved significant growth, with an average annual sales increase of 22% from 2017 to 2021 and an EBITDA margin of 16.1% in 2021. The brand is particularly noted for its strong digital business, with over 50% of its sales coming from online channels. Cosabella's products, such as pajama sets made from soft Peruvian Pima Cotton and luxurious silk, cater to a wide range of consumers, including petite to extended sizing. The brand's Italian heritage and commitment to quality craftsmanship have made it an ideal addition to the CALIDA GROUP, enhancing its presence in both the US and European markets.